Gill Hyslop

Ayr

Editor at BakeryandSnacks

Editor at https://t.co/jAOuxqK4cY. Wordaholic and food fanatic. I really couldn't have a better job!

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Articles

On the frontline: How employees can help cut waste by 70%

4 days ago | bakeryandsnacks.com | Gill Hyslop

Food manufacturers are no strangers to waste. In the US alone, a staggering 38% of all food goes unsold or uneaten, representing a $444 billion opportunity for the nation, including $250 billion for food businesses alone. Food waste is also responsible for 6% of national greenhouse gas emissions and consumes over 20% of the country’s freshwater supply, yet, one in 10 Americans face food insecurity.
Why Europe’s sweet bakes are turning more American

5 days ago | bakeryandsnacks.com | Gill Hyslop

Europeans are increasingly reaching for American-style sweet bakes – think muffins, doughnuts, cookies and cruffins – as indulgence, convenience and versatility converge to reshape the snacking landscape. These formats offer not only instant gratification but also adaptability, allowing bakeries to easily customise flavour, texture and appearance to suit evolving tastes.
9 must-try summer snacks from MrBeast to Michelin stars

5 days ago | bakeryandsnacks.com | Gill Hyslop

Legacy brands are teaming up with digital megastars, Michelin-starred chefs are stepping into the functional food space and nostalgic favourites are getting bold seasonal twists. Whether you’re snacking poolside, packing lunchboxes or fuelling a workout, there’s something new – and newsworthy – to discover. The crossover between influence and indulgence has never been stronger.
What the latest high stakes cyberattack signals for the snack aisle

1 week ago | foodnavigator-latam.com | Gill Hyslop

When hackers recently hit Coinbase and demanded $20 million in Bitcoin – threatening to leak customer data if the ransom wasn’t paid – it sounded like a storyline ripped from a cybersecurity thriller. But what happened next is even more dramatic: Coinbase CEO Brian Armstrong flat-out refused to pay and instead offered a $20 million bounty to catch the culprits. It’s bold. It’s high stakes.
What the latest high stakes cyberattack signals for the snack aisle

1 week ago | bakeryandsnacks.com | Gill Hyslop

When hackers recently hit Coinbase and demanded $20 million in Bitcoin – threatening to leak customer data if the ransom wasn’t paid – it sounded like a storyline ripped from a cybersecurity thriller. But what happened next is even more dramatic: Coinbase CEO Brian Armstrong flat-out refused to pay and instead offered a $20 million bounty to catch the culprits. It’s bold. It’s high stakes.
Smart brands are cleaning up their clean labels

1 week ago | foodnavigator-usa.com | Gill Hyslop

Clean label still means a lot in the food world and for good reason. It’s become a shorthand for trust, signalling to consumers that a product skips the artificial stuff in favour of something simpler and more honest. It’s influenced everything from reformulation strategies to packaging design; and it remains a strong driver of purchase decisions across categories. But clean isn’t a differentiator anymore – it’s the price of entry.
Predictive modelling is changing how bakeries tackle waste

1 week ago | bakeryandsnacks.com | Gill Hyslop

In a world where nearly a third of all food produced is wasted – and bakery leads that volume – rethinking how we formulate baked goods is no longer optional. The challenge isn’t just extending shelf life for the sake of it. It’s about doing so without compromising flavour, texture, clean label standards or the bottom line.
Smart brands are cleaning up their clean labels

1 week ago | bakeryandsnacks.com | Gill Hyslop

Clean label still means a lot in the food world and for good reason. It’s become a shorthand for trust, signalling to consumers that a product skips the artificial stuff in favour of something simpler and more honest. It’s influenced everything from reformulation strategies to packaging design; and it remains a strong driver of purchase decisions across categories. But clean isn’t a differentiator anymore – it’s the price of entry.
Why solving panic beats promoting protein: A smarter playbook for snack marketers

1 week ago | foodnavigator-usa.com | Gill Hyslop

That’s the insight powering Danone’s latest campaign for Danimals. ‘Snack Hero’ reframes snack time as more than a health opportunity – it’s the brand’s chance to support parents in the real chaos of daily life. For marketers in the snack space, it’s also a sharp example of how to earn emotional relevance and consumer trust through timing, empathy and activation.
Why solving panic beats promoting protein: A smarter playbook for snack marketers

1 week ago | bakeryandsnacks.com | Gill Hyslop

That’s the insight powering Danone’s latest campaign for Danimals. ‘Snack Hero’ reframes snack time as more than a health opportunity – it’s the brand’s chance to support parents in the real chaos of daily life. For marketers in the snack space, it’s also a sharp example of how to earn emotional relevance and consumer trust through timing, empathy and activation.