Fabiane Abel

Jul 24, 2024 | mediacatmagazine.co.uk | Brittanie Price |Fabiane Abel |Anna Hickey |Alastair Bannerman

In an era when AI is reshaping nearly every industry, and the news now breaks on social media, the world of public relations is facing a critical challenge: the rapid shrinking and deterioration of newsrooms. Axios recently reported on the extensive mainstream media ‘bloodbath’ as dozens of U.S. media companies laid off tens of thousands of staff members to salvage struggling publications. Why should it matter?