Erika Wheless

1 week ago | adage.com | Erika Wheless

For many, purpose-led marketing may still seem synonymous with working with a nonprofit or donating to a charity. But Oberland’s goal is to create a world where brands care about their purpose as much as they care about digital strategy.

1 week ago | adage.com | Erika Wheless

We and our partners: (16) process personal data such as IP Address, Unique ID, browsing data for: Store and/or access information on a device | Personalised advertising, advertising measurement, and audience research | Content based on limited data and content measurement | Personalised content | Develop and improve services | Use precise geolocation data | Actively scan device characteristics for identification.

1 week ago | adage.com | Erika Wheless

At a time when the industry is still deciding how to best incorporate AI, Nexus Studios has focused on how to use it to be emotionally positive and purpose-driven.

1 week ago | adage.com | Erika Wheless

Chili’s continues to directly challenge McDonald’s, this time by going after one of the fast-food giant’s most popular burgers. Chili’s has added a “Big QP” to its menu, short for quarter pounder, as part of its “3 for Me” meal deal that it has used to try to win customers from fast-food chains amid inflation.

1 week ago | chicagobusiness.com | Erika Wheless

Chili’s continues to directly challenge McDonald’s, this time by going after one of the fast-food giant’s most popular burgers. Chili’s has added a “Big QP” to its menu, short for quarter pounder, as part of its “3 for Me” meal deal that it has used to try to win customers from fast-food chains amid inflation. In new ads from Jon Marshall & Daughters, Chili’s says the Big QP burger has 85% more beef than a McDonald’s Quarter Pounder and asks if consumers are “McDone” with “tiny” burgers.