Euan Cunningham

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Reporter at @sportcal. Leeds Uni graduate. 4-2-3-1 is the hill I'll be dying on. Views, sadly for those reading them, most definitely my own

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Articles

Relevent Football Partners arm created for UEFA rights, top execs hired

1 week ago | sportcal.com | Euan Cunningham

The Relevent Sports Agency, the global commercial rights-holder for the array of top-tier pan-European UEFA soccer competitions between 2027 and 2033, has now unveiled the leadership team tasked with exploiting these rights. The rights, formally secured earlier this year, will be managed by the newly created Relevent Football Partners, a wholly-owned subsidiary to be based in London with satellite offices in locations including New York, Miami, Doha (Qatar), and Southeast Asia.
F1 strikes PepsiCo, MSC Cruises deals, Thailand to bid for race

1 week ago | sportcal.com | Euan Cunningham

Elite motor racing series Formula 1 (F1) has struck a new commercial deal with soft drinks and snack foods giant PepsiCo, while also extending a tie-up with cruise operator MSC Cruises. The PepsiCo agreement entails the beverage and snacks giant becoming an official F1 partner until 2030, while the MSC Cruises' renewal, announced ahead of the Monaco Grand Prix (May 25), sees the brand continuing as an F1 global partner, also through 2030.
Foxtel to cover Club World Cup following DAZN takeover

2 weeks ago | sportcal.com | Euan Cunningham

Following the acquisition of Australian pay-TV heavyweight Foxtel by global sports streaming service DAZN, the two parties have partnered to bring coverage of the upcoming FIFA Club World Cup (CWC) soccer tournament to Foxtel subscribers. DAZN snapped up global rights to the expanded, 32-team CWC – taking place in the US between June 14 and July 13 -late last year, and since then has struck sub-licensing deals for the club tournament across a range of different markets.
BeIN extends FA Cup coverage in France, renews Malaysia tie-up with Astro

2 weeks ago | sportcal.com | Euan Cunningham

International sports broadcaster BeIN has extended its rights deal covering English soccer's knockout FA Cup competition through the 2025-26 campaign. The extension was unveiled in advance of the 2024-25 FA Cup final on Saturday (May 17), in which Crystal Palace beat Manchester City 1-0. BeIN has covered the FA Cup live for French audiences since 2012, and will show next year's competition exclusively in the territory.
LA28 brings in electric air taxi firm Archer as latest partner

2 weeks ago | sportcal.com | Euan Cunningham

Aviation taxi brand Archer has signed up as a commercial partner of the 2028 Olympic and Paralympic Games in Los Angeles, US. Through the deal, Archer becomes the air taxi provider of the event, and also of the Team USA organization.
IPL and Pakistan Super League to resume on May 17

3 weeks ago | sportcal.com | Euan Cunningham

The 2025 Indian Premier League (IPL) men's Twenty20 cricket tournament will get back underway, following an eight-day suspension, on Saturday (May 17). The iconic, 10-team franchise league was suspended last Friday (May 9), due to the escalation of hostilities between neighbors India and Pakistan (which almost certainly caused the abandonment of an IPL fixture, midway through, in Dharamsala last Thursday) but will now recommence, following a ceasefire having come into effect over the weekend.
Arkema remains title sponsor for French women's league

3 weeks ago | sportcal.com | Euan Cunningham

French women's soccer's top-tier league will continue to be called the Arkema Première Ligue (D1) through 2027-28, with the chemicals firm extending its title sponsorship of the competition. A renewed deal between Arkema, the French Football Federation (FFF), and the Professional Women's Football League (LFFP), was unveiled yesterday (May 13), extending Arkema's position as the women's competition's main commercial partner for the next three seasons.
Moeve becomes Liga F title sponsor and LaLiga partner

3 weeks ago | sportcal.com | Euan Cunningham

Moeve, the Spanish energy firm previously called Cepsa, has struck deals to become a major brand partner across top-tier Spanish soccer, with both the women's Liga F and the men's LaLiga. The firm has now become the new Liga F title partner, through 2027-28 (the competition will be renamed Liga F Moeve), in a deal starting immediately, while also becoming a LaLiga and (second-tier) Segunda Division local partner.
Booking.com expands into US women's sports with WNBA, NBA included

3 weeks ago | sportcal.com | Euan Cunningham

North American men's basketball's top-tier NBA has brought in Booking.com, the travel fare aggregator website, as a new commercial partner. A multi-year deal has now been unveiled which also covers the women's WNBA, and which gets underway later this week. Through the agreement, Booking.com becomes the official online travel partner of the leagues, with the WNBA tie-up its first-ever sponsorship with a major women's sports league in the US.
Q1 results bring revenue and profit boost for Sportradar

3 weeks ago | sportcal.com | Euan Cunningham

Sports data and technology heavyweight Sportradar recorded significant year-on-year (YoY) increases in both revenue and profit during the first financial quarter (Q1) of 2025. The Switzerland-based firm brought in total revenues of €311.2 million ($345.7 million) during the three months up to March 31, as opposed to €265.8 million in Q1 of 2024. Profit, meanwhile, came to €24 million, up YoY from a loss of €1 million for the equivalent period last year.