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1 week ago | 
whowhatwear.com | Florrie Alexander
Long before the quiet luxury movement, there was Toteme. A brand that stood firm in a slow fashion approach, with understated designs that have not only become best-sellers on release, but continue to feature on wish lists years later. The Stockholm-based label entered the luxury space, void of bold logos or glaring branding, but those in the know are able to spot a piece's origin by the cut, composition and considerate design.
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1 week ago | 
whowhatwear.com | Florrie Alexander
Right now is my favourite time of year. The warmer days have arrived, holidays are on the horizon, and the first of the summer sales have arrived. When it comes to discount shopping, it can be easy to get drawn in by slashed prices, without considering if the piece has a place in our wardrobes. Trust me, I've fallen for a hefty discount before, just to be left with a new item that is hard to style, or doesn't suit my personal taste.
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1 week ago | 
flipboard.com | Florrie Alexander
7 hours agoIf fitted sheets drive you crazy, this step-by-step guide is a total game changer. My linen closet looks picture-perfect at first glance. Pillowcases are stacked neatly, comforters are folded just right, and extra pillows sit in an orderly row. But hidden in the back corner is the one thing I can …
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1 week ago | 
whowhatwear.com | Florrie Alexander
On a shopping trip last summer, I spotted the most beautiful blouse. It was none other than the Rixo Maribelle blouse, a versatile style with intricate lacework, sweet buttons and a pretty collar. Naturally, I fell in love. Back to the present, and Rixo has taken the romantic details of the blouse and reformed them into a sweet summer dress that is already selling out fast.
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1 week ago | 
flipboard.com | Florrie Alexander
The Pretty Summer Dress Fashion People Keep Wearing Already Sold Out Once—This Time I Won't Miss OutOn a shopping trip last summer, I spotted the most beautiful blouse. It was none other than the Rixo Maribelle blouse, a versatile style with …
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1 week ago | 
whowhatwear.com | Florrie Alexander
I'm calling it—pretty blouses are the top of the summer. After a few heatwaves and a smattering of sunny days later, I've already noticed that this beloved piece is missing from my summer line-up. For such a pretty piece, I would usually turn to the playful prints of Zimmermann, or the delicate details of Dôen, but today I took a moment to explore the high street, and see if any could rival the designer buys around. H&M's blouse collection came the closest.
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1 week ago | 
whowhatwear.com | Florrie Alexander
It feels as though every time summer rolls around, I find myself on the hunt for a great dress. For years, I've searched for the kind of piece that can be pulled out for both daytime and evening looks, with a timeless appeal, versatility in styling and of course, a brilliant shade. With every summer, I find pieces that come close to hitting all my requirements. Finally, I've found a dress that can do it all, and comes with an affordable price tag.
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1 week ago | 
flipboard.com | Florrie Alexander
The Delicate Dress Trend Stylish People Have Secretly Been Wearing for WeeksFirst came the cardigans. Then there were the tops. And now? The waisted dresses. If you’ve been paying attention to the movements of those who are …
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1 week ago | 
whowhatwear.com | Florrie Alexander
As we ease into the summer months, the defining trends of the season have been set. Rope sandals are on the rise, capri pants are once again making a play for a return, and when it comes to prints, it's polka dots which are reigning in 2025. Already, a flurry of dotty pieces have hit the new-in sections, and as an editor who commits a significant amount of time to exploring the new high street arrivals, I believe that Zara is doing seasonal spots better than anywhere else.
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1 week ago | 
whowhatwear.com | Florrie Alexander
Ahead of a new season, I always put a little time aside to assemble my outfit inspiration. Yes, new trends will arise, be they the polka dot print revival or playful rope sandals, but the foundations of my pre-prepared summer looks are set in stone before the season even begins. With one swift scroll through my saved images, one piece shows up time and time again, and already this season, the white midi skirt has become a key piece in my summer wardrobe.
