
Garrett Oden
Publisher at Fresh Cup Magazine
📜 Coffee media at @freshcupmag. 🔥 Content strategy at @alimentousteam.
Articles
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2 weeks ago |
freshcup.com | Garrett Oden
Listen to the Coffee Think Tank Podcast, a show about trends, ideas, and innovations in coffee, on: Apple, Spotify, YouTube. And a big thanks to this season’s sponsor, SumUp, a modern point of sale and loyalty system for cafes. Coffee sourcing is undergoing a quiet, tech-enabled revolution—and there are few people who are better-equipped to talk about that than Kat Melheim.
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3 weeks ago |
freshcup.com | Garrett Oden
President Trump announced sweeping “reciprocal tariffs” on April 2, 2025, dubbed “Liberation Day.” The order imposes country-specific tariffs ranging from 10% to over 40% on goods from more than 180 countries with a baseline 10% tariff on all nearly countries effective April 5, 2025. With the U.S. importing over $8.2 billion worth of coffee in 2023, the National Coffee Association warns these tariffs could significantly increase consumer prices and disrupt established supply chains.
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3 weeks ago |
freshcup.com | Garrett Oden
Listen to the Coffee Think Tank Podcast, a show about trends, ideas, and innovations in coffee, on: Apple, Spotify, YouTube. And a big thanks to this season’s sponsor, SumUp, a modern point of sale and loyalty system for cafes. The coffee industry has found itself in a change-or die-moment, and companies are having to rethink their operations to make sure the numbers add up.
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1 month ago |
freshcup.com | Garrett Oden
Listen to the Coffee Think Tank Podcast, a show about trends, ideas, and innovations in coffee, on: Apple (asap), Spotify, YouTube. And a big thanks to this season’s sponsor, SumUp, a modern point of sale system for cafes. Everyone wants to build a recurring and predictable source of revenue into their business.
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1 month ago |
freshcup.com | Garrett Oden
This coffee shop opens at 9 p.m. Plus, the National Coffee Association asks for a tariff exemption and a new method for detecting stones in your coffee grinder. ‘US Coffee Industry Asks Trump Administration to Exempt Product from Tariffs’ – via ReutersThere are many reasons why coffee prices are spiking right now. Among them is the uncertainty surrounding Trump’s threat to impose tariffs on countries like Canada, Mexico, and Colombia.
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I am in Costco for the first time and I didn't realize you could buy a toilet with your blueberries. In the basket, together.

👏👏👏 to the roaster currently smashing an 11.7x return on the first year of new accounts closed through RoasterLink. They're looking at 35-45x ROI if they can keep those accounts for ~3 years. You know who you are 👀

We're going to track tariffs on coffee producing countries at @FreshCupMag . Today we're releasing a live data dashboard that shows current tariffs by country. We will keep this updated. See the live data: https://t.co/UbeYknMmEi