Garret Reich

Dec 5, 2024 | thefinancialbrand.com | Garret Reich

We're living in an age where the average household juggles 17 connected devices and traditional customer data is riddled with errors. New approaches to consumer segmentation are emerging that combine granular data analysis with sophisticated identity resolution, promising more precise targeting across channels. While the technology is evolving rapidly, the core challenge remains constant: how to deliver relevant messages to increasingly distracted consumers who expect personalized experiences.

Nov 4, 2024 | thefinancialbrand.com | Garret Reich

One-third of companies laid off marketers last year, but the industry shows resilience with most displaced professionals finding new roles within three months. Remote work has become the new normal, with 84% working virtually at least part-time and most willing to quit if forced back to the office full-time. At the same time, AI integration creates both opportunities and tensions as most marketers view AI tools as valuable for efficiency but worry about content quality.

Oct 24, 2024 | thefinancialbrand.com | Garret Reich

The latest Evident AI Index paints a picture of a banking sector in flux, with AI adoption accelerating at an unprecedented pace. While North American giants like JPMorgan Chase and Capital One continue to lead the pack, challengers from Europe and Asia are closing the gap. The report reveals a widening divide between AI "haves" and "have-nots," with top banks improving at twice the rate of their peers.

Oct 17, 2024 | thefinancialbrand.com | Garret Reich

The banking landscape of 2035 could take dramatically different shapes, according to a recent Economist Impact report. Three scenarios emerge: traditional banks reinventing themselves to regain trust, climate action reshaping the entire financial sector, and a fragmented world with competing regional financial systems. Each future presents unique challenges and opportunities for banks, from integrating AI and blockchain to funding the green transition or navigating geopolitical complexities.

Oct 4, 2024 | thefinancialbrand.com | Garret Reich

In a new survey conducted by BNY and the Harris Poll, community banking leaders underline the contradictory pressures building in their industry: While their institutions continue to be regarded as trustworthy and even innovative by their customers, banking executives fret that they need to make up ground fast in the products they offer and the digital technology they deploy.