Fern Siegel

1 week ago | mediapost.com | Fern Siegel

by Fern Siegel , 5 minutes agoNamed LALA's creative AOR last year, Bakery just released itsfirst campaign for the dairy brand. The 30-second spot  "LALA How You Wanna"  highlights Latin American heritage. Thewhimsical ad lets consumers know LALA can be enjoyed in many ways. What the work doesn't focus on is health. Instead, it's all about the personality of the product — it can help make avolcano for a school project, enhance a piña colada, or a perfect yogurt drink for dunking a churro.

1 week ago | mediapost.com | Fern Siegel

by Fern Siegel , 4 minutes agoAfter a 13-year break, Ram isreturning to the Nascar Craftsman Truck Series in February 2026. The Ram 1500 is touting the Hemi V-8 engine’s comeback both at Nascar and its “Ram-Demption” marketingcampaign. The spot, created by Argonaut, is currently airing on Fox, Amazon Prime, Nascar media, Ram’s social channels, ram.comand YouTube. The campaign footage captured was shot at Darlington Raceway, one of the most challenging tracks on the circuit.

1 week ago | mediapost.com | Fern Siegel

by Fern Siegel , 9 hours ago Marie Julie Gerbauld hasbeen promoted to Chief Creative Officer at David São Paulo. She joined the agency in November 2023 as executive creative director and led the Cannes Lions-winning “Shot onFaber-Castell” campaign. Gerbauld has worked at agencies such as Publicis and DPZ. Before David, she spent three and a half years at AKQA. Throughout her career, she has created workfor global brands such as Google, Nike and Coca-Cola.

1 week ago | mediapost.com | Fern Siegel

by Fern Siegel , Yesterday Atlanta agency Trade School says its newoffering is the future of content marketing. Mainspring, a union of talent and tech, revamps creative production to create efficient customization. Part of the appeal is time. Traditional production can be costly and slow. A criticism of AI tools is that they miss creative or key marketing goals, putting too much emphasis on speed rather than quality.

1 week ago | mediapost.com | Fern Siegel

by Fern Siegel , 2 minutes agoPop-Tarts' latest media alliance is anintegrated campaign with Marvel Studios' “The Fantastic Four: First Steps.” The movie debuts in theaters July 25, but the new ad is running on CTV, across OLV, social and earnedmedia. The spot is here.