Simone Puorto's profile photo

Simone Puorto

Rome

Freelance Contributor at Freelance

Digital Bodhisattva. Published Author. Keynote Speaker. MBA lecturer. Founder @ Rebyū + Travel Singularity. Advisor @ RobosizeME, Sleap, GAIN, BWG, Vision.

Articles

  • 1 week ago | hospitalitynet.org | Simone Puorto

    Believe it or not, this isn’t another late night monologue about AI sentience or the metaverse melting our brains. This one is about something simpler and, honestly, more urgent. It is about consulting, what it is, what it is not, and why it is time we stopped treating it like an Instagram filter for our careers. Somewhere between rooftop selfies and recycled slide decks, the core of this job got lost.

  • 2 weeks ago | hospitalitynet.org | Simone Puorto |Ian Millar

    At theEHL Open Innovation Summit, we had the chance to speak with Ian Millar, Senior Lecturer at EHL Hospitality Business School. Our conversation focused on why the biggest challenge in hospitality tech today is not the technology itself, but how we think about it. Ian argues that before adopting new tools, the industry must adopt a new mindset. It should prioritize understanding the real problems, embrace frontline insights, and welcome a culture of curiosity and change.

  • 3 weeks ago | hospitalitynet.org | Simone Puorto |Thomas Meier

    At the EHL Open Innovation Summit in Lausanne, we had the chance to sit down with Thomas Meier, CEO of Jumeirah Group, for an open conversation about the future of luxury hospitality. Our discussion touched on how artificial intelligence is helping to free up teams for more meaningful guest interactions, why true personalization must stay human and contextual, and how innovation can thrive without losing the timeless rituals that define luxury service.

  • 3 weeks ago | hospitalitynet.org | Simone Puorto |Felecitas Morhart

    During the EHL Open Innovation Summit in Lausanne, we had the opportunity to sit down with Dr. Felicitas Morhart, Full Professor of Marketing at HEC Lausanne, to explore how the emerging field of longevity is starting to reshape luxury hospitality. Our conversation touched on the intersection of biotech wellness, status-driven self-optimization, and the evolving role of luxury as a space for beauty, presence, and what it means to remain human in an increasingly optimized world.

  • 3 weeks ago | hotel.report | Simone Puorto |Felecitas Morhart

    Which technology or innovation do you think will most reshape the travel and hospitality industry over the next 5 to 10 years? Most people would probably talk about artificial intelligence, but I think if you really look at the potential in hospitality, we need to talk about longevity. That includes epigenetics, biotech hacking, nutrition that augments functionality, and even technology that augments the human body. It is fascinating, and yes, also a little bit scary.

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Simone Puorto
Simone Puorto @puortosimone
5 Jun 25

16 hours out—meetings, a speech, and a night at the theatre for Bowie’s Lazarus. No time for news. I get home, open my phone, and Musk is tweeting about Trump and Epstein. I genuinely don’t know if I missed the news cycle or if it’s the multiverse I slipped into. WTF?

Simone Puorto
Simone Puorto @puortosimone
2 Jun 25

La startup AI più hot nell’hotel tech? Nessuna. E ti spiego perché (È fuori il mio rant settimanale per 10 Minutes Hotel - ora anche in versione video letto dal mio clone qui https://t.co/vqSilmPcLZ)

Simone Puorto
Simone Puorto @puortosimone
26 May 25

Morte, marmo e Midjourney: il decadente declino della comunicazione istituzionale (È fuori il mio rant settimanale per 10 Minutes Hotel - ora anche in versione video letto dal mio clone qui https://t.co/vqSilmPcLZ)