Florrie Alexander

1 week ago | whowhatwear.com | Florrie Alexander

Recently, the question of where to find great denim came up in a discussion at the Who What Wear office, and I knew this was directed at me. I'm a denim devotee through and through, spending at least 5 days a week wearing various pairs of my favourite jeans, even when I'm just staying in. Particular styles immediately came to mind, like the COS Arch jeans or the beloved Levi's 501s, but one brand that I think doesn't get enough credit is Abercrombie and Fitch.

2 weeks ago | whowhatwear.com | Florrie Alexander

Sophisticated, contemporary and expensive-looking, the second half of H&M's SS25 collection has just launched. Earlier this year, the high street brand launched the first part of its new season collection featuring soft bohemian silhouettes. Now, the full collection is online, continuing to lean into the boho feel that's taking over this spring and summer alongside more considered tailoring. If you're looking to update your wardrobe for the new season, this is a great place to start.

2 weeks ago | msn.com | Florrie Alexander

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2 weeks ago | whowhatwear.com | Florrie Alexander

One of my best purchases last month was a waisted cardigan. The first time I wore it out, I was inundated with questions about its origin, and on the next occasions asked where similar styles could be found as my exact piece had sold out. The item in question was understated and incredibly classic, but the form-fitting silhouette brought such refinement that onlookers were surprised when I proclaimed it was from the high street.

2 weeks ago | whowhatwear.com | Florrie Alexander

Spring may have only just sprung, but clear trends are already beginning to define the new season. Waisted silhouettes have risen in favour over the past few seasons and are set to hit new heights this spring. With the ease of warm, languid days, there's a shift towards boho aesthetics, with delicate blouses leading the way as an entry point to the style. Now, I've found a top that brings together these two key trends: the elegant Bubble-Mem Pintuck Top from Arket.