Fredrika Stigell's profile photo

Fredrika Stigell

Sydney

Editorial Assistant at B&T

Featured in: Favicon bandt.com.au Favicon einnews.com

Articles

  • 3 weeks ago | bandt.com.au | Fredrika Stigell

    As weight loss drugs such as Mounjaro in Australia and Ozempic in the US have entered the mainstream potential normalisation of unrealistic beauty standards is worrying many experts. In response, the Australian Health Practitioner Regulation Agency (Aphra) has introduced sweeping new guidelines across the billion-dollar non-surgical cosmetic procedures industry, set to take place in September of this year.

  • 3 weeks ago | bandt.com.au | Fredrika Stigell

    Springboards, AI-powered platform, has announced the addition of a number of investors. These new partnerships follow adoption by over 200 agencies of the platform and the growing use of AI. With backing from leaders across the advertising, tech, and venture capital worlds, including Accenture Song A/NZ Australia, The Savage Company, Cutwater Agency, Tracksuit, Ideally, Snap, Mutinex, JAM Branding, YouTube, Google New Zealand, R/GA, Blackbird Ventures and Bodacious .

  • 3 weeks ago | bandt.com.au | Fredrika Stigell

    The video offers a look inside the R.M.Williams Adelaide workshop, spotlighting the craftsmanship behind its Craftsman boot. The campaign was produced in-house by Man of Many's content studio. "We're seeing a strong demand from brands for deeper storytelling - content that doesn't just sell, but informs and inspires. This project with R.M.Williams captures the values that matter to modern audiences: authenticity, care and legacy.

  • 3 weeks ago | bandt.com.au | Fredrika Stigell

    Indie creative agency Hopeful Monsters has just turned two. Over that time, it has scored clients including Converse, Red Bull and Adobe, and has worked across 22 countries. While anthropology and evolutionary theory might not seem inherent to marketing, Katie Barclay, the agency's CEO and founder, has taken a distinctly academic approach to culture that has set the agency apart from others, tapping into audiences to create lasting impact.

  • 3 weeks ago | bandt.com.au | Fredrika Stigell

    Guide Dogs NSW/ACT has launched its new brand SeeWay, a national service providing care for people with low vision, created with the help of FutureBrand. Every year, thousands of Australians begin losing their vision. Many are not legally blind and receive no formal support, left to navigate their vision loss journey alone. SeeWay was born to bridge this gap by connecting people with resources and support.

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