
Articles
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1 week ago |
adage.com | Garett Sloane
With the clock ticking on a promised rollout, Google has yet to deliver a critical update to Privacy Sandbox—its overhaul of digital ad targeting—leaving ad tech players in the dark. As the long-delayed project drags on, industry leaders told Ad Age they expect to hear from Google soon, even as the company faces mounting distractions, including a looming antitrust trial. The inconsistent signals from the tech giant have only added to the confusion surrounding the controversial initiative.
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1 week ago |
adage.com | Garett Sloane
The thing about the Cannes Lions International Festival of Creativity is that it is also one big advertisement—branding is for sale everywhere. Signs hang from the facades of historic hotels and digital screens flash at the Palais and along the beach’s Croisette thoroughfare. The activations cost anywhere from $40,000 to upwards of $200,000, according to a pitch deck obtained by Ad Age, with prices rising about 25% since the event returned to an in-person format in 2022.
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1 week ago |
adage.com | Garett Sloane
Cannes Lions International Festival of Creativity is never a dull affair, even for a festival about commercials.
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1 week ago |
adage.com | Garett Sloane
CVS’s retail media network is turning on self-serve advertising for the first time through a deal with The Trade Desk, a move that brands have wanted so they could control ad campaigns and get more transparency, according to Parbinder Dhariwal, VP and general manager, CVS Media Exchange.
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1 week ago |
adage.com | Garett Sloane
TikTok is launching AI-generated avatars for brands and creators to ramp up production on the platform, making it possible for an advertiser to create hundreds of pieces of content, in multiple languages, the company announced on Monday.
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I'll just repost this one, and it applies to multiple sports.

You know what sports media needs more of? Multi-year GOAT debates comparing people with like two rings with people who have like 7 of them.

I don't care, I like Tim Robinson and Sam Richardson's Totino's ad. I see Tim Robinson acting hammily obtuse about the dumbest things, and I chuckle.

Samuel L. Jackson needs to narrate every halftime performance from now on.