execution. Sharat

1 week ago | martechseries.com | Sharat Potharaju |execution. Sharat

QR codes are on the cusp of their own vibrant evolution, much like black-and-white television giving way to color. While these familiar monochrome patterns remain functional, they’re increasingly out of place in today’s brand-conscious landscape. Since their creation in 1994, QR codes have evolved from inventory tools to essential bridges between physical and digital experiences. Yet most remain generic, failing to extend the brand identities they represent.

Dec 13, 2023 | martech.zone | Sharat Potharaju |execution. Sharat

Marketers often view online and offline markets as separate entities requiring unique strategies. However, to achieve higher conversion rates and return on investment (ROI), brands should sync online and offline marketing efforts with a holistic strategy. Why? Today’s shoppers have gone hybrid, moving seamlessly between digital and physical shopping. In fact: 80% of consumers use their mobile devices while shopping in stores.