Who What Wear UK

Who What Wear stands out as the top online source for fashion content that is both aspirational and practical. It offers high-quality, useful, and completely shoppable options. With its trend reports, celebrity style insights, wardrobe tips, and the newest updates in fashion, Who What Wear serves as your ultimate guide to style.

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I'm an A-List Celeb Stylist—Here's How to Style a Puffer Jacket Right

Oct 29, 2024 | whowhatwear.co.uk | Ana Escalante |Vogue Japan

(Image credit: Courtesy of Canada Goose)Puffer jackets and chic styling don't often go together at first glance. How to style a puffer jacket isn't top of mind for most people. Instead, winter dressing is usually about making sure that you're mentally and emotionally ready to step out of the door without regretting that extra layer of clothing. As a new-ish New Yorker who has never experienced a true winter in her entire life, I have to admit that I'm in the latter camp.
I Just Tried On So Many H&M Jeans—These 6 Pairs Were Honestly Amazing

Feb 6, 2024 | whowhatwear.co.uk | Emily Dawes

Good are hard to find. Trust me—I’ve tried a lot of them. I’m what you would call a jeans person, and I daren’t even admit to you how many I’ve accumulated over the years in my search for the perfect pair. In my opinion, you just can’t beat an outfit that consists of a crisp white shirt or and a pair of classic jeans. It’s a timeless, versatile combination that, if you get just right, you can build upon over the years with other items from your closet, depending on the look you want to achieve.
I'm a Shoe Expert—5 Spring-Ready Pairs That Belong in Every Capsule Wardrobe

Feb 5, 2024 | whowhatwear.co.uk | Harriet Davey

, shoes, shoes—I can't get enough of them. But while I would happily buy a new pair each month (okay, week) my bank balance and London rental storage space will not allow it. To the joy of my boyfriend, I haven't actually bought any new shoes in a while, and it's mainly because I've been wearing the same pair of Dear Frances boots or New Balance on repeat recently.
I Just Tried on Every Pair of 2024's Best-Selling Jeans—Here's What I Loved

Feb 3, 2024 | whowhatwear.co.uk | Harriet Davey

After weeks, maybe even months, of avoiding wearing any form of , I'm ready to embrace them once again. The truth is, I haven't liked the way my current denim collection looks, or how it feels to wear compared to my comfy slouchy trousers. After a much-needed , I've now got rid of all the pairs I dislike (yes, especially the ones that no longer fit) and I now have space for a few new key styles that I can add to my repertoire for 2024.
This Fashion Editor Wore a Silk Suit & Vintage Earrings for Her Two-Day Wedding

Jan 31, 2024 | whowhatwear.co.uk | Paco Rabanne |Sandy Liang |Poppy Nash

Welcome to , the destination for style-minded weddings. Expect insightful tips straight from the newlyweds, shoppable elements and plenty of must-save imagery as we share the nuptials of our favourite fashion people getting married. For upcoming features, share your submissions .
I'm Picky With Jeans, But I Can't Stop Wearing This Straight-Leg Pair From Arket

Jan 30, 2024 | whowhatwear.co.uk | Emily Dawes

Since it first launched in the UK in 2017, has become our go-to for classic, expensive-looking wardrobe staples. So much so that we’re not sure where we shopped for our elevated basics before it reached our shores. From its cult and sellout to the perfect , Arket's pieces consistently impress us with their quality and design as well as their commitment to sustainability.
Yes, Interview Outfits Can Be Stylish—5 Looks Guaranteed to Impress

Jan 29, 2024 | whowhatwear.co.uk | Hannah Almassi

Apart from what to wear to your wedding, I think we can all agree that what to wear to an interview is probably one of the biggest wardrobe conundrums. In the Who What Wear office, we’ve spent time discussing the perfect outfit for an interview (down to the intricacies of what kind of hairdo one should adopt). And while we feel like we’ve settled on some some pretty helpful, general advice, it’s also fair to say there’s no rulebook for this kind of thing.
I'm a New Mum, These Are the Baby Products I've Been Recommended Again and Again

Jan 29, 2024 | whowhatwear.co.uk | Emily Dawes

Photo: @emilyjdawes Starting the process of shopping for baby items can be extremely overwhelming. Take it from someone who's just been through that exact process. There's just so much out there. You could spend hours researching the best baby grows or bedside cribs due to the overwhelming number of options on the market.
I Love Zara, But These 6 Other Brands Are Just as Good Right Now

Jan 24, 2024 | whowhatwear.co.uk | Hannah Almassi

When shopping on a high-street budget, it's all too easy to fall for the trend-smashing charms and regular arrivals at . After all, we're only human. The Spanish superbrand works fast and efficiently and never appears to miss a beat when it comes to the items we want in our wardrobes at any given moment. In many instances, Zara can be credited with setting retail trends that other affordable stores follow.
I've Avoided Jeans All Month, But I Can’t Not Copy These 5 Fresh Outfits

Jan 23, 2024 | whowhatwear.co.uk | Harriet Davey

I can't even remember the last time I wore . But what I do know, is it was definitely sometime in 2023. I feel as though there's enough outfit dramas to deal with during winter (how many layers is too many?) without adding snug jeans to the mix. While I've been avoiding wearing them out of the house, I have recently had a wardrobe clear-out where I tried on every pair of jeans I own, and gave any that don't make me feel my best to my local charity shop. And let me tell you, it was a lot.