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4 days ago | 
mediapost.com | Fern Siegel
Lori Meakin has been appointed a planning partner for adam&eveDDB. In her new post, Meakin will lead strategy teams on key clients, including McCain. She reports to Will Grundy, adam&eveDDB Chief Strategy Officer. Previously, she was the co-founder of creative agency Joint London, working with brands such as Amazon, Vue, Google and Reach.
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4 days ago | 
mediapost.com | Fern Siegel
Is it possible to have the joys of home and the wonders of outdoor travel at the same time? The RV Industry Association thinks so. BVK, GoRVings’ new agency of record, has produced a campaign that celebrates the glories of the open road, while touting creature comforts. The “Just Beyond Your Door” campaign, spanning print, digital, streaming, social media, events and influencer marketing is designed to showcase what RV travel means.
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1 week ago | 
mediapost.com | Fern Siegel
Vaccines have saved lives — and millions of Americans were spared the horrors of small pox, diphtheria, measles and polio due to national immunization, according to the Mayo Clinic and CDC. Today, medicine has become politicized, though more than 90% of Americans vaccinate their children from life-threatening infections.
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1 week ago | 
mediapost.com | Fern Siegel
Modo Modo is the Peach Bowl's new new design agency. The Atlanta-based creative and media shop will serve as the Peach Bowl's strategic design partner and support creative for the Chick-fil-A Peach Bowl, Aflac Kickoff Game, Southern Company Peach Bowl Challenge charity golf tournament and The Dodd Trophy Coach of the Year Award presented by PNC Bank. The agency's remit is to design a new graphic look for its ad campaigns, branded events, eco-signage, social media and fan-focused premiums.
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1 week ago | 
mediapost.com | Fern Siegel
Motherhood is demanding — and there is no blueprint for success. New mothers are overwhelmed and research conducted by Okay Human for Wesson in December 2024 found 65% of parents experience loneliness, while 62% are burnt out by parental responsibilities. Friends can help. While millennial mothers view friendships as a form of self-care, the pressures of parenting can make them tough to maintain.
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1 week ago | 
mediapost.com | Fern Siegel
Fuse Create has upped Jacquie Kostuk to group strategy director. She joined the agency in 2021 as director, creative strategy. Kostuk will be working on various accounts, including Soles4Soles, based in Nashville, Grenade, a U.K. protein bar company, Gay Lea Foods and Maestro Dobel, a premium tequila. Before joining the Toronto-based agency, she spent seven years at Grip as a creative strategist. While there, she worked on Yum! Brands (Taco Bell, KFC and Pizza Hut), Acura and RBC.
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1 week ago | 
mediapost.com | Fern Siegel
TBWA\Media Arts Lab, Apple’s global creative agency, has named Minah Lee as managing director and promoted Youji Noh to executive creative director for its Seoul office. “Minah brings a wealth of experience in the tech world, having worked both agency- and client-side for Korean and American global brands. She brings an entrepreneurial, start-up spirit that we believe will drive MAL Seoul into its next chapter,” said De Bauw. Previously, Lee was head of account management at Amazon Korea.
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1 week ago | 
mediapost.com | Fern Siegel
Country star Reba McEntire centers Realtor.com’s “Nearly Home” campaign, popping into a sitcom-like spot to reassure frustrated home buyers anything is possible. The new campaign, “Nearly Home,” was developed by Austin, Texas-based GSD&M, part of the Omnicom Group, and notes the brand offers 500,000 new listings a month. The first episode of the campaign, called “The One Without the Break-Up,” highlights the difficulties of purchasing a home. The 30-second ad is here.
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1 week ago | 
mediapost.com | Fern Siegel
Redscout has tapped Leah Brier Bienstock as senior strategy director to help clients pursue growth opportunities. Before joining Redscout, Brier Bienstock served as group strategy director at Ogilvy, where she led strategy for Nestlé’s San Pellegrino, Perrier and Gerber brands. Prior to that, she was head of brand marketing at Known and SVP-group strategy director for Verizon at McCann New York. Her career began at Interbrand.
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1 week ago | 
mediapost.com | Fern Siegel
Footwear retailer Journeys is targeting teens in a new TikTok campaign by Anomaly. Gen Z and Gen Alpha comprise a large share of its customers, so the brand's new long-form six-part content series showcases Journey's store culture and tone on social and via creator partnerships. Jeff Stamp, managing director-Chief Creative Officer at Anomaly, said: “Journey wanted to start with TikTok and invited us to experiment with storytelling. They bought long-form for a typically short-form platform.
