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1 week ago | 
martechseries.com | Sharat Potharaju |execution. Sharat
QR codes are on the cusp of their own vibrant evolution, much like black-and-white television giving way to color. While these familiar monochrome patterns remain functional, they’re increasingly out of place in today’s brand-conscious landscape. Since their creation in 1994, QR codes have evolved from inventory tools to essential bridges between physical and digital experiences. Yet most remain generic, failing to extend the brand identities they represent.
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2 weeks ago | 
forbes.es | Sharat Potharaju |Baruc Corazón |Lucas Barcasnegras |Andres Rodriguez
La tecnología acelera nuestro mundo, permitiendo tiempos de entrega más rápidos, agilización de procesos y transacciones casi instantáneas. Al mismo tiempo, el consumidor actual está más interesado en comprar el artículo adecuado que en comprarlo rápidamente. El 60% de los compradores investigan seis o más aspectos del producto antes de comprar una nueva marca.
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2 weeks ago | 
forbes.com | Sharat Potharaju
Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. Technology speeds up our world, enabling faster turnaround times, streamlined efforts and near-instant transactions. At the same time, today’s consumer is more interested in buying the right item than buying it quickly. Sixty percent of shoppers research six or more product aspects before buying from a new brand.
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2 weeks ago | 
modernrestaurantmanagement.com | Sharat Potharaju
It’s no secret that restaurants with more than one location depend on standardization to thrive. A customer in Miami should bite into the same perfectly seasoned burger that delights diners in Seattle. Reliable experiences build brand loyalty, and systemic processes lead to reliable profit margins. As chain restaurants continue to integrate new technologies into their daily operations, store-to-store standardization of these technologies is often an afterthought.
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1 month ago | 
customerthink.com | Sharat Potharaju
Every product has its own story, and QR codes are becoming the storytellers of retail. Once dismissed as clunky marketing gimmicks, these pixelated squares have made a dramatic comeback, fueled by seamless smartphone integration and pandemic-driven demand for touchless interactions. Shoppers can now instantly access a wealth of information with a simple smartphone scan — and many consumers are embracing this technology.
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2 months ago | 
customerthink.com | Sharat Potharaju
The traditional barcode is evolving, trading its stripes for a more interactive digital experience. By 2027, GS1 — the organization behind our current barcode standards — will replace linear barcodes with enhanced QR codes that do much more than their predecessors.
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2 months ago | 
forbes.com | Sharat Potharaju
Sharat Potharaju is co-founder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. Shoppers staring at product labels frequently ask themselves, "Is this product actually sustainable?" While 68% of respondents from my company's 2024 consumer survey said that sustainability is moderately-to-very important for them when buying gifts, verifying environmental claims in the middle of a busy store is often frustratingly difficult.
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Jan 1, 2025 | 
healthcarebusinesstoday.com | Sharat Potharaju
The healthcare IT market will surge to $707.7 billion by 2032, reflecting the industry’s accelerating shift toward digital solutions. Yet alongside this transformation, healthcare organizations logged a grim milestone: Data breaches reached record levels in 2023, exposing the personal information of 133 million individuals. While this digital expansion intensifies security risks, QR code technology stands out as a secure way to bridge the physical and digital worlds in healthcare.
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Oct 21, 2024 | 
salesandmarketing.com | Sharat Potharaju
Open your camera and connect to a whole new world of professional interactions. Sales and marketing executives face a growing challenge: traditional networking methods struggle with sustainability and global connectivity. Picture this: You’re at a bustling industry conference, handing out paper business cards left and right. Fast forward a week, and have found their way to the recycling bin, tossed out by potential sales leads who couldn’t be bothered to type in your email address.
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Jun 30, 2024 | 
contactcenterpipeline.com | Sharat Potharaju
First designed in 1994 for the Japanese automotive industry, QR codes have since permeated many industries worldwide, including hospitality, retail, and education, due to their versatility, creative potential and informational value. Yet despite their decades-long existence, the most significant transformation in QR code usage has occurred in recent years.
