Firdows Alexander

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X as a proxy for tackle safety culture? Sentiment analysis of social media posts on red-carded and yellow-carded tackles during the 2019 Rugby World Cup

Oct 1, 2023 | bmjopensem.bmj.com | Ross Tucker |Ben Jones |Sharief Hendricks |Firdows Alexander

WHAT IS ALREADY KNOWN ON THIS TOPICRugby union has a high risk of concussion, which is largely a result of dangerous tackles. The sport’s governing body, World Rugby, implemented a referee decision-making framework to improve the sanctioning of these dangerous tackles. Based on its widespread use, content and influential nature, social media can serve as a proxy to understand the current culture around a topic.
X as a proxy for tackle safety culture? Sentiment analysis of social media posts on red-carded and yellow-carded tackles during the 2019 Rugby World Cup

Oct 1, 2023 | bmjopensem.bmj.com | Firdows Alexander |Ross Tucker |Ben Jones |Sharief Hendricks

DiscussionThe primary aim of this study was to analyse sentiments expressed in posts on X on referee decisions to issue a red or yellow card for a dangerous or illegal tackle during the 2019 RWC. For red cards, sentiments expressed in posts were 2.2 times more likely to agree with the referee’s decision than disagree. Posts related to red cards were more likely to be reposted than posts related to yellow cards.

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