Evan Hovorka

Minneapolis

Contributor at Adweek

Passionate about playing/coaching hockey, whittling and olde timey vernacular.

Featured in: Favicon

adweek.com

Articles

Breaking the Code: How NBCU's SpotOn Unlocks Retail Media's Next Frontier

3 days ago | adweek.com | Evan Hovorka

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The convergence of retail media and premium CTV content is reshaping how brands connect with consumers through data-driven, targeted advertising across trusted media platforms.
Retail Media in 2025: Google's Big Bets, New Tech and More

Jan 16, 2025 | adweek.com | Evan Hovorka

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. Draw the curtain on 2024 with another insightful episode of The Garage featuring Shawn McGahee, head of retail media ads at Google.
Meeting Customers (and Brand Advertisers) Where They Are

May 2, 2024 | adweek.com | Evan Hovorka

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends! Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective.
The Evolution of TV Advertising and What It Means for Retail Media

Apr 26, 2024 | adweek.com | Evan Hovorka

Retail media networks (RMNs) are poised to earn $60 billion in U.S. ad spend, and those with proper partnerships are directing these investments toward CTV. Leveraging their unique capabilities, RMNs are in an advantageous position to address numerous challenges confronting CTV advertisers today. Content and commerce have long been a duo.
The Future of Media Is Optimization and Personalization

Apr 18, 2024 | adweek.com | Evan Hovorka

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass. Welcome back to The Garage: Tools for Retail Media Innovation.
Navigating the Evolution of Retail Media

Mar 13, 2024 | adweek.com | Evan Hovorka

Join ADWEEK for the first-annual Brand Play: Sports Marketing Summit, on May 9 in NYC or virtually. We’ll explore the new sports events, platforms, fan insights and cultural impacts that can unlock exciting wins for marketers. Register. Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective.
The Garage Podcast: Think Big, Start Small and Show Value

Jan 12, 2024 | adweek.com | Evan Hovorka

Discover exciting ways to capitalize on the power and passion of the sports community at Adweek’s Sports Marketing Summit. Register today to join us in NYC or virtually on May 9.
The Garage Podcast: The Future of Retail Discovery

Jan 10, 2024 | adweek.com | Evan Hovorka

Discover exciting ways to capitalize on the power and passion of the sports community at Adweek’s Sports Marketing Summit. Register today to join us in NYC or virtually on May 9. As we step into the future of retail media, the intersection of technology, data and consumer experience takes center stage.
The Garage Podcast: The Retail Media Network Maturity Curve

Dec 6, 2023 | adweek.com | Evan Hovorka

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective’s Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation.
The Garage Podcast: Measure Everything

Nov 28, 2023 | adweek.com | Evan Hovorka

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation.