The Financial Brand

The Financial Brand is an online magazine dedicated to exploring marketing and strategic challenges that retail banks and credit unions encounter. It serves as an essential resource for top banking executives seeking the newest ideas, insights, and information on how financial institutions can enhance their brands. With a strong emphasis on relevant topics, The Financial Brand offers in-depth analysis and insights into various important issues related to banking. It features real-life examples, innovative ideas, and practical tips for achieving success in retail banking. No other publication provides such comprehensive coverage of marketing, branding, retail channels, mobile technology, product development, innovation, and sales strategies within the banking industry today.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#387854

United States

#275382

Finance/Finance

#3272

Traffic sources

Monthly visitors

Articles

Empowering Financial Futures With Employee Volunteerism

2 weeks ago | thefinancialbrand.com

Discover how a coordinated volunteerism strategy can enhance your organization's connections with communities.
How Banks Can Fight ‘Under the Radar’ Citizen Fraud

1 month ago | thefinancialbrand.com | Suman Bhattacharyya

Online Version: https://thefinancialbrand.com/news/banking-trends-strategies/how-banks-can-fight-under-the-radar-citizen-fraud-187527Citizen fraud — or fraud committed by customers who exploit glitches or inefficiencies in the banking system — is becoming a significant driver of first-party losses. A layered approach that combines technological capabilities with industry sharing efforts is the most effective way to fight it, analysts say.
How AI and Data Analytics Can Reduce CRE Lending Risk – The Financial Brand

Jan 22, 2025 | thefinancialbrand.com

Technology helps lenders look more broadly and deeply at commercial real estate loans at both ends of the process.
Credit Card Delinquency and Balance Growth Will Moderate in 2025

Dec 11, 2024 | thefinancialbrand.com | Steve Cocheo

"New normal" has become a post-Covid cliché, but now that stimulus and debt relief have been wrung out of the system, a clearer picture of card credit is coming into focus. The good news: TransUnion says the rate of growth of card debt will slow next year. On top of that, serious card delinquencies will stabilize.
How Consumers Value - and Use - Branches is Shifting in Subtle Ways

Dec 10, 2024 | thefinancialbrand.com | Corey Wrinn

Consumer preferences about which banking activities they want to do online and which they prefer to conduct in person are bifurcating. That much many banks already understand. But institutions that focus solely on the operational issue of which services to offer where may be missing an important emotional piece of the puzzle: Even consumers who prefer online also want the security and reassurance provided by a nearby branch – even if they never use it.
Will Bankerly Supervision Come to Big Tech's Digital Wallets?

Dec 9, 2024 | thefinancialbrand.com | Steve Cocheo

President Trump and the Consumer Financial Protection Bureau have a complicated history. The bureau's recent move to supervise and examine the largest big tech and fintech payments services may irritate the innovation-friendly administration, but it may also see some appeal to more oversight of digital players.
Why Playing It Safe in Financial Services Marketing Is Riskier Than You Think

Dec 6, 2024 | thefinancialbrand.com | Kevin Farley

Smaller banking institutions are finding it harder and harder to differentiate themselves in a crowded and noisy financial marketplace. Here's how one marketing leader helps his credit union win customers by focusing on three C's: Community, connection and creativity. Facebook Twitter LinkedIn Email Print In financial services, it’s easy to fall into the pattern of relying on the same old marketing methods.
Why Old Marketing Models Will Fail in 2025 — And What to Do Instead

Dec 5, 2024 | thefinancialbrand.com | Garret Reich

We're living in an age where the average household juggles 17 connected devices and traditional customer data is riddled with errors. New approaches to consumer segmentation are emerging that combine granular data analysis with sophisticated identity resolution, promising more precise targeting across channels. While the technology is evolving rapidly, the core challenge remains constant: how to deliver relevant messages to increasingly distracted consumers who expect personalized experiences.
Federal 'Payments Charter' Threatens Turf Battle Between D.C. and the States

Dec 5, 2024 | thefinancialbrand.com | Steve Cocheo

The idea of a limited federal charter specifically for nonbank payments companies appealed to top national bank regulators in both the first Trump and Biden administrations. But state banking regulators, who control licensing for money services businesses, even digital wallets, bridle at the suggestion they don't have the situation in hand already.
How a $1 Billion Community Bank Outperforms Industry Giants

Dec 4, 2024 | thefinancialbrand.com | Justin Estes

Webster Five's Brian McEvoy discusses how the billion-dollar mutual bank achieved 50% asset growth by combining big-bank technology capabilities with community bank values while successfully completing an 11-month core system transformation.