Genevieve Broadhead

1 month ago | theretailbulletin.com | Genevieve Broadhead |Global Lead |Natalie Fresen

COMMENTARY How AI is transforming UK Retail. The return of the Victoria’s Secret fashion show in October is a major cultural moment for the brand, capturing the attention of a new generation of young shoppers. Using AI to analyse purchase trends and predict fashion preferences, means Victoria’s Secret adjusted its inventory and marketing, turning a trend into its strongest quarterly sales growth in three years.