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5 days ago | 
searchenginejournal.com | Frederick Vallaeys |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
Google AI Mode, which officially launched in May 2025 and is now available to all U.S. users without a waitlist, represents a significant step forward in how we engage with search. Powered by Gemini 2.5, this new interface moves beyond AI Overviews by introducing a persistent, conversational assistant that blends AI-generated insights with traditional search results.
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Jan 13, 2025 | 
searchenginejournal.com | Frederick Vallaeys
Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give advertisers a balance between reach and control – where phrase match keywords can now capture broader, intent-aligned search terms.
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Jan 9, 2025 | 
searchengineland.com | Frederick Vallaeys
If you’re a digital marketer, you know the challenge of juggling performance goals, tight budgets, and endless to-do lists. Google Ads scripts offer a smarter way to manage your campaigns, introducing automation and real-time optimization that free you from repetitive tasks and let you focus on strategy and innovation. With their ability to simplify complex processes and deliver actionable insights, Google Ads scripts enable marketers to work smarter, not harder.
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Jun 12, 2024 | 
searchenginejournal.com | Frederick Vallaeys
In the world of search marketing, ad auction dynamics play a crucial role in determining ad placements and costs. Since the DOJ trial against Google, a few elements of the ad auction have gained visibility in the advertising community. Due to the nature of the trial, the nuances of the auction have been portrayed as serving primarily to increase ad costs.
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Jun 6, 2024 | 
searchengineland.com | Frederick Vallaeys
I attended Google Marketing Live (GML) 2024 at Google’s Mountain View headquarters, and it was quite an experience. I witnessed firsthand the array of new product launches and updates that Google unveiled and had a chance to talk with Google’s product leadership about it. With over 30 new features to enhance advertisers’ capabilities, there were clear trends (ecommerce is a big priority) and notable gaps (B2B use cases were sparse).
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Mar 13, 2024 | 
searchengineland.com | Frederick Vallaeys
Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain point has been the lack of visibility into search queries triggering ads. Without this data, optimizing Performance Max campaigns has been limited. Relief seemed at hand when, in February 2023, Google introduced the campaign_search_term_insight report, which includes a field with the search term.
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Feb 1, 2024 | 
searchengineland.com | Frederick Vallaeys
The language capabilities of generative AI, specifically GPT-4, have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development. However, there are also difficulties to tackle, such as figuring out which existing domain expertise to prioritize, connecting with business data and integrating into established workflows. To address these, PPC marketers working with GPT-4 can focus on four aspects: Prompt engineering. Plugins. Custom GPTs.Actions.
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Jan 1, 2024 | 
searchenginejournal.com | Frederick Vallaeys
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and reflect these changes. Catch up on the best reads of 2023 to give you plenty to reflect on as you move into 2024.
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Dec 4, 2023 | 
searchengineland.com | Frederick Vallaeys
It’s hard to believe it’s only been a year since ChatGPT burst onto the scene and captured the world’s attention with its remarkably adept chatbot that generates human-like text on command. Once users moved on from trying the chatbot for silly things like writing jokes or letters in Shakespeare’s voice, more useful applications emerged. Teachers figured out how to use large language models to teach complex topics to students.
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Oct 2, 2023 | 
searchengineland.com | Frederick Vallaeys
During the ongoing DOJ antitrust trial against Google, the company reiterated it sometimes shows lower-ranked ads ahead of top-ranked ads. This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. Google uses second-price ad auctions to determine which ads show for a search query and how much advertisers pay for clicks.
