Business of Fashion (BOF)

Business of Fashion (BOF)

The Business of Fashion has become a vital daily resource for fashion professionals, creatives, and entrepreneurs across more than 200 countries. It is often referred to as “essential,” “a must-read,” and even “addictive.” Established in 2007 by Imran Amed, a consultant, writer, and digital entrepreneur in the fashion industry, The Business of Fashion started as a passion project. Its goal was to provide an insightful, analytical, and opinionated perspective on the fashion business landscape. Now, the platform has expanded to include a network of knowledgeable writers and fashion insiders from major style hubs worldwide. It offers valuable insights into emerging designers, innovative technologies, and global brands that are shaping the industry during this era of significant transformation.

International, Trade/B2B
English, French, German
Online/Digital

Outlet metrics

Domain Authority
85
Ranking

Global

#63526

United States

#31774

Lifestyle/Fashion and Apparel

#964

Traffic sources
Monthly visitors

Articles

  • 2 days ago | businessoffashion.com | Faran Krentcil

    Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and the ultimate wife guy in skincare.

  • 3 days ago | businessoffashion.com | Tamison O'Connor

    A guide to unlocking opportunity in emerging and frontier fashion markets. The Brazilian fashion company that’s been seen on Beyoncé and Justin Bieber will scale back exports to the US and implement selective price hikes to cushion the impact of tariffs. This week’s round-up of global markets fashion business news also features Indian cosmetics giant Nykaa, overseas Chinese shoppers and Jumia’s push to counter Temu in Nigeria.

  • 3 days ago | businessoffashion.com | Tamison O'Connor

    MILAN, Italy — In a fast-changing media landscape, where print readership is in decline and online audiences are much less loyal, major fashion publishers have been extending their most popular brands into new areas of business, from education to events, as finding innovative ways to connect with readers becomes more important than ever.

  • 3 days ago | businessoffashion.com | Tim Blanks

    WAKEFIELD, United Kingdom — Years ago, after Issey Miyake had presented yet another of his genre-busting fusions of clothes, music, dance, whatever they were, I presumptuously challenged him about his conviction that fashion was not an art form. His customary diffidence spilled over into irritation. “Clothes, clothes…,” he insisted cryptically. Not sculpture, not oil on canvas. Just cloth.

  • 5 days ago | businessoffashion.com | Brian Baskin |Sheena Butler Young |Priya Rao

    Analysis and advice on the fast-evolving beauty business. Luxury fragrance houses like Marc-Antoine Barrois, Amouge and Krigler are pouring investment into their retail spaces, master perfumers and artisanal manufacturing — and reaping double-digit sales growth. Global Livestream – Monday, June 9 and Tuesday, June 10, 2025. Hair tools have been thrust into the spotlight as brands try to create inclusive marketing campaigns that speak to the curly, coily and tight-textured consumers.