Articles

  • 2 days ago | adage.com | Garett Sloane

    We and our partners: (16) process personal data such as IP Address, Unique ID, browsing data for: Store and/or access information on a device | Personalised advertising, advertising measurement, and audience research | Content based on limited data and content measurement | Personalised content | Develop and improve services | Use precise geolocation data | Actively scan device characteristics for identification.

  • 2 days ago | adage.com | Garett Sloane

    Key takeaways AI dominates festival as holding companies and startups reshape creative and media workflows Activation costs force brands and agencies to ditch yachts for villas and tighter activations Major brand reviews are turning Cannes into a live pitch arena The Cannes Lions International Festival of Creativity is no longer just a celebration—it’s a battleground where creative agencies, holding companies, tech giants and rising AI players converge to strike deals, navigate economic...

  • 1 week ago | adage.com | Garett Sloane

    Marketers are testing whether Amazon’s AI can outperform their own audience-targeting strategies. Early results from brands such as Unilever’s Blueair and Duracell suggest it can—reaching customers outside traditional segments.

  • 1 week ago | adage.com | Garett Sloane

    Ad Age is marking Asian American and Native Hawaiian/Pacific Islander Heritage Month with a series of contributions from guest essayists. Today, Helen Zhu, founder and chair of Creator Deck, writes about her winding path to agency life.

  • 2 weeks ago | adage.com | Garett Sloane

    Programmatic advertising has long been evaluated through narrow metrics—basic impressions and actions. However, advanced marketers go deeper to identify quality impressions before they run and measure what happens after the ad is served.

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Garett Sloane
Garett Sloane @GarettSloane
10 Feb 25

I'll just repost this one, and it applies to multiple sports.

Garett Sloane
Garett Sloane @GarettSloane

You know what sports media needs more of? Multi-year GOAT debates comparing people with like two rings with people who have like 7 of them.

Garett Sloane
Garett Sloane @GarettSloane
10 Feb 25

I don't care, I like Tim Robinson and Sam Richardson's Totino's ad. I see Tim Robinson acting hammily obtuse about the dumbest things, and I chuckle.

Garett Sloane
Garett Sloane @GarettSloane
10 Feb 25

Samuel L. Jackson needs to narrate every halftime performance from now on.