Euan Cunningham

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Reporter at @sportcal. Leeds Uni graduate. 4-2-3-1 is the hill I'll be dying on. Views, sadly for those reading them, most definitely my own

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Articles

Hollywood owners and first title sponsor for Australian SailGP team

3 weeks ago | sportcal.com | Euan Cunningham

The Australian team from the international sailing series SailGP has been bought up by high-profile new owners – iconic actors Ryan Reynolds and Australian Hugh Jackman. In addition, the team, which has won three championships in the last four seasons, now has Australian underwear firm Bonds as its inaugural title sponsor, through a multi-year deal also unveiled yesterday (June 5).
Tommy Hilfiger becomes first Cadillac F1 sponsor

3 weeks ago | sportcal.com | Euan Cunningham

The Cadillac Formula 1 (F1) racing team has signed major US fashion brand Tommy Hilfiger as its first official sponsor as it prepares to enter motor racing's iconic Formula 1 next year. Through a multi-year tie-up unveiled earlier this week, New York-based Tommy Hilfiger becomes the Michigan team's apparel partner and lifestyle sponsor.
Mercury13 appoints Wasserman's The Collective to lead commercial sales

3 weeks ago | sportcal.com | Euan Cunningham

Mercury 13, the multi-club ownership group focusing specifically on women’s soccer clubs, has appointed the Wasserman agency as its global rights sales partner. Wasserman – and in particular its women's sport-focused advisory business, The Collective – will act as the exclusive worldwide commercial sales agency for Italian side FC Como Women, the one club currently under Mercury 13 ownership (bought in March 2024).
Honda becomes a founding partner of LA28, adds Team USA deal

3 weeks ago | sportcal.com | Euan Cunningham

Automotive heavyweight Honda has become a founding partner of the 2028 Olympic and Paralympic Games in Los Angeles, US. The Japanese brand has, in addition, signed on as the automotive partner of the Team USA organization in a tie-up that covers the 2026 Winter Olympics and Paralympics (to be held in Milan-Cortina in Northern Italy) as well as the 2028 events.
Report: Udinese to be taken over by Guggenheim Partners

3 weeks ago | sportcal.com | Euan Cunningham

Italian top-tier soccer club Udinese are close to being taken over by US-based global investment firm Guggenheim Partners, according to reports. The sale of Udinese, currently owned by the Pozzo family, is expected to close by the end of this week (Friday, June 6), in Luxembourg, various Italian media sites have reported. Sky Italia has reported that a preliminary agreement, originally signed in April, will be formally ratified on Friday.
MLB makes significant investment into Athletes Unlimited Softball League

4 weeks ago | sportcal.com | Euan Cunningham

North America’s Major League Baseball (MLB) is making a strategic investment into the Athletes Unlimited Softball League (AUSL) property. The deal, unveiled yesterday (May 29), marks the first time MLB has invested in a professional softball league (with the AUSL part of the overall Athletes Unlimited US network of professional women’s sports leagues, launched in 2020). The stake is reportedly for more than 20%.
Relevent Football Partners arm created for UEFA rights, top execs hired

1 month ago | sportcal.com | Euan Cunningham

The Relevent Sports Agency, the global commercial rights-holder for the array of top-tier pan-European UEFA soccer competitions between 2027 and 2033, has now unveiled the leadership team tasked with exploiting these rights. The rights, formally secured earlier this year, will be managed by the newly created Relevent Football Partners, a wholly-owned subsidiary to be based in London with satellite offices in locations including New York, Miami, Doha (Qatar), and Southeast Asia.
F1 strikes PepsiCo, MSC Cruises deals, Thailand to bid for race

1 month ago | sportcal.com | Euan Cunningham

Elite motor racing series Formula 1 (F1) has struck a new commercial deal with soft drinks and snack foods giant PepsiCo, while also extending a tie-up with cruise operator MSC Cruises. The PepsiCo agreement entails the beverage and snacks giant becoming an official F1 partner until 2030, while the MSC Cruises' renewal, announced ahead of the Monaco Grand Prix (May 25), sees the brand continuing as an F1 global partner, also through 2030.
Foxtel to cover Club World Cup following DAZN takeover

1 month ago | sportcal.com | Euan Cunningham

Following the acquisition of Australian pay-TV heavyweight Foxtel by global sports streaming service DAZN, the two parties have partnered to bring coverage of the upcoming FIFA Club World Cup (CWC) soccer tournament to Foxtel subscribers. DAZN snapped up global rights to the expanded, 32-team CWC – taking place in the US between June 14 and July 13 -late last year, and since then has struck sub-licensing deals for the club tournament across a range of different markets.
BeIN extends FA Cup coverage in France, renews Malaysia tie-up with Astro

1 month ago | sportcal.com | Euan Cunningham

International sports broadcaster BeIN has extended its rights deal covering English soccer's knockout FA Cup competition through the 2025-26 campaign. The extension was unveiled in advance of the 2024-25 FA Cup final on Saturday (May 17), in which Crystal Palace beat Manchester City 1-0. BeIN has covered the FA Cup live for French audiences since 2012, and will show next year's competition exclusively in the territory.