Homegrown

Homegrown is a youth-focused media organization that operates an online magazine, a creative agency, an events division, and a talent management section. Over the years, it has firmly established itself as a leader in showcasing the vibrant youth culture of India with genuine representation. Homegrown works to break down cultural barriers, creating an environment that is free-flowing and liberated from stereotypes, both in the digital space and in real life.

National

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#138381

India

#13197

News and Media

#406

Traffic sources

Monthly visitors

Articles

How Crackle Is Redefining Bengaluru’s Dining Scene With Its Omakase Dining Approach

3 weeks ago | homegrown.co.in | Priyanka Blah |Fathima Abdul Kader

The Japanese concept of Omakase which translates to “I leave it up to you” sounded almost ominous to me. Don’t get me wrong, I am anything but an adventurous person, and am open to new experiences. I just don’t deal well with being in the dark; I just need to know a gist of what ‘adventure’ to expect. This might be my neurodivergence at play, but there are exceptions to my ‘need to know’ nature. For example, when I go on a culinary experience, I am all for being surprised.
How Homegrown Ugra Shoes Is Handcrafting Fierce, Handcrafted Heels for Those Who Refuse to Blend In

3 weeks ago | homegrown.co.in | Fathima Abdul Kader

Debanti Roy has always understood the power of a statement. Before she founded Ugra Shoes, she had built her career as a journalist and played a key role in launching direct-to-consumer brands at Flipkart, Arvind Lifestyle Brands, and more. But she wanted to do more. The brands she worked with often played it safe by catering to the masses, while she craved something unapologetically fierce and unique - something that spoke to the bold, unconventional, and fiercely feminine.
How The Burlap People Reimagines The Classic Baajar Bag With Their Signature Handcraft And Sustainable Craftsmanship

3 weeks ago | homegrown.co.in | Fathima Abdul Kader

I got a call from a close friend of mine who hails from Calcutta, minutes after discovering the latest collection from The Burlap People. While flitting between raging about the government killing the vibrant nighttime tea culture in Kochi to discussing the latest Japanese crime novel to delve into, I mentioned the lead I was working on.
Spending A Lazy Sunday Afternoon In Mumbai’s Khotachiwadi

4 weeks ago | homegrown.co.in | Devyani Nighoskar

On an empty street in a quiet by-lane, trees sway in the mild breeze shadowing an old man that rests on a bench below it. A grandma sheepishly knits on her balcony; a teenager reads a book by a window. A few women sit out on the porch gossiping, while the strums of a guitar and the strong aroma of fish fry engulf my senses. The world seems to be at rest. For a moment I forget that I am in Mumbai.
A Homegrown Guide To Caravan Travel In India

4 weeks ago | homegrown.co.in | Riya Sharma

While reeling from a pandemic has instilled a certain amount of concern in all of us when it comes to travelling, the tourism industry is shapeshifting to develop newer mediums and modes to bring our wanderlust goals to fruition. Aeroplanes, trains, and buses seem to be a riskier means of commute as we find ourselves fretting over the risk of catching the big C. So the question arises, Is there a better, safer way of travelling that doesn’t starve us of the fun and joys of discovering new places?
Homegrown Label Drawn’s New Collection Is A Celebration of Bright Hues and Summery Prints on Breathable Fabrics

1 month ago | homegrown.co.in | Fathima Abdul Kader

Vivid colours and unique patterns that are reminiscent of classic fine art, the latest collection from homegrown brand Drawn is rightfully named Summer Reverie. The Spring/Summer 2025 collection from the brand features “bright, sun-drenched colours and silhouettes that move like a breeze” and obviously, is a great pick for the summer. But Drawn is not a seasonal label. If anything, they are big fans of re-wearing and talk about the power of styling.
Raw Mango’s Delhi Office Inspires Creativity, And Collaboration Through Intentional Design Choices

1 month ago | homegrown.co.in | Fathima Abdul Kader

Sometime in April 2024, homegrown fashion brand Raw Mango transitioned into its newly designed six-story headquarters in Udyog Vihar, Gurgaon. More than just an office, the space serves as a seamless extension of the brand’s ethos — one that thrives on heritage, materiality, and a deeply personal connection to design. For the first time in its journey, Raw Mango has a dedicated space that is not a retail store but rather a headquarters that is a true reflection of its creative spirit.
The Nostalgic Charm of the Banu Pai Cabinet Crafted From Grass Woven Mats South Indians Grew Up With

1 month ago | homegrown.co.in | Fathima Abdul Kader

The natural fibre is meticulously framed within a wooden body, demonstrating the studio’s commitment to tactility and craftsmanship. The cabinet, designed in collaboration with Majja Collective, is an intersection of material storytelling and everyday usability. The form itself is minimalist, allowing the organic texture of the mat to take centre stage, while the wooden framework offers structure and durability.
Delhi Label Hindostan Archive’s Distinctive Menswear Is Handwoven & Homegrown

1 month ago | homegrown.co.in | Fathima Abdul Kader

Half the clothes in my wardrobe these days are from the men's section and I have no qualms about it. There was a point in time when I agonised over what my size was and wanted to wear feminine clothes, and somehow that meant it was stylish to me. Perhaps it's the wisdom (and exhaustion) that has come with age, that I refuse to box myself in - to sizes that vary from store to store and to adhere to the designs deemed ‘gender-appropriate’ by unknown entities.
Raju’s Malvani Cart In Dadar Is A Well-Kept Local Secret

1 month ago | homegrown.co.in | Shireen Jamooji

In Mumbai’s sleepless reality, fast food becomes your best friend. But you can only choke down so many soggy burgers and gristly chicken wings before you can hear your innards crying out for something real. But trying to find a satisfying, nutritious meal in the same price bracket as a slightly stale wrap is no easy task. But, as with all things Mumbai, someone has found a way.