Felecitas Morhart

3 weeks ago | hospitalitynet.org | Simone Puorto |Felecitas Morhart

During the EHL Open Innovation Summit in Lausanne, we had the opportunity to sit down with Dr. Felicitas Morhart, Full Professor of Marketing at HEC Lausanne, to explore how the emerging field of longevity is starting to reshape luxury hospitality. Our conversation touched on the intersection of biotech wellness, status-driven self-optimization, and the evolving role of luxury as a space for beauty, presence, and what it means to remain human in an increasingly optimized world.

3 weeks ago | hotel.report | Simone Puorto |Felecitas Morhart

Which technology or innovation do you think will most reshape the travel and hospitality industry over the next 5 to 10 years? Most people would probably talk about artificial intelligence, but I think if you really look at the potential in hospitality, we need to talk about longevity. That includes epigenetics, biotech hacking, nutrition that augments functionality, and even technology that augments the human body. It is fascinating, and yes, also a little bit scary.