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1 day ago | 
bandt.com.au | Fredrika Stigell
The Design Files team unveiled its second issue on 10 April 2025, adding not only additional pages, now 192, but also increasing the print run of copies and stockists, just 6 months after launching the biannual print publication.
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1 day ago | 
bandt.com.au | Fredrika Stigell
In this op-ed, Sam Somers, partner and general manager, SKMG, delves into the hype leading up to gaming giant Bethesda's remastering of a nearly two-decade-old game, The Elder Scrolls IV: Oblivion. In this case study, silence speaks volumes. Gaming giant Bethesda has just turned a nearly two-decade-old game - The Elder Scrolls IV: Oblivion - into one of 2025's hottest properties without publicly lifting a finger, and seemingly on a marketing budget of zero dollars.
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1 day ago | 
bandt.com.au | Fredrika Stigell
Last night, the third leaders' debate took place inside Channel Nine's Sydney studios, with media regulation emerging as one of the only areas where the two rivals appeared firmly united. The debate siphoned a Total TV National Reach of 2,128,000 and a Total TV National Average Audience of 1,097,000.
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1 day ago | 
bandt.com.au | Fredrika Stigell
In-store shopping might be perceived as increasingly becoming a thing of the past, but Aussie professional haircare, salon, and piercing retailer Hairhouse's new omnichannel campaigns suggest otherwise. Partnering with Meta, its Facebook advertising campaigns have been driving a surge of Gen Z customers to its franchises.
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1 day ago | 
bandt.com.au | Fredrika Stigell
Bunnings has launched 'Legend of the Tongs,' an integrated campaign celebrating the local legends who fire up the BBQ weekly at Aussie rules footy clubs. The campaign was developed and delivered via Bastion, with the support of full-service agency The Brand Agency and Bunnings' internal marketing and communications teams. The campaign features AFL legend Matthew Richardson as ambassador and was launched during Gather Round.
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1 day ago | 
bandt.com.au | Fredrika Stigell
Mobile phone brand Infinix has unveiled its newest phone in an outdoor campaign featuring tiny billboards across India, brought to life via SW Network and Flipkart Tech. The outdoor campaign highlights features of Infinix Note 50s 5G+ by tapping into hyperlocal touchpoints. The miniature billboards feature messages highlighting the phone's features, such as a Sony camera sensor, curved display and a 144Hz refresh rate, placed across areas in Delhi, Mumbai, and Bengaluru.
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2 days ago | 
bandt.com.au | Fredrika Stigell
Bon Bon Bum, Latin America's bubblegum-filled lollipop, is making its US debut with the message 'Suck at Something,' a campaign that flips failure on its head through a sponsorship of Miami FC, a Division II men's soccer team in the United Soccer League Championship (USLC). The campaign was developed via creative agency Fred & Farid New York, led by Farid Mokart. Why would Bon Bon Bum sponsor the lowest-ranked soccer team in the USL championship?
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2 days ago | 
bandt.com.au | Fredrika Stigell
Guill will work alongside Ben Miles, chief design officer APAC, to shape brand experiences. He will unify R/GA's technology practice across Southeast Asia, North Asia and Australia. Supported by Nick Coronges, R/GA's global chief technology officer, Guill will lead the development of an AI-native technology offering across the region. Guill has helped organisations scale bespoke projects into reusable IP and frameworks. Guill has over 15 years of experience in technology leadership.
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2 days ago | 
bandt.com.au | Fredrika Stigell
Last night, Nine's Travel Guides won the ratings, reaching a Total TV National Reach of 1,830,000 and a Total TV National Average Audience of 892,000. Over on Seven, the AFL saw Geelong Cats beat Hawthorn by seven points. Seven premiered the latest season of Farmer Wants a Wife, raking in a Total TV National Reach of 1,768,000 and a Total TV National Average Audience of 941,000.
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2 days ago | 
bandt.com.au | Fredrika Stigell
With Hot & Crispy Boneless an established fan favourite, this release sees KFC dialling up the flavour even further, with a Habanero twist. Featuring boneless chicken made with a crispy, golden coating and drizzled with a blazing Habanero sauce, available for a limited time in all KFC stores across Australia. "Hot & Crispy has fast become a crowd favourite since its launch a few years back and now we're taking it to a whole new level with our specially crafted Habanero sauce.
