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2 days ago | 
mediapost.com | Fern Siegel
by Fern Siegel , 13 minutes agoRenters have a lot of information to sortthrough — apartment options, neighborhoods, price. Apartments.com hopes to make it easier. Its 2025 campaign returns Jeff Goldblum, the brand’s spokescharacter (Brad Bellflower),to show how the site efficiently addresses the needs of renters and landlords. The target audience is young-skewing renters.
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2 days ago | 
mediapost.com | Fern Siegel
by Fern Siegel , 12 minutes agoBuchanan’s is heating up summer. The new “AsadosUnidos” barbecue campaign is loaded with sazón (seasoning) and rhythm. The blended Scotch whisky focuses on grilling as a way to enjoy Buchanan cocktails.
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3 days ago | 
mediapost.com | Fern Siegel
by Fern Siegel , 2 hours ago Non-dairy creamer Nutpods hasdebuted a new campaign with the tagline: "Have yourself a delicious moment."With creative by Callen, "Smooth Break" runs across CTV,digital and social with a 30-second, 15-second and two 6-second spots. In the longest ad, a man talks about status meetings as his partner pours Nutpods into her coffee.
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3 days ago | 
mediapost.com | Fern Siegel
by Fern Siegel , 8 minutes agoTropicana Brands Group has tapped Fig as its creative agency ofrecord. The win came after a competitive pitch. Tropicana had worked withCramer-Krasselt on previous campaigns. Fig's remit is to produce creative campaigns for Tropicana, Naked and Izze. The assignment expands the agency's existingpartnership with Tropicana Brands, which began with Naked Smoothies in 2023. First work is expected this fall, with more launches in early 2026.
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3 days ago | 
mediapost.com | Fern Siegel
by Fern Siegel , 5 minutes agoStaples is feeling nostalgic. To commemorate its EasyButton’s 20th anniversary, Staples is bringing it back. The symbol represents the company's decision to help simplify life for customers. In a stressful world, easy matters. Creative agency Courage is handling out-of-home, paid social, radio and streaming audio ads.
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4 days ago | 
mediapost.com | Fern Siegel
by Fern Siegel , 3 hours ago The "I Love New York" campaign began in 1977 — and it's stillgoing strong. The Wells, Rich and Greene agency developed the original tourism work, with the now iconic, much-limited heart imagery (I NY), courtesy of famed graphicdesigner Milton Glaser. His original drawing is housed at the Museum of Modern Art.
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4 days ago | 
mediapost.com | Fern Siegel
by Fern Siegel , 1 minutes agoConnor Keeshan is the new managingdirector for BBH USA, based in New York. The new MD reports to CEO Steven Panariello. Keeshan's appointment marks his return to the agency. Previously, he served as head of accountmanagement at Johannes Leonardo. He has developed acclaimed brand strategies and campaigns for top clients, including Mercedes-Benz, British Airways, Sony PlayStation, Samsung, American Express andUnilever.
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5 days ago | 
mediapost.com | Fern Siegel
by Fern Siegel , 33 minutes agoThere are many key roles in the U.S.Navy, such as aviation rescue swimmers, hospital corpsmen and special warfare combat. Yet, only 1% of potential Navy recruits have the mental and physical toughness to fill them. To attractpotential sailors to the Navy Recruiting Command, VML targeted 17-30-year-olds in its "Spotlight" campaign.
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5 days ago | 
mediapost.com | Fern Siegel
by Fern Siegel , 3 minutes agoLos Angeles creative agency Saylor, whichcreates campaigns for entertainment brands, has launched Elevado, a creative studio. The move signals the agency's expansion into next-gen creative leadership. While Elevado is part of Saylor, it operates as an independent creative/production entity, helping agencies and brands chart AI creativity and strategy.
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5 days ago | 
mediapost.com | Fern Siegel
by Fern Siegel , 2 minutes agoValley Bank has selected Doner as its strategic andcreative AOR. Doner Media willl handle media buying and planning. The wins were assigned after a competitive review. Doner will drive brand awareness through creative campaigns. Firstwork is expected later this year in New York and New Jersey. Founded in 1927, Valley Bank has more than $62 billion in assets and more than 200 consumer branches in New Jersey, New York,Florida, Alabama, California and Illinois.
