Sportcal

We are the top provider of sports market insights in the world. Leading the way in our field, we offer exceptional sports analysis and insights to our diverse global clientele. Simply put, Sportcal is a must-have resource for anyone engaged in the sports business. With more than 25 years of experience in the sports market, a team of knowledgeable experts, and strong research and analysis abilities, Sportcal provides essential commercial intelligence on an international level.

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#334190

United Kingdom

#65023

Sports/Sports

#1325

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Articles

Premier Sports continues rugby rights sweep with URC extension through 2029

1 week ago | sportcal.com | Alex Donaldson

UK pay-TV sports network Premier Sports has reaffirmed its commitment to the rugby union market, extending its broadcast partnership with the United Rugby Championship competition for the next four years. Premier Sports will air every URC game, 151 per season, every year through the 2028-29 season, with 131 games being exclusive broadcasts.
ECB adds Toyota as principal partner, CSA nets Suzuki sponsorship

1 week ago | sportcal.com | Susan Lingeswaran

The England and Wales Cricket Board (ECB) governing body has added Japanese automobile company Toyota as a major partner as it continues to strengthen its commercial roster. The deal, which starts in May, will see Toyota become a principal partner of the ECB, with its name and logo prominently displayed on all kits across the men’s, women’s, and disabled teams. It will also gain branding at all home international matches.
PSG renew Visit Rwanda partnership until 2028

1 week ago | sportcal.com | Susan Lingeswaran

French soccer giants Paris Saint-Germain (PSG) will continue to promote the Visit Rwanda tourism brand for the next three years after renewing and extending their deal with the Rwanda Development Board. The renewal will see the Visit Rwanda logo continue to appear on the men’s team training and warm-up kit and the women's playing kit sleeve through 2028.
One Championship: Internationalizing a promotion in the digital age

1 week ago | sportcal.com | Alex Donaldson

Among mixed martial arts (MMA) promotions, One Championship is unique in that MMA is not its main focus, but rather one of four sports that the company promotesWith Muay Thai, kickboxing, and submission grappling also thrown into the mix, One’s offering is more varied than that of its competitors, and its focus on the Asian market in particular has allowed the business to distinguish itself in a crowded field of international promotions.
Infront Productions lands Diamond League remit for 2025 season - Sportcal

1 week ago | sportcal.com | Tariq Saleh

The agreement includes delivering full event highlights, individual athlete clips, and compilations, across all 15 Diamond League meets.
FIBA secures expanded German coverage with ProSieben, DT's Magenta

1 week ago | sportcal.com | Alex Donaldson

Basketball governing body FIBA has announced new broadcast partnerships in Germany with free-to-air commercial network ProSiebenSat.1 and the country’s Deutsche Telekom telecommunications giant. The four-year accord covers the 2025-2029 media rights cycle, which will begin in November 2025 with the qualifiers for the 2027 FIBA Basketball World Cup and conclude with the 2029 edition of the quadrennial EuroBasket tournament.
Mediapro to challenge loss of LaLiga production contract to HBS

1 week ago | sportcal.com | Tariq Saleh

Mediapro, the media rights and production agency, is contesting LaLiga’s decision to award its next broadcast production contract to Host Broadcast Services (HBS), claiming the top Spanish soccer league’s tender process was “marked by a lack of transparency.”LaLiga announced yesterday (April 14) that it had selected HBS and Telefonica Services Audiovisuales (TSA) as production partners for its top two divisions for the next five seasons.
McIlroy Masters triumph draws massive viewership in US, UK

1 week ago | sportcal.com | Alex Donaldson

Golf’s 2025 Masters has attracted strong viewership internationally thanks to strong play across the field and Rory McIlroy’s career Grand Slam-securing triumphThe tournament, which is staged annually at the Augusta National Golf Club in the US, was a major draw for its tense April 13 final round on US broadcaster CBS, which drew a 12.71 million viewer average across that round, which ended in a tie-breaker win for McIlroy.
NZR partners with Sports Travel and Hospitality Group

1 week ago | sportcal.com | Riccardo Bresaola

New Zealand Rugby (NZR) and UK-based Sports Travel and Hospitality Group (STH) have announced a new four-year partnership. The deal, which builds on 12 years of previous All Blacks tour partnerships, will involve STH offering travel and hospitality experiences for fans in New Zealand and worldwide. One such experience offered will be the 1905 Club at All Black fixtures. This includes food and beverage packages, premium seats, entertainment, and guest speakers pre- and post-match.
Seven Network secures 2026, 2030 Commonwealth Games rights in Australia

1 week ago | sportcal.com | Alex Donaldson

Australia’s free-to-air Seven Network has secured exclusive media rights in the country to the 2026 and 2030 editions of the Commonwealth Games multi-sport event. The linear Seven Network, as well as the broadcaster’s 7Plus OTT platform, will disseminate coverage of the games, it was announced over the weekend. This agreement covers linear broadcast, streaming, radio, and social media coverage as well.