Gabrielle Marchand

Nov 27, 2023 | globalnews.ca | Gabrielle Marchand

While the pandemic saw many businesses shutter, it also saw some open, grow, or evolve by shoring up customers in a time of economic challenges. Sheepdog Brew Co. is a tasty example of how the power of caffeine and brand development can open new doors. For first responder Shawn Black, the company started as a hobby. Selling bags of coffee at farmers’ markets and in select retailers was a side hustle that he didn’t realize would grow into something much bigger.