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1 week ago | 
marketingedge.com.ng | Felicia Nwosu
Pernod Ricard has launched a sweeping transformation of its business structure as the global spirits market faces mounting pressure from inflation, trade barriers, and shifting consumer habits. Pernod Ricard aimed to cut costs by up to one billion euros by the end of its 2029 financial year, highlighting the scale of its transformation.
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1 week ago | 
marketingedge.com.ng | Felicia Nwosu
The global photography equipment market is projected to reach a value of USD 14.12 billion by 2033, rising from USD 9.17 billion in 2024. Data from Verified Market Report shows the market will grow at a compound annual growth rate of 5.2 percent between 2026 and 2033. Technological innovation, evolving consumer behavior, and expanding commercial applications drive the market’s positive trajectory.
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1 week ago | 
marketingedge.com.ng | Felicia Nwosu
Top fintech company in Nigeria, PalmPay, is working with Globacom, a supplier of digital solutions, to introduce another edition of the “Recharge and Win Bonanza.” Users who buy Glo airtime and data through the PalmPay app have the opportunity to win fantastic prizes as part of this exciting campaign. A joint statement released in Lagos revealed that the promotion would be in place from June 19 till August 8, 2025.
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1 week ago | 
marketingedge.com.ng | Felicia Nwosu
Carex, the globally trusted name in hygiene, has officially relaunched in Nigeria, introducing its new Masterbrand identity and an expanded portfolio of antibacterial solutions. The refreshed range includes handwash, bar soaps, and antiseptic liquids; all designed to help Nigerian families stay protected every day. The relaunch event, held at The Lagos Marriott Hotel, brought together media professionals, health experts, regulators, influencers, and key stakeholders.
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1 week ago | 
marketingedge.com.ng | Felicia Nwosu
Nigeria digital public relations summit has championed for a purposeful and strategic influence beyond surface at its recent Webinar. In a world where fleeting trends often overshadow meaningful connection, Similolu Adeyinka brought the conversation back to what truly matters values, trust, and authenticity.
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1 week ago | 
marketingedge.com.ng | Felicia Nwosu
Lagos just got louder, and it is not from the usual traffic or street vendors. This time, it is the talk around the launch of what is believed to be the largest billboard in the world. It is now live on the 3rd Mainland Bridge thanks to an (advertising agency in Nigeria, Xpark360) and its client, PremiumTrust Bank. At an estimated 10,531 square meters in size, the newly unveiled One iNFINITY billboard towers at 38 meters high and stretches an astonishing 277.6 meters wide.
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1 week ago | 
marketingedge.com.ng | Felicia Nwosu
Brands are currently leveraging real-life experiences to gain human voice by hitting consumers real touch-points. Consumers are not merely buying products anymore they are seeking something they can feel, something that lingers long after the transaction is over. Indeed, theyThey are looking for something that speaks to their identity,dreams and lifestyle and more than ever. Today’s consumers are choosing brands that offer them a place to belong.
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1 week ago | 
marketingedge.com.ng | Felicia Nwosu
This Wednesday, MARKETING EDGE ONTV hosts Ayodeji Razaq, CEO of Red Media Africa. He will, therefore, appear on the Industry Conversation segment. MARKETING EDGE ONTV is a 30-minute programme. It airs on TVC News (DStv Channel 418) and WAPTV (DStv Channel 262). Furthermore, it is packed with three interesting and insightful segments:Brand News – delivering fresh updates from the world of marketing and brands. Brand in Focus – profiling standout brands making an impact.
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2 weeks ago | 
marketingedge.com.ng | Felicia Nwosu
New York Festivals Advertising Awards (NYFA) has announced the 2025 award-winners. With Executive Jury President Javier Campopiano leading the team, the 2025 Executive Jury brought together globally respected creative and executive leaders to review this year’s entries. This distinguished panel carefully evaluated the shortlisted entries, which NYFA’s Shortlist Jury had determined, and selected the final award winners.
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2 weeks ago | 
marketingedge.com.ng | Felicia Nwosu
President Bola Ahmed Tinubu has reaffirmed that democracy in Nigeria must translate into real progress for all citizens. He stressed that the system of government must go beyond elections to guarantee justice, freedom, and improved living conditions for the people. In a national broadcast to mark Democracy Day on June 12, the President said the commemoration not only celebrates the occasion but also prompts a moment to reflect on Nigeria’s journey from military rule to civilian governance.
