Fathima Abdul Kader

3 weeks ago | homegrown.co.in | Priyanka Blah |Fathima Abdul Kader

The Japanese concept of Omakase which translates to “I leave it up to you” sounded almost ominous to me. Don’t get me wrong, I am anything but an adventurous person, and am open to new experiences. I just don’t deal well with being in the dark; I just need to know a gist of what ‘adventure’ to expect. This might be my neurodivergence at play, but there are exceptions to my  ‘need to know’ nature. For example, when I go on a culinary experience, I am all for being surprised.

3 weeks ago | homegrown.co.in | Fathima Abdul Kader

Debanti Roy has always understood the power of a statement. Before she founded Ugra Shoes, she had built her career as a journalist and played a key role in launching direct-to-consumer brands at Flipkart, Arvind Lifestyle Brands, and more. But she wanted to do more. The brands she worked with often played it safe by catering to the masses, while she craved something unapologetically fierce and unique - something that spoke to the bold, unconventional, and fiercely feminine.

3 weeks ago | homegrown.co.in | Fathima Abdul Kader

I got a call from a close friend of mine who hails from Calcutta, minutes after discovering the latest collection from The Burlap People. While flitting between raging about the government killing the vibrant nighttime tea culture in Kochi to discussing the latest Japanese crime novel to delve into, I mentioned the lead I was working on.

1 month ago | homegrown.co.in | Fathima Abdul Kader

Vivid colours and unique patterns that are reminiscent of classic fine art, the latest collection from homegrown brand Drawn is rightfully named Summer Reverie. The Spring/Summer 2025 collection from the brand features “bright, sun-drenched colours and silhouettes that move like a breeze” and obviously, is a great pick for the summer. But Drawn is not a seasonal label. If anything, they are big fans of re-wearing and talk about the power of styling.

1 month ago | homegrown.co.in | Fathima Abdul Kader

Sometime in April 2024, homegrown fashion brand Raw Mango transitioned into its newly designed six-story headquarters in Udyog Vihar, Gurgaon. More than just an office, the space serves as a seamless extension of the brand’s ethos — one that thrives on heritage, materiality, and a deeply personal connection to design. For the first time in its journey, Raw Mango has a dedicated space that is not a retail store but rather a headquarters that is a true reflection of its creative spirit.