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Nov 26, 2024 | 
bizcommunity.com | Lindsey Schutters |Gillian Ezra
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Mental health is no longer a personal issue, it’s a corporate responsibility. With rising absenteeism and declining productivity, organisations should invest in Employee Assistance Programmes (EAPs) that not only address mental health issues but cultivate a healthier workplace environment.
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Nov 25, 2024 | 
bizcommunity.com | Megan Walker |Gillian Ezra |Danette Breitenbach |Lindsey Schutters
Advertise your job vacancies 2 days7 days30 daysBy Industry Show more Whether the goal is to break through the clutter with standout content or to maximise reach with cost-efficient buys, a radio solution that combines both engagement and reach elements will deliver more impact, brand resonance, and greater accountability Megan Walker, head of insights and media planning at Ultimate Media says aggregated audience buys and engagement radio drive real marketing results and improve bottom-line...
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Nov 22, 2024 | 
bizcommunity.com | Lindsey Schutters |Danette Breitenbach |Graham Cruikshanks |Gillian Ezra
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MultiChoice SA and Showmax CEO, Marc Jury has resigned. Source: © Showmax Showmax MultiChoice SA and Showmax CEO, Marc Jury has resignedHe will be replaced by deputy CFO Byron du Plessis from December, but leave the company in April 2025. The former SuperSport CEO only took up the position of MultiChoice SA CEO in April last year. 5 Nov 2024His exit follows several senior executives leaving the pay-TV operator business.
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Nov 18, 2024 | 
bizcommunity.com | Brendan Seery |L.J. Shrum |Elena Fumagalli |Gillian Ezra
Selecting the right name for a product can be one of the biggest steps on the road to marketing success. Give your shiny new gizmo a silly name, or a name that doesn’t resonate in the market you’re targeting, and you will crash and burn on the sales spreadsheet. My favourite story about odd product names – or ones which wouldn’t work in a specific context – is one which is close to home, because I have one myself.
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Nov 18, 2024 | 
bizcommunity.com | Rush Bhana |L.J. Shrum |Elena Fumagalli |Gillian Ezra
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Local companies that have joined the AI Leadership Coalition (ALC) in South Africa working groups, include industry giants Shoprite, Standard Bank, MTN, ABSA, and Unilever.
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Nov 18, 2024 | 
bizcommunity.com | L.J. Shrum |Elena Fumagalli |Gillian Ezra |Karabo Ledwaba
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The 2024 AdFocus Awards Student finalists are Nicole Thikeson and Jess Hattingh from the Cape Town Creative Academy and Catelin Plomaritis from the Red and Yellow School in Cape Town. Source: © 123rf 123rf The AdFocus Student Awards' finalists for 2024 have been announcedThe winner will be announced at the AdFocus Awards ceremony on 27 November at Empire Place.
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Nov 15, 2024 | 
bizcommunity.com | Danette Breitenbach |L.J. Shrum |Elena Fumagalli |Gillian Ezra
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The winners of the second Annual Shopper Marketing Awards by Shop! South Africa, which represents SA’s shopper and retail environment industry, have been named. H&A Manufacturing won Gold in four categories.
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Nov 15, 2024 | 
bizcommunity.com | Gillian Ezra
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This article explores how SmartSlip™ is reshaping consumer engagement and highlights its impact across various industries. “98% of consumers are more likely to engage with brands that provide instant rewards.” – Marketing weeklyDigital till slip technology provides brands with a streamlined, paperless method for validating purchases.
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Nov 15, 2024 | 
bizcommunity.com | L.J. Shrum |Elena Fumagalli |Gillian Ezra |Karabo Ledwaba
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Whether it’s a hungry child in a war zone or a polar bear on a shrinking raft of ice, we’re all familiar with shocking images in advertising. Companies use them to confront us with difficult emotions or go against societal norms as a means of grabbing our attention.
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Nov 15, 2024 | 
bizcommunity.com | Gillian Ezra |Danette Breitenbach |Karabo Ledwaba |Lindsey Schutters
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Content reigns supreme, comprising over 82% of internet traffic so it is no surprise that content marketing is powerful, with 61% of marketers expecting to perform better in 2024 due to its crucial role in SEO.
