Gary Begin

1 week ago | radioworld.com | Gary Begin

Time to Stop Slashing and Burning! You preach “live and local” … so do you practice it? Don’t overlook easy ways to connect with your local community. Credit: AI image via ShutterstockThis industry slashes and burns every chance it gets. But the radio industry needs personalities today more than ever. The big radio owners have condensed and homogenized radio so that all stations sound alike. Everywhere. Radio must go back and become part of the entertainment industry.

Feb 3, 2025 | radioworld.com | Gary Begin

If you’re a manager, you certainly can’t please everyone, but you can make sure your behavior isn’t actively encouraging your workers to leave. Read on for three common reasons employees ditch their bosses, plus what you can do to turn them around. They Don’t Communicate GoalsA friend once had a job requiring her to attend regular department meetings. These meetings aimed to communicate, recap, and evaluate the team’s goals.

Jan 7, 2025 | radioworld.com | Gary Begin

10 Tips to a More Effective Radio Aircheck and Critique Session We offer strategies to get the most out of review sessions with your on-air talent The author is owner of Sound Advantage Media, a radio programming consultancy. Read his past commentaries. For program directors to be successful air talent coaches, it is essential to stop thinking in terms of the aircheck process as a critique and instead as advice. It is critical to do the following:Gary BeginAscertain Vital Subjects.

Dec 8, 2023 | radioworld.com | Gary Begin

The author writes frequently about radio business and management issues. Read his past commentaries. Broadcasting executives spend millions building their radio station’s brand in the marketplace. But is it being spent in the right place? The frontline salesperson is a marketer’s greatest asset in creating brand justice and impact. But if you ask brand managers to look at their brand-building budgets, you’d probably see expenses allocated opposite to what drives brand purchase decisions.

Oct 11, 2023 | radioworld.com | Gary Begin

The author of this guest commentary is the founder and president of Sound Advantage Media, a radio/podcasting consulting firm. Comment on this or any article. Email . In radio, we often worry so much about our clients — that we forget to market ourselves. Here are a few guidelines when thinking about your next marketing campaign. Have a Mission. You need a goal before you even begin to think about what you can do.