Florrie Alexander

3 days ago | whowhatwear.com | Florrie Alexander

For most of the year, my jeans are working overtime, guiding my looks from day to night, with fresh cuts like barrel-leg and low-rise jeans bringing a contemporary feel to my nice-top-and-jeans pairings. This summer, I've been on the hunt for a comfortable yet put-together denim that will see me through the warmer months. Now, I've found them.

4 days ago | whowhatwear.com | Florrie Alexander

The seasonal switch-up is underway at Zara as the heatwave launches us fully into summer. Whilst our spring and year-round pieces will still be working hard over the new season, the highest temperatures call for specific wardrobe additions to keep us cool and looking chic, and Zara's new-in section is full of elevated options. The first of Zara's summer updates is a fresh wave of stellar dresses.

5 days ago | whowhatwear.com | Florrie Alexander

Now that summer is officially upon us, our calendars are quickly filling up. Holidays have been booked, wedding countdowns are on, and I've personally spent an afternoon searching for pub gardens that get the most sunlight. Now, it's time to plan out what to wear. Looking to balance elevated style with warm-weather ease, as well as covering a range of events, I've turned to three stores that I know will rise to all occasions: Reformation, Rixo and Aligne.

5 days ago | flipboard.com | Florrie Alexander

I've used this one thing in my bedroom every night for a year – as a lifelong allergy sufferer, I think I've finally found the magic cureNot only have I been suffering from allergies my entire life, with any slight bit of dust or pollen making me sneeze uncontrollably, but I also have …

6 days ago | whowhatwear.com | Florrie Alexander

If you were trying to track me down in the mid-2000s, you'd most likely have found me at an Abercrombie store. Under the low lights and heavily scented air, I could be spotted sifting through the logo T-shirts and brand motif tank tops that became a sort of uniform for my younger years. Both Abercrombie and I have come a long way since then, and have simultaneously settled into the same refined and elegant aesthetic.