Garrett Oden's profile photo

Garrett Oden

Austin

Publisher at Fresh Cup Magazine

📜 Coffee media at @freshcupmag. 🎙️ Host of the Coffee Think Tank Podcast. 🔥 Content strategy at @alimentousteam.

Articles

  • 2 weeks ago | freshcup.com | Garrett Oden

    We’re inviting coffee shop and roastery owners to take part in the second-ever Coffee Business Owner Compensation Survey. Two years ago, we launched the first version of this survey to try to understand how much coffee business owners take home. We then released three reports of our findings, and the results were eye-opening. The average coffee shop owner earned $48,234 annually, while coffee roaster owners averaged $53,374.

  • 2 weeks ago | freshcup.com | Garrett Oden

    Great coffee is more widely available than ever, and roasters can no longer rely solely on quality to drive business growth — so they must find ways to differentiate. “When everyone’s special, no one’s special,” says Raina Roberts, business development director at Partners Coffee, a roastery and wholesaler based in Brooklyn, New York. Roberts oversees over 250 wholesale, distributor, and grocery partners, and is helpingPartners Coffee expand beyond the Northeast.

  • 3 weeks ago | freshcup.com | Garrett Oden

    The coffee industry is having an identity crisis. Great coffee—once considered the exclusive domain of specialty cafes and high-end roasters—has become wonderfully available. But this democratization begs the question: What happens when quality alone is no longer a differentiator?

  • 1 month ago | freshcup.com | Garrett Oden

    Listen to the Coffee Think Tank Podcast, a show about trends, ideas, and innovations in coffee, on: Apple, Spotify, YouTube. And a big thanks to this season’s sponsor, SumUp, a modern point of sale and loyalty system for cafes. Right now, there’s a lot of openness in the coffee industry to experimenting with different service models and product types. One of those service models, which I first heard about in 2022, is especially surprising—I knew we had to discuss it on the podcast.

  • 1 month ago | freshcup.com | Garrett Oden

    The George R. Brown Convention Center in Houston played host to the 2025 Specialty Coffee Expo last weekend, drawing tens of thousands of coffee professionals from around the world. Just a few weeks ago, we found out that this would be the last Specialty Coffee Expo—or at least, the last trade show with that name. Next year, Expo is getting a rebrand and falling under the World of Coffee umbrella, a series of global trade shows hosted by the Specialty Coffee Association.

Contact details

Socials & Sites

Try JournoFinder For Free

Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.

Start Your 7-Day Free Trial →

X (formerly Twitter)

Followers
1K
Tweets
3K
DMs Open
Yes
Garrett Oden ☕
Garrett Oden ☕ @TheGarrettOden
6 Jun 25

"we cannot build bananas in America"

Aaron Rupar
Aaron Rupar @atrupar

DEAN: What's the tariff on bananas? LUTNICK: Generally 10% DEAN: Walmart has already increased the cost of bananas by 8% LUTNICK: If you build in America, there is no tariff DEAN: We cannot build bananas in America https://t.co/joZgWLND71

Garrett Oden ☕
Garrett Oden ☕ @TheGarrettOden
5 Jun 25

Every day it's another clown show

Garrett Oden ☕
Garrett Oden ☕ @TheGarrettOden
4 Jun 25

I have watched Andor and I know how this ends. One way out. https://t.co/L6tT5M1z5Q