Fiona Swerdlow

3 weeks ago | forrester.com | Fiona Swerdlow

Marketing, customer experience, and digital leaders in consumer-facing businesses are navigating new ways that the world now works — but you can’t let the shifting winds and heavy currents push your business off course. In Forrester’s new report, “Consumer Marketing, CX, And Digital Leaders: How To Thrive Through Volatility (US)” (client-only access), we outline strategies and tactics to navigate rapidly evolving economic and market conditions.

Dec 4, 2024 | forrester.com | Fiona Swerdlow |Jess Burn |Kelsey Chickering

Holiday offers started some time ago, but the US holiday shopping season has now launched in earnest. NRF and Prosper Insights estimate that the five-day period from Thanksgiving through Cyber Monday saw 197 million shoppers – the second highest number since 2017. Adobe Analytics reports that US consumers spent $41.1 billion online during that time. We forecast that the season overall (November and December) will see $257 billion in US online sales.