Gaurav Laghate
Editor at Mint
Editor - Consumer Bureau @livemint. Member @mumbaipressclub ManComm. Tweets are personal. Retweets may or may not be endorsements. DM open.
Articles
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1 week ago |
livemint.com | Suneera Tandon |Gaurav Laghate
New Delhi: For years, marketers have relied on the narrative of “aspirational Bharat" to fuel rural campaigns—one that framed India’s villages as digitally connected, upwardly mobile and brand-hungry. However, new data from Kantar’s Rural Barometer 2025 and insights from media agency GroupM suggest that rural India is entering a more cautious phase.
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1 week ago |
htsyndication.com | Suneera Tandon |Gaurav Laghate
New Delhi, April 17 -- For years, marketers have relied on the narrative of "aspirational Bharat" to fuel rural campaigns-one that framed India's villages as digitally connected, upwardly mobile and brand-hungry. However, new data from Kantar's Rural Barometer 2025 and insights from media agency GroupM suggest that rural India is entering a more cautious phase.
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1 week ago |
htsyndication.com | Suneera Tandon |Gaurav Laghate
New Delhi, April 17 -- For years, marketers have relied on the narrative of "aspirational Bharat" to fuel rural campaigns-one that framed India's villages as digitally connected, upwardly mobile and brand-hungry. However, new data from Kantar's Rural Barometer 2025 and insights from media agency GroupM suggest that rural India is entering a more cautious phase.
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1 week ago |
livemint.com | Gaurav Laghate
“This summer has been very strong from a demand perspective, but we’re seeing severe headwinds on the bottom line. Cocoa prices have nearly tripled compared to last year, and white butter and skimmed milk powder prices are rising as well," Anand told Mint.
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1 week ago |
htsyndication.com | Gaurav Laghate
New Delhi, April 15 -- Havmor Ice Cream, owned by South Korea's Lotte WellFood Co Ltd, is seeing a strong demand for its products this summer, but surging input costs have squeezed margins, Komal Anand, managing director of the company, said. While revenue continues to benefit from seasonal tailwinds, inflation in key commodities-especially chocolate and dairy-has put significant pressure on profitability, he said.
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#BREAKING 🚨 Virat Kohli ends his 8-year partnership with Puma. He’s now backing Agilitas Sports to take his #One8 brand global. Kohli’s building more than innings now — a lifestyle empire. @suneeratweets @livemint @venkatananth : https://t.co/c8FKHVdgwH
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India's ad industry is facing a reckoning. Just before IPL, the CCI raided top media agencies over alleged collusion. Behind the silence, a deeper trust crisis is unfolding. My latest on the uneasy truths behind the business of influence for @livemint - https://t.co/rOrwSwbJmG