Fresh Cup Magazine

Fresh Cup Magazine has been at the forefront of the specialty coffee and tea sectors since 1992. With captivating and informative content available in both print and digital formats, Fresh Cup aims to educate and motivate people in the industry, including baristas, retailers, roasters, tea buyers, and agronomists.

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Sip Late, Sleep Never: What Coffee Really Does to Your Brain at Night

1 week ago | freshcup.com | Fionn Pooler

✉️ This story was featured in this week’s Coffee News Club👋 Get the Coffee News Club newsletter in your inbox weekly—sign up. It’s common knowledge that coffee impacts sleep, but exactly how? Researchers at the University of Montreal in Canada investigated how caffeine affects the brain during sleep, discovering that it impairs essential brain functions crucial for restorative sleep.
Drone Software Sniffs Out Destructive Coffee Berry Borers

1 week ago | freshcup.com | Fionn Pooler

✉️ This story was featured in this week’s Coffee News Club👋 Get the Coffee News Club newsletter in your inbox weekly—sign up. The coffee berry borer (CBB) is one of the most destructive pests in the coffee industry. Borers cause hundreds of millions of dollars worth of damage to farms around the world each year.
Take The 2025 Coffee Business Owner Compensation Survey

2 weeks ago | freshcup.com | Garrett Oden

We’re inviting coffee shop and roastery owners to take part in the second-ever Coffee Business Owner Compensation Survey. Two years ago, we launched the first version of this survey to try to understand how much coffee business owners take home. We then released three reports of our findings, and the results were eye-opening. The average coffee shop owner earned $48,234 annually, while coffee roaster owners averaged $53,374.
The Grocery Expansion Game with Raina Roberts of Partners Coffee

2 weeks ago | freshcup.com | Garrett Oden

Great coffee is more widely available than ever, and roasters can no longer rely solely on quality to drive business growth — so they must find ways to differentiate. “When everyone’s special, no one’s special,” says Raina Roberts, business development director at Partners Coffee, a roastery and wholesaler based in Brooklyn, New York. Roberts oversees over 250 wholesale, distributor, and grocery partners, and is helpingPartners Coffee expand beyond the Northeast.
The C Price Is Changing-Here’s What That Means for Coffee

2 weeks ago | freshcup.com | Fionn Pooler

✉️ This story was featured in this week’s Coffee News Club👋 Get the Coffee News Club newsletter in your inbox weekly—sign up. Although many specialty coffee buyers don’t use the arabica coffee futures market to determine pricing, it remains an important benchmark. Known as the “C price,” the arabica market price for coffee changes daily and serves as a snapshot of the industry’s performance.
Coffee News Club: Week of June 9th

2 weeks ago | freshcup.com | Fionn Pooler

How many pounds are in a kilogram? The commodity coffee market goes metric. Plus, Colombia pays farmers to switch from growing coca to coffee, and a new study on coffee and aging shows coffee is good for you — and gets the New York Times press bump. ‘The “C Price” as the Coffee Industry Knows It is Being Phased Out’ – via Daily Coffee NewsAlthough many specialty coffee buyers don’t use the arabica coffee futures market to determine pricing, it remains an important benchmark.
Experts Share Emerging Coffee Industry Trends of 2025

3 weeks ago | freshcup.com | Garrett Oden

The coffee industry is having an identity crisis. Great coffee—once considered the exclusive domain of specialty cafes and high-end roasters—has become wonderfully available. But this democratization begs the question: What happens when quality alone is no longer a differentiator?
Who Wants to be a Global Coffee Creator for Starbucks?

3 weeks ago | freshcup.com | Fionn Pooler

✉️ This story was featured in this week’s Coffee News Club👋 Get the Coffee News Club newsletter in your inbox weekly—sign up. You may have noticed the recent surge of “dream coffee job posting” stories. In 2023, Peet’s posted a job seeking a “Chief Cold Brew Officer,” and Chameleon Coffee looked for people to join the cold brew brand’s “Brew Crew” earlier this year. Yes, these are clickbait-y job postings designed to garner media attention, essentially serving as free marketing for brands.
Peet’s Coffee Latest Target in Legal Fight Over Nondairy Milk Upcharges

3 weeks ago | freshcup.com | Fionn Pooler

✉️ This story was featured in this week’s Coffee News Club👋 Get the Coffee News Club newsletter in your inbox weekly—sign up. One law firm keeps suing over nondairy milk surcharges. The latest target? Peet’s Coffee. Consumers are pushing back against upcharges for nondairy milk, fueling a wave of lawsuits against coffee companies. One law firm has led the charge, filing numerous cases in recent years. The latest filing against Peet’s Coffee was dismissed by a California judge last week.
Coffee News Club: Week of June 2nd

3 weeks ago | freshcup.com | Fionn Pooler

Stop us if you’ve heard any of these headlines before: A coffee group rolls out a new quality tool, a coffee ad disguises itself as a dream coffee job, and a lawsuit challenges charging extra for alternative milks. ‘ASEAN Coffee Federation Launches ACAP Platform for Evaluation, Education’ – via Daily Coffee NewsOver the past few weeks, the Specialty Coffee Association (SCA) has been very active.