Molly Taylor-Prevett

Sep 3, 2024 | mediacatmagazine.co.uk | Alice Pukhova |Geoffrey Chang |Chris Jefford |Molly Taylor-Prevett

Disruptor brands — those that transform their industries — were once rare and revolutionary. Today, though, it seems every new brand aspires to be a disruptor. This trend is evident in the rapidly evolving branding cycle, where a new and exciting brand emerges, only to be followed by others attempting to replicate its impact. Monzo, one of the first prominent online banks, was created to cater to younger millennials and Gen Z.

Aug 20, 2024 | mediacatmagazine.co.uk | Geoffrey Chang |Chris Jefford |Molly Taylor-Prevett

You can be a disruptive brand without being an industry disruptor. Disruptive marketing and disrupting the market are two distinct things. One uses standout creativity to gain a competitive advantage. Out-thinking and out-manoeuvring bigger players who don’t have to try as hard. (Think Avis versus Hertz.) It’s about making a lot of noise. And being creative within your limitations. The other speaks of challenger brands solving a category-wide problem.

Mar 21, 2024 | mediacatmagazine.co.uk | Dan Dawson |Molly Taylor-Prevett |Paul Feldwick

Swedish oat milk brand Oatly has appointed integrated global digital marketing business Jellyfish as its global media partner. Jellyfish will work with Oatly across 40 markets across the globe, taking over from Omnicom’s PHD. Oatly’s Global Media Director, Sarah Sutton, says the partnership will inject more ‘speed, agility and creative innovation’ into its media planning and execution. ‘We are thrilled to have Jellyfish working alongside us to support and guide us on this journey,’ she added.

Jul 31, 2023 | mediacatmagazine.co.uk | Richard Shotton |Jason Snyder |Molly Taylor-Prevett |Kevin Chesters

From the things we consume to our ways of life, is anything fit for purpose anymore? Are humans actually doing anything right? Do we need a radical rethink of everything? And is that even possible, or is effective change only ever incremental? Well, let’s begin with this question: are humans doing anything right? I want to start here, because the idea that everything is going to shit seems pervasive. And this potentially leads to a destructive sense of fatalism.