
Felix Gillette
Staff Writer at Bloomberg Businessweek
Editor at Bloomberg News
editor for @business Screentime; scribbler of things for @BW; co-author with @koblin of IT'S NOT TV, a history of HBO; order here: https://t.co/MdbeAlLINf
Articles
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1 month ago |
bloomberg.com | Felix Gillette
First Sesame Street, now CoComelon. Some of children’s television’s most beloved characters are headed to new streaming services. Felix Gillette writes today about how Warner Bros. Discovery’s pullback from the genre is driving the changes, and what might be next. Plus: Meta’s CEO goes MAGA, global business school leaders back Harvard, and a Japanese-style barbecue sauce catches on. If this email was forwarded to you, click here to sign up .
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1 month ago |
bloomberglinea.com | Felix Gillette |Yuki Iwamura
Bloomberg — La compañía Warner Bros. Discovery Inc. (WBD) eliminó hace dos años la marca HBO del nombre de su principal servicio de streaming, apostando por el nombre Max para reflejar el amplio alcance de su programación. El miércoles, la compañía decidió que el nombre mundialmente conocido detrás de programas como The Last of Us (El último de nosotros)y Game of Thrones (Juego de Tronos)tiene atractivo después de todo. Vea más: CEO de Warner Bros.
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1 month ago |
bloomberglinea.com.br | Felix Gillette |Yuki Iwamura
Bloomberg — Há dois anos, a Warner Bros. Discovery (WBD) abandonou a marca HBO do nome de seu principal serviço de streaming, apostando que o termo Max transmitiria melhor a ampla oferta de conteúdo da empresa de mídia. Na quarta-feira, a empresa decidiu que a marca HBO, mundialmente conhecida por criar séries como The Last of Us e Game of Thrones, tem um apelo maior afinal.
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1 month ago |
bloomberg.com | Felix Gillette
Hace dos años, Warner Bros. Discovery Inc. eliminó la marca HBO del nombre de su principal servicio de streaming, confiando en que el nombre Max transmitiría el amplio alcance de la programación de la empresa de medios. El miércoles, la empresa decidió que, después de todo, el nombre mundialmente conocido detrás de series como The Last of Us y Game of Thrones sí tiene atractivo.
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1 month ago |
seattletimes.com | Felix Gillette
(Bloomberg) — Two years ago Warner Bros. Discovery Inc. ditched the HBO brand from the title of its flagship streaming service, counting on the name Max to convey the media company’s broad reach of programming. On Wednesday, the company decided the globally known name behind shows like The Last of Us and Game of Thrones has appeal after all. “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead,” Warner Bros.
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RT @sundaylongread: Don't miss this week's SLR featuring @sarahzhang, @anndoritboy, @fedirpetrov, @jaketapper, @felixgillette, @MollyJongFa…

RT @BW: Cartoon Network is facing an uncertain future as it struggles to make the transition from cable TV to the streaming age. @felixgil…

HBO Max, part deux, electric boogaloo: https://t.co/AFqD4eVUrl