
Garrett Oden
Publisher at Fresh Cup Magazine
📜 Coffee media at @freshcupmag. 🔥 Content strategy at @alimentousteam.
Articles
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2 weeks ago |
freshcup.com | Garrett Oden
The George R. Brown Convention Center in Houston played host to the 2025 Specialty Coffee Expo last weekend, drawing tens of thousands of coffee professionals from around the world. Just a few weeks ago, we found out that this would be the last Specialty Coffee Expo—or at least, the last trade show with that name. Next year, Expo is getting a rebrand and falling under the World of Coffee umbrella, a series of global trade shows hosted by the Specialty Coffee Association.
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3 weeks ago |
freshcup.com | Garrett Oden
Listen to the Coffee Think Tank Podcast, a show about trends, ideas, and innovations in coffee, on: Apple, Spotify, YouTube. And a big thanks to this season’s sponsor, SumUp, a modern point of sale and loyalty system for cafes. Artificial intelligence tools are transforming how businesses operate. But in an industry built on human connection and craft, coffee business owners must figure out how to balance using new tools with preserving the soul of their business.
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3 weeks ago |
freshcup.com | Garrett Oden
Next week, Houston becomes the center of North America’s coffee universe as the Specialty Coffee Expo rolls into the George R. Brown Convention Center from April 25‑27, 2025. Over 17,000 professionals from 85 countries are expected to pack the floor, taste new products, make deals (and friends), and get caffeine jitters. Yesterday, we highlighted all the coffee shops we’ll try to visit, from longstanding favorites to suggestions from the Fresh Cup community.
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3 weeks ago |
freshcup.com | Garrett Oden
Next week, Houston becomes the center of North America’s coffee universe as the Specialty Coffee Expo rolls into the George R. Brown Convention Center from April 25‑27, 2025. Over 17,000 professionals from 85 countries are expected to pack the floor, taste new products, make deals (and friends), and get caffeine jitters. I’ll be at Expo representing Team Fresh Cup, making the quick hop from Austin.
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1 month ago |
freshcup.com | Garrett Oden
Listen to the Coffee Think Tank Podcast, a show about trends, ideas, and innovations in coffee, on: Apple, Spotify, YouTube. And a big thanks to this season’s sponsor, SumUp, a modern point of sale and loyalty system for cafes. Coffee sourcing is undergoing a quiet, tech-enabled revolution—and there are few people who are better-equipped to talk about that than Kat Melheim.
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Every year I am reminded how much the coffee industry thrives off human connection. Coffee events are uniquely fun and friendly. It's only possible because we show up eager to meet, learn, and contribute. Here were the conversations on the show floor I found most interesting:

@TheGarrettOden spent three days at Expo, navigating all the booths and exhibits, trying to get a sense of what ideas represented coffee right now, in 2025. 🔗 https://t.co/0o4MouNU81 https://t.co/AvKuDaGRYz

Intelligent people deluded themselves into thinking their rational thought processes applied to Trump, despite the evidence. Better late than never but next time maybe just believe what people tell you about themselves and their plans.

I enthusiastically supported Trump's victory in the November election. I thought I was voting for pro-business policies and small, targeted, and incremental tariffs that would encourage the production of strategic industries to return to the Americas. I.e., what we got in the

RT @whstancil: Well on one hand we shredded our alliance with all of Europe, our strong trading relationships, our role as leader of develo…