Fresh Cup Magazine

Fresh Cup Magazine has been at the forefront of the specialty coffee and tea sectors since 1992. With captivating and informative content available in both print and digital formats, Fresh Cup aims to educate and motivate people in the industry, including baristas, retailers, roasters, tea buyers, and agronomists.

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Starbucks Decides Staffing is Key To Customer Experience

1 week ago | freshcup.com | Fionn Pooler

✉️ This story was featured in this week’s Coffee News Club👋 Get the Coffee News Club newsletter in your inbox weekly—sign up. Since September 2024, Starbucks CEO Brian Niccol has been pushing a set of initiatives to turn things around as the chain struggles with declining sales and lower foot traffic. The plan, which he called “Back to Starbucks,” aims to return the brand to its “coffeehouse roots” with more comfy chairs and less focus on mobile ordering and drive-thrus.
The SCA Makes Deal with Colombian Coffee Federation to Promote New Cupping Standards

1 week ago | freshcup.com | Fionn Pooler

✉️ This story was featured in this week’s Coffee News Club👋 Get the Coffee News Club newsletter in your inbox weekly—sign up. Last week, the Specialty Coffee Association hosted its annual trade show in Houston, Texas, one of the biggest global coffee events, drawing thousands of attendees. On April 24, the day before the show opened, the SCA dropped industry-changing news: they would be taking over the professional sensory evaluation certification known as the Q Grader program.
Indonesia is the Fourth Largest Coffee Producer-They May Have to Start Importing Beans

1 week ago | freshcup.com | Fionn Pooler

✉️ This story was featured in this week’s Coffee News Club👋 Get the Coffee News Club newsletter in your inbox weekly—sign up. Indonesia is the fourth-largest coffee producer in the world, but falling yields and rising domestic consumption are making it increasingly difficult for the country to produce enough coffee to meet demand.
Coffee News Club: Week of May 5th

1 week ago | freshcup.com | Fionn Pooler

Starbucks’ latest innovation: cut back on innovation. Plus, the Specialty Coffee Association pushes forward a partnership with Colombia to advance its new quality assessment protocols, and Lavazza ads get pulled from the air because their compostable pods are not quite as compostable as they suggest.
We Talked to A Zillion People At the 2025 Specialty Coffee Expo—Here Are Eight Critical Takeaways - Fresh Cup

2 weeks ago | freshcup.com | Garrett Oden

The George R. Brown Convention Center in Houston played host to the 2025 Specialty Coffee Expo last weekend, drawing tens of thousands of coffee professionals from around the world. Just a few weeks ago, we found out that this would be the last Specialty Coffee Expo—or at least, the last trade show with that name. Next year, Expo is getting a rebrand and falling under the World of Coffee umbrella, a series of global trade shows hosted by the Specialty Coffee Association.
Coffee Techs Launch Cooperative to Boost Standards for Equipment Maintenance

2 weeks ago | freshcup.com | Fionn Pooler

✉️ This story was featured in this week’s Coffee News Club👋 Get the Coffee News Club newsletter in your inbox weekly—sign up. Finding a good technician to service coffee equipment is a hugely important and often underappreciated aspect of running a coffee business. To help with this, a group of U.S.-based techs have joined together to create the Service Layer Cooperative (SLC), a nationwide network of independent coffee equipment technicians.
Starbucks, Other Coffee Giants Sued Over Alleged Forced Labor in Brazilian Coffee Supply Chain

2 weeks ago | freshcup.com | Fionn Pooler

✉️ This story was featured in this week’s Coffee News Club👋 Get the Coffee News Club newsletter in your inbox weekly—sign up. Brazil is the world’s largest coffee producer, and much of that coffee ends up in the United States. Now, Ephrat Livni for the New York Times reports that two advocacy groups have filed a pair of legal challenges, alleging that some of the Brazilian coffee purchased by large U.S. brands is produced using forced labor and human trafficking.
Coffee News Club: Week of April 28th

2 weeks ago | freshcup.com | Fionn Pooler

Why is the SCA taking over the Q grader exam? Your guess is as good as ours. Plus, Starbucks is accused of using forced labor on its coffee farms, and a network of coffee technicians takes a stand on ethical coffee equipment repair. ‘The SCA Just Took Over The Q Grader Exam’ – via SprudgeIn what the two organizations are calling “a historic partnership,” the Specialty Coffee Association (SCA) is taking over management of the Q Grader program from the Coffee Quality Institute (CQI).
SCA Sparks Uproar, Confusion with Takeover of Q Grader Program

2 weeks ago | freshcup.com | Fionn Pooler

✉️ This story was featured in this week’s Coffee News Club👋 Get the Coffee News Club newsletter in your inbox weekly—sign up. In what the two organizations are calling “a historic partnership,” the Specialty Coffee Association (SCA) is taking over management of the Q Grader program from the Coffee Quality Institute (CQI). For over two decades, the CQI has administered the Q Grader program.
David Lalonde Issues Worldwide Initiative, Coffee For Palestine

3 weeks ago | freshcup.com | Ashley Rodriguez

Last week, David Lalonde of Rabbit Hole Roasters in Montreal, Canada, launched a wide-sweeping, worldwide fundraiser informally called Coffee People for Palestine, inviting members of the coffee industry to raise money and awareness for the continued genocide of Gaza. “I hope that this initiative, in addition to raising much-needed money (and awareness), could be a catalyst for sustained collective action within the specialty coffee sector,” said Lalonde.