
Erika Wheless
Marketing Reporter at Ad Age
Marketing reporter @adage covering food and restaurants 🍔🍟 Past: @digiday, @finplan, @DJNF, @WNYC @newmarkjschool grad she/her (views and tweets my own)
Articles
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3 weeks ago |
crainscleveland.com | Erika Wheless
A couple of years ago, Uncrustables got the kind of shout-out from Travis Kelce that most brands would pay millions of dollars for. “I eat Uncrustable probably more than I eat anything else in the world,” the NFL star told his brother Jason in October 2023 on an episode of their “New Heights” podcast.
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3 weeks ago |
adage.com | Erika Wheless
We and our partners: (16) process personal data such as IP Address, Unique ID, browsing data for: Store and/or access information on a device | Personalised advertising, advertising measurement, and audience research | Content based on limited data and content measurement | Personalised content | Develop and improve services | Use precise geolocation data | Actively scan device characteristics for identification.
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3 weeks ago |
chicagobusiness.com | Erika Wheless
When McDonald’s in April first teased the return of its Snack Wraps after a nine-year absence, the chain had a pretty good indication they would be a hit. An April 15 social post simply stating “snack wraps 0x.14.2025” drew more than 6.8 million views across X, Instagram and TikTok. The chain made good on its promise today, but a little sooner than expected, and in the wake of some teasing from Popeyes, which has announced its own Chicken Wraps.
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3 weeks ago |
adage.com | Erika Wheless
We and our partners: (16) process personal data such as IP Address, Unique ID, browsing data for: Store and/or access information on a device | Personalised advertising, advertising measurement, and audience research | Content based on limited data and content measurement | Personalised content | Develop and improve services | Use precise geolocation data | Actively scan device characteristics for identification.
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1 month ago |
adage.com | Erika Wheless
In this edition of the round-up, Arby’s barbecues in New York City, an Apple co-founder hoards Busch Light and it was wiener-take-all at the Wienie 500.
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🍔🌯🍟New beat alert!🍪🍗🍕 Starting today I'll be covering the wide world of food here at Ad Age, including marketing strategies for restaurants, QSRs, and CPG foods. Just a note that I don't cover beverages - that's a whole separate thing.

RT @KeiraRenee: Are you a mom looking to break into the advertising space? Apply to be a momtern! No experience required and you can get pa…

RT @NicholasDRL: "@DroneRaceLeague has more than 4 million #TikTok followers, racking up several viral videos, including one with over 20 m…