Business of Fashion (BOF)

The Business of Fashion has become a vital daily resource for fashion professionals, creatives, and entrepreneurs across more than 200 countries. It is often referred to as “essential,” “a must-read,” and even “addictive.” Established in 2007 by Imran Amed, a consultant, writer, and digital entrepreneur in the fashion industry, The Business of Fashion started as a passion project. Its goal was to provide an insightful, analytical, and opinionated perspective on the fashion business landscape. Now, the platform has expanded to include a network of knowledgeable writers and fashion insiders from major style hubs worldwide. It offers valuable insights into emerging designers, innovative technologies, and global brands that are shaping the industry during this era of significant transformation.

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The BoF Podcast | Tory Burch and Pierre-Yves Roussel on Building a Global Brand with Local Relevance

6 days ago | businessoffashion.com | Imran Amed

The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here. Right from the outset, Tory Burch had a vision: to create a business where profit and purpose could go hand in hand.
Beauty Dupes Are More Expensive Than the Originals Now

6 days ago | businessoffashion.com | Faran Krentcil

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a satisfying The Bling Ring Easter egg. Included in today’s issue: Allies of Skin, Aprilskin, Beekman 1802, Chanel, Charlotte Tilbury, Cyklar, Drybar, Eight Saints, Sir Elton John, Fenty Beauty, Flamingo Estate, Grown Alchemist, Hume Supernatural, Les Filles en Rouge, Makeup Eraser, Oak Essentials, Oribe, Parfums de Marly, Pattern Beauty, SZA, Tom Ford Beauty, Turtle Inn, Valentino Beauty and Voldemort.
Valentino Sales Slipped by 2% in 2024

6 days ago | businessoffashion.com | Robert Williams

Valentino’s full-year revenues fell 2 percent excluding currency shifts to €1.31 billion ($1.42 billion), the Roman brand said Friday. Retail sales grew 5 percent in 2024. The company described its business as “fundamentally stable” in light of the tough market for luxury fashion.
The Beauty and Fashion Brands That Won Coachella 2025

1 week ago | businessoffashion.com | Liz Flora

As festivalgoers flocked to the California desert to see Lady Gaga, Charli XCX and Megan Thee Stallion over Coachella’s first weekend, the “clout Olympics” for brands moved into full swing.
The Independents Acquires Design Studio 2x4

1 week ago | businessoffashion.com | Haley Crawford

Fashion public relations giant The Independents announced on Thursday that it acquired design studio 2x4, bolstering the group’s design and brand strategy offerings. Founded in 1994 by Michael Rock, Susan Sellers and Georgianna Stout, 2x4 focuses on creating brand strategy, design and activations for companies and cultural institutions alike. Clients include Prada, Miu Miu and Chanel’s Arts and Culture division.
What Comes After Beauty Branding’s Bold Font Boom?

1 week ago | businessoffashion.com | Haley Crawford

When aesthetician and beauty influencer Charlotte Palermino launched her skincare line Dieux in 2020, she didn’t want to do so with yet another minimalist beauty logo. Instead, she wanted something that had a vintage feel to it, and drew inspiration from the appearance of Parisian metro station signs and Renaissance emblems and seals. The final product used a custom version of a refined font called Perpetua, often used in biblical printings — a nod to the brand’s name, the French word for gods.
Exclusive: Chanel Names Bollywood Star Ananya Panday New Ambassador

1 week ago | businessoffashion.com | Praachi Raniwala

Chanel has named Hindi film star Ananya Panday as its first-ever brand ambassador for India, as the country emerges as a focal point for the global luxury industry. In just six years, the 26-year-old has become one of her generation’s most prominent stars and fashion icons.
Explainer: What the US-China Trade War Means for Fashion

1 week ago | businessoffashion.com | Marc Bain |Malique Morris

Until last week, getting products from China to the US as quickly as possible was top priority for some clients of Shift Fashion Group, a studio that helps brands with product development and manufacturing. That changed when tariffs as high as 145 percent kicked in last week. “They’re starting to put it on a boat and gamble if the tariffs are going to lower in the next little while,” said Joe Ng, Shift Fashion Group’s founder and chief executive.
The Debrief | Can Tariffs Really Revive ‘Made in USA’ Fashion?

1 week ago | businessoffashion.com | Brian Baskin |Sheena Butler Young |Malique Morris |Marc Bain

The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here. In early April, President Donald Trump announced an unprecedented wave of tariffs, imposing duties as high as 145 percent on imports from China.
Shiseido Names New Americas CEO

1 week ago | businessoffashion.com | Liz Flora

Shiseido has undergone an abrupt leadership change amid a sales decline in its Americas business. Ron Gee resigned as the CEO of Shiseido’s Americas division and will be replaced by the company’s EMEA region CEO Alberto Noé, according to a statement released Tuesday morning. Noé, who joined Shiseido in 2013, will serve as interim CEO for Americas while remaining in the EMEA role.