Sportcal

4 days ago | sportcal.com | Susan Lingeswaran

North American ice hockey’s NHL has announced a major global partnership with Japanese technology and media conglomerate Sony, aiming to enhance the viewing experience for fans watching at home. The multi-year deal sees Sony become the NHL’s official global technology partner, with the league expanding its use of the tech company’s Beyond Sports’ animated data visualizations and Hawk-Eye tracking technologies to boost viewer engagement during matches.

5 days ago | sportcal.com | Susan Lingeswaran

LFP Media, the media division of French club soccer’s governing body, has launched a tender to find a production partner for its new in-house channel that will cover its top-tier Ligue 1 for the 2025-26 season. According to French sports news outlet L’Equipe, LFP Media is seeking production companies to support its editorial content, while the LFP will handle match production in-house.

6 days ago | sportcal.com | Susan Lingeswaran

CBS, the Paramount-owned US commercial network, has acquired the English-language rights to air European soccer’s top-tier UEFA Women’s Champions League (UWCL) club competition, for the next five years. The deal, which starts with the upcoming 2024-25 campaign and runs through the 2029-30 season, will see all 75 UWCL matches per season available on the network’s Paramount+ streaming service, with select matches aired on CBS Sports Network and CBS Sports Golazo Network.

1 week ago | sportcal.com | Tariq Saleh

The Los Angeles Dodgers, of Major League Baseball (MLB), and Tokyo-based personal care company Kosé Corporation have announced a renewal and expansion of their partnership. New deal elements that will be on display at Dodger Stadium through the extended agreement include scoreboard flash features for Japanese star Shohei Ohtani’s home runs and walk-off wins, opportunities for fans to purchase Kosé products, and a sponsored trading card giveaway.

1 week ago | sportcal.com | Tariq Saleh

North America’s Major League Soccer (MLS) has announced a new partnership with global financial services company Corpay. Through a multi-year agreement, the US-based firm becomes the league’s official foreign exchange provider. MLS will have access to the Corpay Cross Border solutions to “help mitigate foreign exchange exposure from day-to-day business needs.”Additionally, Corpay Cross-Border’s platform will enable the league to manage global payments from a single point of access.