Business of Fashion (BOF)

Business of Fashion (BOF)

The Business of Fashion has become a vital daily resource for fashion professionals, creatives, and entrepreneurs across more than 200 countries. It is often referred to as “essential,” “a must-read,” and even “addictive.” Established in 2007 by Imran Amed, a consultant, writer, and digital entrepreneur in the fashion industry, The Business of Fashion started as a passion project. Its goal was to provide an insightful, analytical, and opinionated perspective on the fashion business landscape. Now, the platform has expanded to include a network of knowledgeable writers and fashion insiders from major style hubs worldwide. It offers valuable insights into emerging designers, innovative technologies, and global brands that are shaping the industry during this era of significant transformation.

International, Trade/B2B
English, French, German
Online/Digital

Outlet metrics

Domain Authority
85
Ranking

Global

#63447

United States

#31869

Lifestyle/Fashion and Apparel

#1009

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Monthly visitors

Articles

  • 3 days ago | businessoffashion.com | Robert Williams

    PARIS — Football superstar Kylian Mbappé knots a striped necktie over a blue-and-white oxford shirt and boxy grey jacket. It’s the first Dior menswear look by Jonathan Anderson to be revealed to public ahead of the designer’s debut at the brand this Friday during Paris Fashion Week and a clear nod to a 1982 portrait by Andy Warhol of Jean-Michel Basquiat wearing a similar look, which the brand posted on social media a few days earlier.

  • 4 days ago | businessoffashion.com | Robb Young

    A guide to unlocking opportunity in emerging and frontier fashion markets. Turkish fast-fashion giants LC Waikiki, Koton and DeFacto have rolled out hundreds of stores in high-growth, high-risk frontier markets like Albania, Uganda and Mongolia where rivals H&M and Zara have little or no presence. Last week, Zegna staged a runway show in Dubai the emirate, following in the footsteps of Roberto Cavalli, Armani and Chanel.

  • 5 days ago | businessoffashion.com | Cathaleen Chen

    NEW YORK — Every few minutes, one of the thousands of pedestrians on Fifth Avenue will come to a halt at the corner of 52nd Street, seized by the sight of a 15-foot nude statue looming from inside the Skims storefront. The giant sculpture, designed by artist Vanessa Beecroft, occupies a prominent place inside the Skims store here, and has become something of a visual signature for the shapewear brand, founded by Kim Kardashian and Jens Grede in 2019.

  • 1 week ago | businessoffashion.com | Imran Amed

    LONDON — This week, Kering named Luca de Meo as its new chief executive officer, replacing François-Henri Pinault in the top executive role. Pinault will retain his role as chairman, but made clear in a call with investors on Monday that he will be ceding day-to-day decision making to de Meo. “Luca will have full liberty to take the decisions that he wants,” Pinault said.

  • 1 week ago | businessoffashion.com | Imran Amed

    Analysis and advice on the fast-evolving beauty business. Carolyn Bessette Kennedy’s precise shade of blonde generated a lot of press this week, but online the late style icon’s hair drama is getting upstaged — by Jennifer Garner. At The Business of Beauty Global Forum 2025, Unilever Prestige’s CEO, Mary Carmen Gasco-Buisson, shares how shifting consumer expectations around value are reshaping prestige beauty, in conversation with BoF’s chief business officer and head of beauty, Johanna Stout.