Flavia Barbat

1 month ago | brandingmag.com | Flavia Barbat

I trust we can all agree now that branding doesn’t center around logos, advertising, and whatever else Mad Men conveyed to our friends and families. Branding is everything a business is and does, its reason for existing, and most important for our conversation here, the contribution it makes to society. And I don’t mean the good-Samaritan-kind of contribution—I mean any and all contributions.

Jan 24, 2024 | brandingmag.com | Flavia Barbat

I centered my high school thesis on the wonderfully-written dichotomies that fill Joseph Conrad’s Heart of Darkness. A foreigner myself, I was fascinated by the fact that a non-native speaker could juxtapose the English language in such a poetic way. And I envisioned his style laying parallel to mine as my professor constantly told me that my essays sounded more like long-length prose in what was intended to be a book of poems.