PR Week UK

PR Week UK

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#164424

Business and Consumer Services/Marketing and Advertising

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The social skinny: Meta’s AI ad automation threatens agency stock; No more #SkinnyTok; Nvidia takes No. 1

2 days ago | prweek.com | Julia Walker

Agency investments drop amid Meta’s progress toward AI ad automationBy the end of 2026, Meta aims to launch tools for brands to design and target Instagram and Facebook advertisements entirely with Meta AI tools, according to a Wall Street Journal report published Monday.
CEOs take to social media to get their points across

3 days ago | prweek.com | Steve Barrett

Fiverr founder and CEO Micha Kaufmann didn’t pull any punches when he posted a note that initially went out on an internal email to his X account about AI and the future of the company. “I’ve always believed in radical candor and despise those who sugarcoat reality to avoid stating the unpleasant truth. The very basis for radical candor is care.
Mark Read: 'People are happier when they’re in the office'

3 days ago | prweek.com | Shauna Lewis

LONDON: WPP chief executive Mark Read said “people are happier when they’re in the office," when asked about his “strict” office policy onstage at SXSW London. The chief executive was in conversation with Katie Prescott, tech business editor at The Times. It followed WPP mandating that staff must be in the office four days a week, including two Fridays a month, starting April 2024.
The PR Week: 6.5.2025 - Shankar Narayanan, Real Chemistry

3 days ago | prweek.com | Frank Washkuch

Narayanan, whose network took the mantle of No. 1 PR firm in the US by revenue last year, explains why Real Chemistry is indeed a communications agency and previews its presence at Cannes. Maybe the biggest news to come out of PRWeek’s Agency Business Report 2025 was that Real Chemistry supplanted Edelman as the No. 1 PR firm in the U.S. by revenue for 2024.
Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

4 days ago | prweek.com | Frank Washkuch

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning Snapshot: Syneos Health Communications; P.F. Chang’s quick TikTok response; Omnicom-IPG deal clears hurdle in India. by Frank Washkuch
Texas governor’s office seeks PR firm to boost tourism from Continental Europe

5 days ago | prweek.com | Noah Zuss

AUSTIN, TX: The state of Texas is seeking a firm to provide PR and marketing services targeting markets in Continental Europe, per solicitation documents from the state. Bids are due on June 30; the contract is expected to begin on July 24. The initial term of the contract runs to August 31, 2026, with the option to renew per solicitation documents from the state. The solicitation does not show a maximum contract amount.
Department of Health and Human Services seeks PR firm for ‘MAHA’ anti-diabetes campaign

5 days ago | prweek.com | Noah Zuss

WASHINGTON: The U.S. Department of Health and Human Services is seeking a PR agency for a national campaign to raise awareness about health risks from diabetes. The planned campaign is called Take Back Your Health, per presolicitation documents from the federal government.
WPP launches data platform Open Intelligence

5 days ago | prweek.com | Shauna Lewis

LONDON: WPP has launched data service Open Intelligence, which it is calling the advertising industry’s “first large marketing model."Open Intelligence has been trained to predict audience behavior and marketing performance based on studied data patterns, much like large language models that are trained on huge amounts of data to predict words in a sequence. The solution will be able to create bespoke campaign models for clients.
Hotwire UK CEO to depart, following global lead, as agency restructures

5 days ago | prweek.com | Evie Barrett

LONDON: Jeremy Lucas, U.K. chief executive of tech comms agency Hotwire, is planning to leave the business, following “a change in the Hotwire leadership role in the U.K.” as the business restructures globally. The news comes as the agency said on Tuesday that its marketing services team would move under the ROI·DNA brand, the San Francisco-based b2b digital marketing agency it acquired in July 2022.
Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

5 days ago | prweek.com | Frank Washkuch

Go deeper into PRWeek’s Agency Business Report 2025 with this snapshot of SKDK. The well-connected political consulting firm capitalized on the 2024 election year as it grew revenue 26%. During that election cycle, the Stagwell-owned firm produced almost 1,000 TV, digital, radio, out-of-home and print ads. As part of this year’s Pride in PR feature, PRWeek is celebrating Jacob Long, VP of public affairs at SKDK.

PR Week UK journalists

Elizabeth Wiredu

Evie Barrett

John Harrington

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