BakeryandSnacks

1 week ago | bakeryandsnacks.com | Gill Hyslop

Investors are looking beyond flavour and today are betting big on mission-driven bakery and snack startups that do more than fill stomachs. These companies are baking in purpose – be it sustainability, nutrition or social good – and that’s a recipe that investors find irresistible. Mission-driven brands command higher loyalty, justify premium pricing and often land strategic partnerships or exits.

1 week ago | bakeryandsnacks.com | Gill Hyslop

Globally, the pizza market is rising as fast as a well-proofed sourdough base. According to IMARC Group, the category is expected to grow from $155.2 billion in 2024 to over $226 billion by 2033, powered by a combination of innovation, convenience, cultural relevance and a strong emotional connection with consumers. Anne-Marie Roerink, president of 210 Analytics, emphasises the versatility of pizza in meeting diverse consumer needs.

1 week ago | bakeryandsnacks.com | Gill Hyslop

In a bold marketing pivot, Smucker’s is sending a Munchie Mobile on a tour of the East Coast of the US to promote Hostess brands like Twinkies, Ding Dongs and Donettes: all in the name of celebrating snack cravings. The campaign is a clear departure from Hostess’ family-friendly advertising heritage, which once relied on characters like Twinkie the Kid and leaned heavily on lunchbox nostalgia.

1 week ago | bakeryandsnacks.com | Gill Hyslop

When plaintiff Cynthia Salguero filed a class action lawsuit against Mondelez International earlier this year, it challenged more than just one brand’s label. Filed in the US District Court for the Northern District of Illinois, the complaint accuses the snacking giant of misleading consumers with ‘climate neutral’ messaging on its Clif Kid ZBar and ZBar Protein products. At the heart of the issue is whether the claim – relying largely on carbon offsets – is credible enough to stand up in court.

1 week ago | bakeryandsnacks.com | Bethan Grylls

Crosta Mollica was acquired by private equity firm Perwyn in January 2024 and has reported significant growth in its part-year accounts for the period from acquisition (12 January 2024) to year end (30 June 2024). Gross sales in the group for the 12-month period ending 30 June 2024, versus the 12-month period ending 30 June 2023, grew by 39%: with growth of 39% in the UK and 45% in international markets. For context, in the same period, key competitors showed little or no growth.