Evie Barrett

London

Reporter at PR Week UK

Reporter @prweekuknews ✍🏼 (all views my own)

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Articles

Boldspace bolsters corporate arm with Grayling hire

4 days ago | prweek.co.uk | Evie Barrett

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PRWeek UK Corporate Affairs Awards 2025 winners: Best Integrated Agency

1 week ago | prweek.co.uk | Evie Barrett

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Government to launch £1.6bn marcomms tender

1 week ago | campaignlive.co.uk | Evie Barrett

The Crown Commercial Service is looking to appoint a roster of agencies.
Earnies hires MD from W Communications

1 week ago | prweek.co.uk | Evie Barrett

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Hill & Knowlton global president departs for Zeno Group

2 weeks ago | prweek.com | Evie Barrett

Hill & Knowlton global president departs for Zeno Group After more than 20 years, Hill & Knowlton’s global president has left the business, taking on a new role at Zeno Group. by Evie Barrett
Russell Hobbs and Remington pick comms agency after five-way pitch

2 weeks ago | prweek.co.uk | Evie Barrett

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United Nations appoints UK PR partner for refugee agency

3 weeks ago | prweek.co.uk | Evie Barrett

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Big Brother’s Daley Thompson enlists PR agency support

4 weeks ago | prweek.co.uk | Evie Barrett

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Campaign Japan 日本

1 month ago | campaignjapan.com | Evie Barrett

* 自動翻訳した記事に、編集を加えています。 PRWeek UKの編集者であるジョン・ハリントンは2024年の初め、PRエージェンシーの少なくとも1社が、年内に人員削減の要因としてAIと自動化を挙げるだろうと予想していた。実際にはそうならなかったが、2025年に入って数カ月後が経ち、人員削減に関する声明の中でAIが初めて明確に言及された。 PRWeekの取材に対し、世界的なマーケティングエージェンシーのチーム・ルイス（Team Lewis）は3月31日、新しいAIツールの導入に備え、英国チームを5名削減したことを明らかにした。「業界をリードするAIシステムを導入するにあたり、スキルセットの調整を進めていいます」と同社の広報担当者は語った。「これにより管理部門のポストが減り、クライアント対応部門への投資を増やすことができるようになります」。チーム・ルイスは「AIの活用により間接部門のポストが削減される」と予想しているという。これはPR業界全体の方向性を示すものなのか？ AI技術によって、より多くのコミュニケーション企業が人員削減に踏み切るようになるのだろうか？...
Greentarget changes name and launches new division

1 month ago | prweek.co.uk | Evie Barrett

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