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6 days ago | 
marketingedge.com.ng | Felicia Nwosu
By Felicia NwosuOn this special day, the world celebrates Bunmi Adeniba, a woman whose life reads like a compelling case study in grace, grit, and groundbreaking achievement. A timeless Icon, an epitome of style, strategy, global Influence and the queen of brand storytelling. With an eye for strategy and a soul wired for excellence, Bunmi has redefined what it means to build brands with both heart and horsepower.
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1 week ago | 
marketingedge.com.ng | Felicia Nwosu
By Felicia NwosuNigeria has officially rolled out its National Artificial Intelligence (AI) Strategy in Lagos, signalling a bold step towards integrating AI to boost productivity, digital innovation, and sector-wide economic growth.
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1 week ago | 
marketingedge.com.ng | Felicia Nwosu
By Felicia NwosuNigeria’s export-driven industries are bracing for disruption as the temporary pause on a 14 percent tariff targeting locally manufactured goods nears its expiration, raising fresh concerns about pricing, competitiveness, and shrinking consumer demand in key international markets.
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1 week ago | 
marketingedge.com.ng | Felicia Nwosu
By Felicia NwosuIn a bold move to prepare Nigeria’s marketing professionals for a data-first future, the Advertisers Association of Nigeria (ADVAN) held its virtual April 2025 edition of the Fundamentals of Marketing series, themed “The Future of Data Analytics.”The high-impact training, which took place on April 17, brought together ADVAN member organizations for an immersive knowledge-building experience centered on marketing data, automation, and smart decision-making.
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1 week ago | 
marketingedge.com.ng | Felicia Nwosu
By Felicia NwosuIn a celebration of love, art, culture, and theatrical brilliance, two iconic institutions, FirstBank and Eko Hotels & Suites, have joined forces to bring to the stage “The Jewel,” a futuristic Broadway-style musical set to dazzle audiences on April 18 and 19 at the Eko Convention Centre.
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1 week ago | 
marketingedge.com.ng | Felicia Nwosu
Bank, the premier bank in West Africa and a leading financial inclusion service provider, has partnered with Eko Hotel to dazzle theatre enthusiasts this Easter weekend. The Eko Hotel’s Convention Center is set to be transformed into a futuristic Broadway spectacle with the highly anticipated premiere of “The Jewel”, a groundbreaking musical theatre production that redefines the stage experience.
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1 week ago | 
marketingedge.com.ng | Felicia Nwosu
By Felicia NwosuLeadership strategist and author Amos Ologunleko, Manager Project Delivery, NLNG, delivered a thought-provoking keynote at the recently held Imperfectly Awesome Conversations (IAC) 3.0 Summit, challenging participants to stop managing symptoms and start confronting the real roots of personal and societal problems. Speaking to a full house at the Muson Centre in Lagos, Amos delivered a powerful message that wove together leadership, personal development, and value-driven living.
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1 week ago | 
marketingedge.com.ng | Felicia Nwosu
By Felicia NwosuThe third edition of the Imperfectly Awesome Conversations Summit hosted by Dr. Omotola Bamigbaiye unfolded on Sunday, April 13, 2025, at the Muson Centre, Onikan, Lagos, delivering an emotionally charged and intellectually vibrant outcome. What began as an extension of her book Imperfectly Awesome has grown into a transformational platform, one that honours vulnerability, embraces flaws, and champions the inner strength behind every success story.
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1 week ago | 
marketingedge.com.ng | Felicia Nwosu
By Felicia NwosuAnthony Nwabuisi, General Manager and Head of Business at Optimum Exposures Limited, has described out-of-home (OOH) advertising in Nigeria as an evolving landscape shaped by innovation, despite recent economic pressures. Reflecting on developments from 2023 into early 2024, the OOH advocate noted a resurgence of creativity and product development across transit, indoor, and outdoor media.
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1 week ago | 
marketingedge.com.ng | Felicia Nwosu
By Felicia NwosuLeadway Assurance Company Limited recently organised a media training session at its corporate office in Yaba, Lagos, to equip journalists with deeper insights into its evolving product offerings and the growing role of technology in delivering customer-focused services. The training provided an opportunity for journalists to engage with representatives across Leadway’s insurance, pension, and health subsidiaries.
