Fellow PRSA

Nov 4, 2024 | prsay.prsa.org | David Grossman |Fellow PRSA

A longer version of this article first appeared in the October issue of PRSA’s award-winning publication Strategies & Tactics. We are reposting here on the eve of Election Day 2024. For more on this topic, join us for a special Election Day edition of Strategies & Tactics Live with PRSA’s Editor-in-Chief John Elsasser and SHRM’s Chief Brand and Marketing Officer Tina Beaty. We’ll dive into how organizations can manage political discussions and foster civility in the workplace.

Jul 23, 2024 | prsay.prsa.org | Holly Hall |Meredith Libbey |Fellow PRSA

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. This guidance, which you can find here, aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

Jun 13, 2024 | prsa.org | David Grossman |Fellow PRSA

If you’ve felt that the pace of change has only accelerated since the onset of the pandemic in 2020, then you’re not alone. Businesses were forced to pivot overnight to navigate regulatory upheavals, disrupted supply chains and shifting consumer behaviors. These adaptations, driven by necessity, transformed years of projected changes into immediate actions.

Mar 1, 2024 | prsa.org | David Grossman |Fellow PRSA

We often hear from CEOs and top-level leaders that they don’t want to speak on an issue out of concern that it will offend employees or cause backlash among key stakeholders — that, by addressing the issue, they are inherently taking a side on a sensitive or polarizing matter. Our recent research, conducted in partnership with The Harris Poll in the wake of the Israeli-Palestinian conflict, shows that a lack of response couldn’t be further from what employees need from their leaders today.

Feb 1, 2024 | prsa.org | David Grossman |Fellow PRSA

I’m sure it came as little surprise to many that Merriam-Webster announced in late November that “authentic” was its annual “word of the year,” meaning it was a high-volume dictionary look-up and a concept that people were clearly thinking and writing about.