Frans Riemersma

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Articles

Why your company needs a brand LLM to thrive

Dec 10, 2024 | martech.org | Frans Riemersma

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions remain consistent, compliant and personalized at scale, effectively shaping every touchpoint to reflect the company’s identity.
10 Use Cases for Generative AI in Marketing

Dec 10, 2024 | vktr.com | Frans Riemersma

Generative AI in marketing is reshaping martech with a large number of tools that help both marketers and vendors drive results and streamline strategies. Smart use cases. Generative AI in marketing thrives with specific, impactful use cases like predictive analytics, personalized outreach and content automation. Tech meets efficiency. From automating lead scoring to creating tailored campaigns, generative AI reshapes marketing operations while cutting costs and improving ROI.
10 Use Cases for Generative AI in Marketing

Dec 6, 2024 | cmswire.com | Frans Riemersma

Generative AI in marketing is reshaping martech with a large number of tools that help both marketers and vendors drive results and streamline strategies. Smart use cases. Generative AI in marketing thrives with specific, impactful use cases like predictive analytics, personalized outreach and content automation. Tech meets efficiency. From automating lead scoring to creating tailored campaigns, generative AI reshapes marketing operations while cutting costs and improving ROI.
AI is poised to disrupt the world of martech vendors and users

Dec 3, 2024 | harro.com | Constantine von Hoffman |Frans Riemersma

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma, released today. “AI is reshaping marketing and martech,” they write.
3 steps to increase your martech budget

Nov 25, 2024 | martech.org | Frans Riemersma

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3 steps to increase your martech budget

Nov 25, 2024 | harro.com | Frans Riemersma

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts, reflecting a shift in control from CMOs to other enterprise leaders like IT and CFOs. This highlights a deeper issue: a lack of trust in martech’s value.
Unlock the real value of genAI in martech

Oct 24, 2024 | martech.org | Frans Riemersma

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases. GenAI is transforming the landscape in three distinct ways. Isolated genAI solutions (indie tools).
Your Guide to Implementing a Generative AI Strategy

Oct 22, 2024 | vktr.com | Frans Riemersma

Building a generative AI strategy means putting customers first and adapting your deployment models to keep pace with their changing needs and preferences. Apply three models when needed most. Each of the generative AI deployment models — centralized, decentralized and open — offers unique benefits. Their combined use allows for flexible, efficient integration. Embrace the "Hack, Pack, and Stack" mindset.
Your Guide to Implementing a Generative AI Strategy

Oct 18, 2024 | cmswire.com | Frans Riemersma

Building a generative AI strategy means putting customers first and adapting your deployment models to keep pace with their changing needs and preferences. Apply three models when needed most. Each of the generative AI deployment models — centralized, decentralized and open — offers unique benefits. Their combined use allows for flexible, efficient integration. Embrace the "Hack, Pack, and Stack" mindset.
The best deployment model for martech genAI

Sep 23, 2024 | martech.org | Frans Riemersma

Many companies are struggling to prepare their organizations for generative AI. As they navigate this process, they typically choose from one of three models: the centralized, decentralized or open approach. But which one is best? Our data reveals that leading companies across industries aren’t struggling. They’ve embraced innovation and embedded it into their everyday operations. GenAI is revolutionary for these outperformers and just another tool to integrate seamlessly into their workflow.