Faran Krentcil

New York

Features Writer at Freelance

Columnist at Business of Fashion (BOF)

Columnist at BBC

Columnist @bof @bbc_culture. Words at WSJ, ELLE, Bazaar, InStyle. Fashion journalism professor @thenewschool. @nylonmag OG. @fashionista_com founder.

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Articles

And It Was All Yellow…

1 week ago | businessoffashion.com | Faran Krentcil

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a tree that smells like Windex. Whoa.
'Such a cool time to be alive': Why Gen Z is so nostalgic about 'indie sleaze'

1 week ago | bbc.co.uk | Faran Krentcil

Today's youth are harking back to the messy hipster aesthetic of the late 2000s and early 2010s – and at the heart of that was French designer and queen of cool, Isabel Marant. A long time ago (2011) in a galaxy far away (Paris), Kate Moss posed in an advertising campaign wearing Isabel Marant's latest creation: a suede lace-up high-top sneaker with a wedge heel and a logo on the side.
The End of Glitter?

2 weeks ago | businessoffashion.com | Faran Krentcil

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and cigarettes that are really perfumes. (Sorry D.A.R.E., but they’re cool as hell.)Included in today’s issue: Augustinus Bader, Bliss, Byredo, E.l.f. Skin, Eos, Fable & Mane, Glowbar, Hammer & Nails, Laneige, Maelove, Noyz, One/Size, Paula’s Choice, Practical Alchemy, Redken, Remedy, Sisley Paris, Typology, Wella Professionals and butter yellow hair.
What’s Driving the Filipina Influencer Takeover

2 weeks ago | businessoffashion.com | Faran Krentcil

A Louis Vuitton runway seat is a notoriously tough “get” for the Paris fashion flock. The benches are narrow, the celebrities are Oscar-level and the demand to see the latest painted pochettes in person means that even some prominent editors and social media stars receive a respectful but swift “non” from the French mogul brand. Heart Evangelista’s invite, however, is never lost in the mail.
Sunscreen to Shoppers: Pick Your Poison

3 weeks ago | businessoffashion.com | Faran Krentcil

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and the ultimate wife guy in skincare.
How Fara Homidi Uses Cool to Sell Cosmetics

4 weeks ago | businessoffashion.com | Faran Krentcil

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and an eyeliner resurrection. Included in today’s issue: Aora, Beauty of Joseon, Danucera, Dermalogica, Fenty Beauty, Florence by Mills, Flower Knows, Guerlain, JVN Hair, Haus Labs, Isle of Paradise, Key West Aloe, Matière Première, Maybelline, Naturium, Ogee, Portals Perfume, Revolution Beauty, Saltyface, Sandy Liang, Sweed Beauty, Teletubbies, Trixie Mattel, Wild, Zure Solaris and feminist dinosaurs.
Want to Sell Lip Gloss? Get Boys to Do It

1 month ago | businessoffashion.com | Faran Krentcil

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a record nine body mists dropping on one day. Included in today’s issue: Amika, Athena Club, Blake Brown, By/Rosie Jane, Coppertone, Ellis Brooklyn, Essie, Facile, Florence by Mills, Glamlite, Iris & Romeo, Laura Geller, Glossier, Kayali, Parfums de Marly, Parívie, Phlur, Roame, Sol de Janeiro, Tarte and an unforgivable Eowyn erasure.
Why 'The Last of Us' Zombies Wear Y2K Low-Rise Jeans

1 month ago | instyle.com | Faran Krentcil

There’s a zombie on top of Ellie Williams, the 19-year-old heroine of HBO Max's The Last of Us. The monster swipes furiously at Ellie’s face and snarls for her brains, doing the usual monster moves that drip along a spectrum from goofy to gross to “this shouldn’t be scary, but I will not actually sleep tonight.” The attack happens in an abandoned warehouse filled with corpses and ransacked bags of flour.
How to Make Millions Selling Temporary Tattoos

1 month ago | businessoffashion.com | Faran Krentcil

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a teen drama with its own blush brush.
The Case for Letting Kids Play With Makeup

1 month ago | theatlantic.com | Faran Krentcil

At least once a month, someone asks Kathryn Keough, a clinical psychologist at the mental-health nonprofit Child Mind Institute, if their child is in trouble. An expert on juvenile trauma and distress, Keough helps families navigate the fallout from scarring events or severe illnesses. But the inquiring parents aren’t asking Keough whether their kid will recover after a tragedy. They’re worried because their young daughters want to play with lipstick.

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