Business of Fashion (BOF)

The Business of Fashion has become a vital daily resource for fashion professionals, creatives, and entrepreneurs across more than 200 countries. It is often referred to as “essential,” “a must-read,” and even “addictive.” Established in 2007 by Imran Amed, a consultant, writer, and digital entrepreneur in the fashion industry, The Business of Fashion started as a passion project. Its goal was to provide an insightful, analytical, and opinionated perspective on the fashion business landscape. Now, the platform has expanded to include a network of knowledgeable writers and fashion insiders from major style hubs worldwide. It offers valuable insights into emerging designers, innovative technologies, and global brands that are shaping the industry during this era of significant transformation.

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#63526

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Lifestyle/Fashion and Apparel

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Articles

Church & Dwight to Acquire Hand Sanitiser Brand Touchland for $700 Million

2 days ago | businessoffashion.com | Daniela Morosini

Church & Dwight, the personal care giant that owns drugstore mainstay brands like Viviscal, Batiste and Nair announced on Monday that it had signed a definitive agreement to acquire hand sanitiser brand Touchland for $700 million. A further earn-out contingent on Touchland’s 2025 sales could take the total purchase price as high as $880 million. The acquisition follows Church & Dwight’s purchase of acne sticker brand Hero Cosmetics for $630 million in 2022.
How I Became… Nars Cosmetics’ Deputy General Manager of Global Marketing

3 days ago | businessoffashion.com | Annabel Bolton |Sophie Soar

Discover global job opportunities in beauty on BoF Careers today. When Jennifer Jackson began her career in New York, she held a PR assistant role that was “definitely that ‘paying your dues’ job,” she told BoF’s commercial features editorial director, Sophie Soar, during her Building a Career in Beauty LinkedIn Live session. Armed with a Journalism and Business degree at New York University, Jackson interned in PR at Saks Fifth Avenue.
How to Responsibly Integrate Generative AI into the E-Commerce Value Chain

3 days ago | businessoffashion.com | Annabel Bolton |Sophie Soar

BoF’s latest white paper, The Future of E-Commerce, Powered by Generative AI — in partnership with Zalando — explores how business leaders can effectively integrate generative AI (gen AI) into their workplace, to both increase consumer engagement and streamline employee workloads. Gen AI and other next-generation technologies have the potential to automate workplace activities that take up 60 to 70 percent of employees’ time, according to estimates from management consultancy McKinsey & Company.
Is This the End of Cheap Stuff in America?

5 days ago | businessoffashion.com | Cathaleen Chen

Something strange is brewing in the realm of sustainable fashion. President Donald Trump’s tariffs have created chaos for fashion companies, disrupting supply chains and resulting in a plummet in the volume of imports entering the US.
Is Homemade Shampoo A Recession Indicator?

6 days ago | businessoffashion.com | Faran Krentcil

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and new makeup influencers: NBA players. Included in today’s issue: Benefit Cosmetics, Blue Lagoon, Cocolab, Decorté, Dr. Dennis Gross, Eadem, Fenty, Glossier, MAC Cosmetics, Murad, Nyx, Obagi, Omnilux, Osea, Ouai, Parfums de Marly, Pat McGrath Labs, Paul Mitchell, Paul Reacts, Redken, Saie, Saint Jane, Sol de Janeiro, Sol Labs, Tarte, 5 Sens and Hello Kitty’s bikini beauty routine.
Beauty Plays the Long Game

6 days ago | businessoffashion.com | Yola Mzizi

When Netflix’s comedy series “Running Point” premiered earlier this year, viewers tuned in for its star-studded cast — including Kate Hudson and Brenda Song — and its fictionalised take on the rise of Jeanie Buss, the first female president of the Los Angeles Lakers. But the show’s unexpected breakout star wasn’t an actor: It was Sephora.
Resale Welcomes a Wave of ‘Tariff-ied’ New Customers

6 days ago | businessoffashion.com | L Takanashi

Resale platforms are grappling with the best sort of problem to have: how to manage a surge in new shoppers. While US trade policies roil the fashion industry at large, resale is welcoming a flood of “tariff-ied” new customers. On Monday, resale marketplace ThredUp reported that the number of new buyers on its platform in the first quarter rose 95 percent compared to last year, marking the largest quarterly increase in new customers in the company’s history.
Calvin Klein Names New President

6 days ago | businessoffashion.com | Cathaleen Chen

PVH Corp. has appointed David Savman as global brand president of Calvin Klein, replacing Eva Serrano who has served in the role since March 23. Under Serrano, the brand returned to the runway for the first time in six years after naming Veronica Leoni as the new creative director for Calvin Klein Collection. Savman is currently PVH’s chief supply chain officer and global head of operations, and served as interim CEO for PVH Europe in 2024.
Olaplex Sales Continue to Slide

6 days ago | businessoffashion.com | Yola Mzizi

Olaplex’s net sales declined 1.9 percent to $97 million in the quarter ending March 31, 2025, the company reported Thursday. The specialty retail channel was a bright spot, generating $38.6 million in sales — a 12 percent increase year-over-year. However, those gains were offset by continued declines in the brand’s professional and direct-to-consumer channels, which fell 10.9 percent and 7.2 percent, respectively.
How Spain’s Indie Fashion Scene Nailed Global Growth

1 week ago | businessoffashion.com | Haley Crawford |Simone Stern Carbone

During the two-week run of Spanish womenswear brand La Veste’s pop-up in New York City, the brand’s “super fans” — as described by chief executive Sofia García-Gallardo — arrived in its wares from head to toe. Eager to get their hands on a pair of La Veste’s striped pants or one of its scalloped shirts, they ended up selling out several items, including its parasol pants and knit capsule.