
Articles
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6 days ago |
mediapost.com | Fern Siegel
For Corona Extra’s 100-year anniversary, Gut kicked off a print campaign in Mexico: “Certified by the Sun.”The creative utilizes photos from across the country, showing Corona logos faded by the sun — from buildings to beach umbrellas. The logo exists as more than an ad — it illustrates Corona's enduring appeal. The brand's label was designed in 1935 by Mexican painter Eduardo Cataño. The campaign will soon appear in other countries. Production company Landia was also involved in the work.
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6 days ago |
mediapost.com | Fern Siegel
Nick Handel is now Chief Executive Officer for MRM UK, a creative relationship marketing agency. Previously, he spent almost 15 years at McCann Worldgroup in Asia-Pacific, mostly recently being managing director, MRM Asia Pacific. In his new role based in London, Handel will broadening the agency’s CRM, creative commerce and CX capabilities.
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1 week ago |
mediapost.com | Fern Siegel
While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username Password Forgot?
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1 week ago |
mediapost.com | Fern Siegel
While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username Password Forgot?
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1 week ago |
mediapost.com | Fern Siegel
While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username Password Forgot?
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