Fabian Brockotter

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Editor-in-Chief at Poultry World

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Articles

Alarming drop in US hatchability of broiler breeder eggs

1 week ago | poultryworld.net | Fabian Brockotter

As of this year, broiler hatchability in the United States is 6 percentage points lower than it was at its 2012 peak. This hatchability crisis represents a profound cost to the industry as well as a challenge in churning out enough broiler chicks to meet demand. Poultry World dives into research done by Innovate Animal Ag and discusses possible causes and ways to mitigate this alarming trend with multiple stakeholders.
In pictures: Record-breaking egg prices

1 week ago | poultryworld.net | Fabian Brockotter

US consumers are increasingly worried about what they encounter in the supermarket. Either there are no eggs on the shelves or they are priced up to a dollar each. People are panic buying and even stealing what has become a pricey commodity. Eggs are so expensive right now because multiple avian influenza outbreaks have suddenly significantly reduced the supply of eggs. The virus killed about 17.2 million egg-laying hens in November and December 2024 and another 8 million in January 2025.
On-demand webinar: Infectious Bronchitis control

2 weeks ago | poultryworld.net | Fabian Brockotter

The focus of Poultry World’s latest webinar, in cooperation with Ceva, was on how to enable Infectious Bronchitis control effectively. Learn how vaccinations can effectively control Infectious Bronchitis, provide flock-wide protection against various strains, and prevent the spread of the virus. Experts shared their insights into tackling Infectious Bronchitis. The line up of speakers was:Marco Aurélio Elmer Lopes, Ceva Corporate Poultry Director, who spoke about the strategy for IB control.
Strong poultry markets with geopolitical risks

2 weeks ago | poultryworld.net | Fabian Brockotter

Global poultry trade is expected to remain strong amid relatively tight global protein supply and growing consumption, RaboResearch concludes in its latest animal protein report. The financial institution does caution that rising geopolitical tensions, including US tariffs on imports and retaliatory tariffs on US poultry from affected regions, could lead to a trade war and shifting global trade flows.
Video: Poultry World seminar on optimising digestion

3 weeks ago | poultryworld.net | Fabian Brockotter

Poultry World hosted a very successful seminar focused on optimising digestion in poultry production, which was hosted live at VIV Asia. Together with partners Schothorst Feed Research, IFF and Novonesis, the topic was explored in detail. This seminar is now available to watch. As we all know, feed costs make up the largest portion of broiler production expenses, so optimising FCR – how efficiently birds convert feed into body weight – is critical for profitability and sustainability.
FAO appeals for stronger action against the spread of H5N1

1 month ago | poultryworld.net | Fabian Brockotter

The spread of H5N1 highly pathogenic avian influenza, bringing losses of hundreds of millions of poultry worldwide with increased spillover into mammals, highlights the urgent need for strengthened biosecurity, monitoring and surveillance, rapid-response mechanisms, and risk communication to safeguard the poultry sector and protect livelihoods and economies.
Fast, pre-competitive mineral assessment of poultry feed

1 month ago | poultryworld.net | Fabian Brockotter

For a number of years, feed raw materials have been rapidly tested by near infrared spectroscopy (NIR) for tight control of valuable protein and fat while simultaneously monitoring moisture, fibre and other parameters. Recently, a new tool, X-ray fluorescence (XRF), was added to the poultry nutritionist’s toolbox by ADM. This analytical technique uses the interaction of X-rays with finished feed to determine its elemental composition.
Poultry industry growth returns to long-term levels

1 month ago | poultryworld.net | Fabian Brockotter

The global poultry market is expected to grow by 2.5-3% in 2025, continuing its strong momentum from 2024 and marking a return to long-term global average market growth. This growth is largely due to poultry’s affordability, especially in times of economic pressure and high prices for other proteins. “Chicken will remain well-positioned in times of expensive competing proteins and lower costs,” says Nan-Dirk Mulder, Animal Protein senior analyst at RaboResearch.
Global poultry market: Slower trade growth and ongoing price volatility expected

2 months ago | poultryworld.net | Fabian Brockotter

According to RaboResearch’s recently-published World Poultry Map, poultry trade flows have changed significantly since 2018 due to slower market growth, more trade restrictions, higher volatility and the emergence of new players. Brazil has emerged as the main exporter, capturing 90% of global trade growth, with Thailand, China, Ukraine, and Russia also increasing their market presence.
UK: Free app helps combat spread of avian influenza

2 months ago | poultryworld.net | Fabian Brockotter

Poultry producers in the UK are being urged to download the Livestock Protect App to track the rapid spread of Avian Influenza and strengthen on-farm biosecurity as cases continue to rise across the UK. There is no cost to download the app. The app provides real-time alerts on local disease risks and practical biosecurity guidance, helping farmers respond quickly to outbreaks. With avian influenza prevention zones now covering the entire UK, staying informed is critical.