Brandingmag

The Original Branding Magazine is an independent publication that explores the conversations surrounding branding, offering unique insights and perspectives.

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Linguistic Devaluation: Why We Need a New Lexicon for Brand

1 month ago | brandingmag.com | Ian Humphris

In his 2019 book, Narrative Economics, Nobel Prize-winning economist Robert J. Shiller argues that popular stories—not just data or rational analysis—can directly shape financial markets. For example, he explores how the rise of Bitcoin wasn’t just about technology, but about the story that governments are inherently untrustworthy, and that money should be decentralized. Shiller isn’t alone.
Did Apple's Brand Advertising Lead to Brand Growth? -

Oct 17, 2024 | brandingmag.com | John James

This article follows from the previous two articles in my Brand Campaigns series, where we analyzed the commercial impact of Apple’s “Think Different” brand advertising campaign. If you haven’t done so yet, I recommend starting at the beginning (Part 1) or, at the very least, reading Part 5.2 before continuing. Now, for a brief recap of what we found out so far…Did revenue increase?
What’s a Thought Leader? And Why Is Everyone Becoming One?

Jul 21, 2024 | brandingmag.com | Noah Lekas

If there’s a dollar to be made, a marketer will find it. So, it’s hardly surprising when a shiny new marketing movement sweeps through the industry. A natural progression of the influencer and attention economy, thought leadership has become the go-to content strategy for anyone in need of an attention boost. What once was, “Can’t find a full-time job? Go freelance.” is now, “Need more business?
Winning Over Stakeholders in the Case for Employer Branding

May 29, 2024 | brandingmag.com | James Ellis

Employer branding touches a lot more business functions than most recruiting projects. But in order for your initiatives to succeed, those functions need to understand what you’re asking of them and what they’ll get in return. Otherwise, it’s very likely that someone on the list will object at the worst possible time, sending things back to square one.
Winning Over Stakeholders in the Case for Employer Branding

May 29, 2024 | brandingmag.com | James Ellis

Employer branding touches a lot more business functions than most recruiting projects. But in order for your initiatives to succeed, those functions need to understand what you’re asking of them and what they’ll get in return. Otherwise, it’s very likely that someone on the list will object at the worst possible time, sending things back to square one.
Winning Over Stakeholders in the Case for Employer Branding

May 29, 2024 | brandingmag.com | James Ellis

Employer branding touches a lot more business functions than most recruiting projects. But in order for your initiatives to succeed, those functions need to understand what you’re asking of them and what they’ll get in return. Otherwise, it’s very likely that someone on the list will object at the worst possible time, sending things back to square one.
How to Get the Biggest Squeeze Out of Your Brand Film

May 14, 2024 | brandingmag.com | Maxwell Frost

This topic is a favorite of mine. It revolves around how to build marketing momentum and populate your content calendar with assets from your brand film. Because if you’re anything like me, you enjoy getting the biggest imaginable squeeze out of your marketing budget, and this is exactly how to do that.
As with Human Evolution, Brand Growth Is Found Amidst Dichotomies

Jan 24, 2024 | brandingmag.com | Flavia Barbat

I centered my high school thesis on the wonderfully-written dichotomies that fill Joseph Conrad’s Heart of Darkness. A foreigner myself, I was fascinated by the fact that a non-native speaker could juxtapose the English language in such a poetic way. And I envisioned his style laying parallel to mine as my professor constantly told me that my essays sounded more like long-length prose in what was intended to be a book of poems.
Solid Branding Means Niching for a Person, Not a Market

Jan 6, 2024 | brandingmag.com | Nick Liddell

“Zoom in and obsess. Zoom out and observe. We get to choose.”Rick Rubin wrote this in his recent book, The Creative Act. And it sums up (almost) perfectly how I feel about branding and how to do it well. Great brands strike a delicate balance between rationality and creativity. If the balance tips too far in the direction of the rational, the result is uninspiring. If the balance tips too far towards the creative, the result is ineffective. And it’s a marketer’s job to get this balance right.
Debunking Apple's “Greatest Ad of All Time”

Dec 10, 2023 | brandingmag.com | John James

“Things are not always what they seem; the first appearance deceives many; the intelligence of a few perceives what has been carefully hidden.” – PhaedrusThis article is a direct follow-on from Part 5.1 where we explored the story behind Apple’s famous “Think Different” campaign and discussed why it’s important to analyze. At the end, we briefly looked at the company’s financial performance during the campaign’s lifecycle (1997-2002).