Florrie Alexander

1 day ago | whowhatwear.com | Florrie Alexander

It's official: the countdown to holidays is on. With a few European trips and long weekends along the British coastline in my calendar, my attention is completely set on summer dressing. Most of my wardrobe has already come together, with an array of linen pieces and floaty dresses to see me through, and now to track down the final piece of the puzzle, a selection of great swimwear.

2 days ago | whowhatwear.com | Florrie Alexander

As a shopping editor, hunting for expensive-looking buys is a key part of my daily routine. Often, I find these from hours of scrolling through the new-in sections, sometimes suggestions from fellow editors and friends, and very occasionally, my favourite phenomenon occurs. A series of stylish people are spotted in the same item, and that's exactly how I came to fall for the J.Crew Palermo Crinkle Dress. With the arrival of summer, our feeds and city streets are awash with pretty dresses.

2 days ago | flipboard.com | Florrie Alexander

This SPF Is a Constant Sellout Risk in London and Paris—I Swear Its New U.S. Version Is Even GlowierAt this point, I think we can make the call that international sunscreens are just… better. The UV filters are more sophisticated, the textures are …

4 days ago | whowhatwear.com | Florrie Alexander

The Puzzle, the Flamenco, the Hammock—Loewe has made a name for itself as a brand that knows how to create a great bag, and with summer's arrival, in-the-know fashion people are unpacking the seasonal accessory they always turn to for luxury, style and practicality: the Loewe Anagram Basket Bag. There may be an official start date to summer, but I can always predict the season's early arrival by my first sighting of a basket bag.

5 days ago | msn.com | Florrie Alexander

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