The Financial Brand

The Financial Brand is an online magazine dedicated to exploring marketing and strategic challenges that retail banks and credit unions encounter. It serves as an essential resource for top banking executives seeking the newest ideas, insights, and information on how financial institutions can enhance their brands. With a strong emphasis on relevant topics, The Financial Brand offers in-depth analysis and insights into various important issues related to banking. It features real-life examples, innovative ideas, and practical tips for achieving success in retail banking. No other publication provides such comprehensive coverage of marketing, branding, retail channels, mobile technology, product development, innovation, and sales strategies within the banking industry today.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#496359

United States

#291441

Finance/Finance

#3350

Traffic sources

Monthly visitors

Articles

Where Capital One/Discover Deal Will Go Now

1 month ago | thefinancialbrand.com

The combination of Capital One and Discover is poised to disrupt the competitive landscape for deposits and core banking.
How to Stop Fintech Share of Switchers, New Accounts Rising

1 month ago | thefinancialbrand.com

Fintechs' gains among account jumpers rose six percentage points in 2024, and their momentum is continuing.
Why Incremental Progress on AI Will Be the Best Way Forward

1 month ago | thefinancialbrand.com

Yes, AI will revolutionize the banking industry. But the revolution will come in bite-sized pieces, not all at once.
To Compete, Banking Tech Needs to Be Extensible

1 month ago | thefinancialbrand.com | Suman Bhattacharyya

Online Version: https://thefinancialbrand.com/news/banking-technology/to-compete-banking-tech-needs-to-be-fully-extensible-a-flexible-platform-is-key-188833Through extensible capabilities, community banks and credit unions can punch above their weight by connecting to modern third-party apps and features — without swapping out their core systems.
Empowering Financial Futures With Employee Volunteerism

2 months ago | thefinancialbrand.com

Discover how a coordinated volunteerism strategy can enhance your organization's connections with communities.
How to Gain Your Executive Team's Support in AI

2 months ago | thefinancialbrand.com

AI is not just for big banks. Learn how smaller financial institutions can start small, address concerns, and turn AI into a compliance ally.
Maximize the Impact of AI at Your Bank or Credit Union

Mar 20, 2025 | thefinancialbrand.com

With new innovation, you can access critical data, enhance efficiency, fight fraud, and deliver more effective relationship banking.
How Banks Can Fight ‘Under the Radar’ Citizen Fraud

Mar 18, 2025 | thefinancialbrand.com | Suman Bhattacharyya

Online Version: https://thefinancialbrand.com/news/banking-trends-strategies/how-banks-can-fight-under-the-radar-citizen-fraud-187527Citizen fraud — or fraud committed by customers who exploit glitches or inefficiencies in the banking system — is becoming a significant driver of first-party losses. A layered approach that combines technological capabilities with industry sharing efforts is the most effective way to fight it, analysts say.
Is The Bank Relationship Manager Getting Overtaken by AI?

Mar 13, 2025 | thefinancialbrand.com

Here's how AI and emerging tech are transforming banking's most human role — the relationship manager — while keeping the personal touch.
Smaller Card Issuers Risk Losing Volume to Bank, Fintech BNPLs

Mar 7, 2025 | thefinancialbrand.com

Smaller credit card issuers risk being squeezed out if they don't counter BNPL moves by fintechs and big card players.