Gideon Spanier
Editor-in-Chief at Campaign (UK)
UK editor-in-chief @Campaignmag; chair @bsmeinfo; board director @WeAreCreativeUK [email protected]
Articles
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1 day ago |
campaignindia.in | Beau Jackson |Gideon Spanier
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1 day ago |
campaignchina.com | Beau Jackson |Gideon Spanier
据Campaign英国报道，WPP将把创意代理商Grey（葛瑞）并入奥美集团（Ogilvy Group），作为旗下创意代理商重组计划的一部分。 根据新架构，Grey将与Ogilvy"财务并表"，实质上将成为Ogilvy损益表的一部分，但保留其品牌名称。 WPP在回应Campaign质询时确认了这项重组计划。集团拟于5月13日通过内部备忘录对员工公布本次重组消息。 本次重大调整意味着Grey将从其姊妹公司AKQA分离。Grey此前于2020年通过与AKQA的合并，成为AKQA集团的一部分。 WPP一位发言人对Campaign表示："AKQA和Grey已经各自建立起发展势头，在我们准备迎接AKQA新任全球CEO之际，现在是考虑最佳架构以满足客户需求的好时机。凭借Grey屡获殊荣的创意基础和AKQA的设计与技术专长，这一改变将使两家代理商都能专注于各自的核心优势。Grey将继续作为Ogilvy网络中的独立品牌运营，就像在AKQA集团时一样。"...
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1 day ago |
campaignasia.com | Beau Jackson |Gideon Spanier
WPP is to move creative agency Grey into Ogilvy Group as part of a shake-up, Campaign has learned. Under the new structure, Grey will "realign financials" with Ogilvy, effectively becoming part of Ogilvy's P&L, but retain its brand name. WPP confirmed the planned changes in response to an inquiry from Campaign. The agency group was set to announce the reorganisation to staff in a memo, due to be sent on May 13. The changes will mean Grey splits from sister agency AKQA.
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1 day ago |
campaigncanada.ca | Beau Jackson |Gideon Spanier
Grey will split from AKQA as part of the move, but will retain its brand. by Beau Jackson, Gideon Spanier To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.
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1 day ago |
prweek.com | Beau Jackson |Gideon Spanier
NEW YORK: WPP is set to move creative agency Grey into Ogilvy Group as part of a shake-up, Campaign has learned. Under the new structure, Grey will "realign financials" with Ogilvy, effectively becoming part of Ogilvy's P&L, but retain its brand name. WPP confirmed the planned changes in response to an inquiry from Campaign. (Campaign is PRWeek's sister business media brand at Haymarket Media). The agency group was set to announce the reorganization to staff in a memo, due to be sent on Tuesday.
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