Shauna Lewis

1 week ago | campaigncanada.ca | Shauna Lewis

Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies. by Shauna Lewis To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.

1 week ago | campaignasia.com | Shauna Lewis

TikTok’s global head of business marketing and commercial partnerships, Sofia Hernandez, has said that the platform doesn’t want to work “directly” with brands. She said: "We don't want to work directly with any brands, we want to educate them and we want to be a partner to them when they have questions. She added: “We don't want to take the role of an agency, creative or media, that's not my business.

1 week ago | campaignlive.co.uk | Shauna Lewis

The UK won two golds, three silver and three bronze Lions in this category.

1 week ago | campaignlive.co.uk | Shauna Lewis

TikTok commercial lead: 'We don't want to take the role of an agency'Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.

1 week ago | campaigncanada.ca | Shauna Lewis |Gideon Spanier

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes. by Shauna Lewis and Gideon Spanier To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.