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2 weeks ago | 
channelfutures.com | Kelly Teal
Google Cloud, holding its Next event in Las Vegas, will invest $75 billion in total capex in 2025 as it looks to artificial intelligence to fuel its growth.
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2 weeks ago | 
channelfutures.com | Kelly Teal
Google Cloud is focused on bringing agentic AI to life — by giving partners a plethora of new solutions, updated features and enablement support.
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2 weeks ago | 
channelfutures.com | Kelly Teal
GOOGLE CLOUD NEXT — As artificial intelligence continues to redefine enterprise technology, Google Cloud is betting big on the channel — and managed service providers, value-added resellers, system integrators (SIs) and consultancies should take notice. At the heart of Google Cloud's channel strategy is an upgraded approach to co-selling and partner enablement.
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2 weeks ago | 
channelfutures.com | Kelly Teal
“[W]e’re excited to recognize dozens who take our work to the next level,” said Kevin Ichhpurani, president of the global partner organization at Google Cloud. GOOGLE CLOUD NEXT — Google Cloud on Tuesday unveiled its 2025 Partners of the Year. “[W]e’re excited to recognize dozens who take our work to the next level,” said Kevin Ichhpurani, president of the global partner organization at Google Cloud.
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2 weeks ago | 
channelfutures.com | Kelly Teal
CEO Dana Berg shares how addressing human fears around AI leads to greater AI usage and productivity, for which SADA earned the latest in a string of Google Cloud Partner of the Year accolades. Google Cloud-only managed service provider SADA has landed its eighth consecutive award as a Google Cloud Partner of the Year. For 2025, that accolade ties to SADA’s Google Workspace efforts.
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3 weeks ago | 
channelfutures.com | Kelly Teal
The Broadcom-Siemens scuffle likely will cost millions of dollars in legal fees and uncover even more licensing violations. That’s according to a new blog this week from Forrester analysts Brent Ellis, Alla Valente, Charles Betz and Naveen Chhabra in response to the news that Broadcom-owned VMware is suing Siemens for alleged use of unlicensed software.
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3 weeks ago | 
channelfutures.com | Kelly Teal
When Broadcom acquired VMware in November 2023 and, among other actions, swiftly overhauled its VMware Cloud Solution Provider (VCSP) partner program, the industry braced itself for an era of disruption. For many service providers, the initial months were characterized by confusion, rapidly shifting policies, and a scramble to understand the implications of sweeping licensing and pricing changes.
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3 weeks ago | 
channelfutures.com | Kelly Teal
Broadcom is raising VMware core licensing thresholds and imposing penalties for end users who don’t renew by their anniversary dates. That’s according to a screenshot taken by The Register and published last week. The image of an email from distributor Arrow shows that, as of April 10, VMware core minimums will go from 16 to 72.
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4 weeks ago | 
channelfutures.com | Kelly Teal
The chipmaker says the industrial manufacturer is infringing VMware licensing rights. We have more cloud computing news as well. Broadcom is suing Siemens. There’s not much indication how far the court dealings might go or whether the companies will settle, as Broadcom and AT&T did last year after several months of wrangling. In this week’s cloud computing news roundup, we explore Broadcom’s VMware-related complaint against the industrial manufacturer.
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1 month ago | 
channelfutures.com | Kelly Teal
Omnissa, the former VMware end-user computing unit, this week debuted its new Omnissa Partner Program. Now that it’s an independent company, Omnissa has redesigned how it interacts with the channel experts selling Horizon and Workspace One. In fact, Omnissa partners had direct input into the framing of the new initiative, the company said.
