Geoffrey Chang

Sep 17, 2024 | shots.net | Geoffrey Chang

We are aware of criminal damage to a City of London Police box in Ludgate Hill,” declared Detective Chief Inspector, Andy Spooner. "We are liaising with the City of London Corporation who own the police box."  The police may own the box, but who owns the art? Last month, we saw some familiar sprayed-on stencils crop up around the UK. You’d be forgiven for mistaking the “criminal damage” for something more sinister than a makeshift aquarium. The police may own the box, but who owns the art?

Sep 3, 2024 | mediacatmagazine.co.uk | Alice Pukhova |Geoffrey Chang |Chris Jefford |Molly Taylor-Prevett

Disruptor brands — those that transform their industries — were once rare and revolutionary. Today, though, it seems every new brand aspires to be a disruptor. This trend is evident in the rapidly evolving branding cycle, where a new and exciting brand emerges, only to be followed by others attempting to replicate its impact. Monzo, one of the first prominent online banks, was created to cater to younger millennials and Gen Z.

Aug 20, 2024 | mediacatmagazine.co.uk | Geoffrey Chang |Chris Jefford |Molly Taylor-Prevett

You can be a disruptive brand without being an industry disruptor. Disruptive marketing and disrupting the market are two distinct things. One uses standout creativity to gain a competitive advantage. Out-thinking and out-manoeuvring bigger players who don’t have to try as hard. (Think Avis versus Hertz.) It’s about making a lot of noise. And being creative within your limitations. The other speaks of challenger brands solving a category-wide problem.