Felix Gillette's profile photo

Felix Gillette

Montclair

Staff Writer at Bloomberg Businessweek

Editor at Bloomberg News

editor for @business Screentime; scribbler of things for @BW; co-author with @koblin of IT'S NOT TV, a history of HBO; order here: https://t.co/MdbeAlLINf

Featured in: Favicon bloomberg.com Favicon uol.com.br Favicon nytimes.com Favicon businessinsider.com Favicon indiatimes.com Favicon washingtonpost.com Favicon yahoo.com (+3) Favicon boston.com Favicon chicagotribune.com Favicon fortune.com

Articles

  • 1 week ago | bloomberg.com | Felix Gillette

    First Sesame Street, now CoComelon. Some of children’s television’s most beloved characters are headed to new streaming services. Felix Gillette writes today about how Warner Bros. Discovery’s pullback from the genre is driving the changes, and what might be next. Plus: Meta’s CEO goes MAGA, global business school leaders back Harvard, and a Japanese-style barbecue sauce catches on. If this email was forwarded to you, click here to sign up .

  • 3 weeks ago | bloomberglinea.com | Felix Gillette |Yuki Iwamura

    Bloomberg — La compañía Warner Bros. Discovery Inc. (WBD) eliminó hace dos años la marca HBO del nombre de su principal servicio de streaming, apostando por el nombre Max para reflejar el amplio alcance de su programación. El miércoles, la compañía decidió que el nombre mundialmente conocido detrás de programas como The Last of Us (El último de nosotros)y Game of Thrones (Juego de Tronos)tiene atractivo después de todo. Vea más: CEO de Warner Bros.

  • 3 weeks ago | bloomberglinea.com.br | Felix Gillette |Yuki Iwamura

    Bloomberg — Há dois anos, a Warner Bros. Discovery (WBD) abandonou a marca HBO do nome de seu principal serviço de streaming, apostando que o termo Max transmitiria melhor a ampla oferta de conteúdo da empresa de mídia. Na quarta-feira, a empresa decidiu que a marca HBO, mundialmente conhecida por criar séries como The Last of Us e Game of Thrones, tem um apelo maior afinal.

  • 3 weeks ago | bloomberg.com | Felix Gillette

    Hace dos años, Warner Bros. Discovery Inc. eliminó la marca HBO del nombre de su principal servicio de streaming, confiando en que el nombre Max transmitiría el amplio alcance de la programación de la empresa de medios. El miércoles, la empresa decidió que, después de todo, el nombre mundialmente conocido detrás de series como The Last of Us y Game of Thrones sí tiene atractivo.

  • 3 weeks ago | seattletimes.com | Felix Gillette

    (Bloomberg) — Two years ago Warner Bros. Discovery Inc. ditched the HBO brand from the title of its flagship streaming service, counting on the name Max to convey the media company’s broad reach of programming. On Wednesday, the company decided the globally known name behind shows like The Last of Us and Game of Thrones has appeal after all. “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead,” Warner Bros.

Try JournoFinder For Free

Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.

Start Your 7-Day Free Trial →

Coverage map

X (formerly Twitter)

Followers
5K
Tweets
3K
DMs Open
No
Felix Gillette
Felix Gillette @felixgillette
14 May 25

HBO Max, part deux, electric boogaloo: https://t.co/AFqD4eVUrl

Felix Gillette
Felix Gillette @felixgillette
13 May 25

Five years after its launch, Max is throwing in the towel on kids programming. What’s that mean for the future of Cartoon Network? My deep dive on the precarious state of a beloved animation brand:  https://t.co/cEvx8dnoxC

Felix Gillette
Felix Gillette @felixgillette
27 Mar 25

RT @cecianasta: New: Inzoi's director loved The Sims, but had two issues: its graphics and Sims wearing shoes inside. Our wide-spanning int…