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Simone Puorto

Rome

Freelance Contributor at Freelance

Digital Bodhisattva. Published Author. Keynote Speaker. MBA lecturer. Founder @ Rebyū + Travel Singularity. Advisor @ RobosizeME, Sleap, GAIN, BWG, Vision.

Articles

  • 2 weeks ago | tendancehotellerie.fr | Simone Puorto

    RésuméCe point de vue explore la rareté croissante de la main-d’œuvre humaine dans l’hospitalité et la manière dont l’automatisation, la robotique et l’AI (en particulier l’AI agentique) pourraient redéfinir la nature du service. L’article soutient que les travailleurs humains pourraient évoluer vers une caractéristique de luxe dans un environnement de plus en plus automatisé, en s’appuyant sur des exemples tirés de l’art, de la spiritualité et des tendances émergentes au travail.

  • 3 weeks ago | hospitalitynet.org | Simone Puorto |Michael Gordon Bennett

    AI is no longer just a buzzword—it's transforming hospitality at a rapid pace, and Cendyn's Michael Bennett believes the biggest AI breakthroughs are already here. Speaking at ITB, Bennett highlighted AI-powered call centers and contextual chat agents as two of the most impactful innovations, boosting efficiency while reducing labor costs.Through Cendyn's partnership with Poly AI, hotels can now fully automate voice reservations, allowing human agents to focus on high-value guest interactions.

  • 3 weeks ago | hospitalitynet.org | Simone Puorto |Simone Puorto Founder

    This viewpoint explores the growing scarcity of human labor in hospitality and how automation, robotics, and AI (especially agentic) may redefine the nature of service. The paper argues that human workers could evolve into a luxuryfeature in an increasingly automated environment by drawing on examples from art, spirituality, and emerging workplace trends.

  • 4 weeks ago | hospitalitynet.org | Simone Puorto |Chris Egan

    AI in hospitality isn't just about chatbots—it's about automation, efficiency, and data-driven decision-making. At ITB, Chris Egan of Cendyn emphasized that the most impactful AI applications are often behind the scenes, streamlining revenue management, marketing optimization, and business intelligence. Instead of just enhancing guest experiences, Cendyn is using AI to cut routine tasks, speed up decision-making, and maximize profitability.

  • 4 weeks ago | hospitalitynet.org | Simone Puorto |Dave Collier

    The role of revenue managers is evolving from manual pricing decisions to a broader commercial strategy role, integrating marketing, sales, and operations. Speaking at ITB Berlin, Lighthouse CEO Dave Collier highlighted key trends shaping the future of revenue management and how AI is transforming hotel decision-making. Revenue management is becoming commercial strategy. Hotels are breaking down silos, combining revenue management, marketing, and sales into a unified approach.

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Simone Puorto
Simone Puorto @puortosimone
14 Apr 25

Ottimizzare per l' #AI: Cosa sono i file #LLMs.txt? (ovvero: #ChatGPT ha l'attention span di un teenager) (È fuori il mio rant settimanale per 10 Minutes Hotel - ora anche in versione video letto dal mio clone qui https://t.co/SdLGpqIgPf )

Simone Puorto
Simone Puorto @puortosimone
6 Apr 25

𝗖𝗼𝗻𝘁𝗿𝗼 𝗹𝗮 𝗱𝗶𝘁𝘁𝗮𝘁𝘂𝗿𝗮 𝗱𝗲𝗹 𝘀𝗼𝗹𝘂𝘇𝗶𝗼𝗻𝗶𝘀𝗺𝗼. 𝗣𝗲𝗿𝗰𝗵é 𝘁𝘂𝘁𝘁𝗼 𝗰𝗶ò 𝗽𝘂ò 𝗲𝘀𝘀𝗲𝗿𝗲 𝘀𝗽𝗶𝗲𝗴𝗮𝘁𝗼 𝗶𝗻 𝘂𝗻’𝗼𝗿𝗮 𝗻𝗼𝗻 𝘃𝗮𝗹𝗲 𝗹𝗮 𝗽𝗲𝗻𝗮 𝗱𝗶 𝗲𝘀𝘀𝗲𝗿𝗲 𝗶𝗺𝗽𝗮𝗿𝗮𝘁𝗼 https://t.co/SdLGpqIgPf )

Simone Puorto
Simone Puorto @puortosimone
30 Mar 25

Italia, benvenuta nell’era post-ricerca (o del paradigma dello "Zero Click") (È fuori il mio rant settimanale per 10 Minutes Hotel - ora anche in versione video letto dal mio clone qui https://t.co/SdLGpqIgPf )