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Dec 5, 2024 | 
sudouest.fr | L.J. Shrum
Nous avons tous en mémoire des publicités choc mettant en scène un enfant victime de la faim et de la guerre ou un ours polaire sur un minuscule radeau de glace… Les publicitaires utilisent régulièrement des images qui provoquent en nous des émotions difficiles ou qui vont à l’encontre des normes sociales afin d’attirer notre attention, un phénomène appelé shockvertising.
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Dec 4, 2024 | 
theconversation.com | L.J. Shrum |Elena Fumagalli
Dans un contexte de guerre de l’attention, toujours plus féroce avec la multiplication des écrans, la tentation de choquer pour marquer existe. C’est notamment le cas dans la publicité. Cette stratégie est-elle toujours la bonne ? Quels résultats en attendre ?
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Nov 25, 2024 | 
bizcommunity.com | Karabo Ledwaba |Graham Cruikshanks |Brendan Seery |L.J. Shrum
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Promise’s Vluit Project has won the Pendoring Umpetha. the campaign will be directly entered into The One Show, ensuring that the most innovative work in South African indigenous languages competes on the world stage.
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Nov 21, 2024 | 
bizcommunity.com | Graham Cruikshanks |Brendan Seery |L.J. Shrum |Elena Fumagalli
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A new Higher Certificate in Advertising qualification for the tertiary curriculum (SAQA ID 121447) has been approved by the Quality Council for Trades and Occupations (QCTO) and the South African Qualifications Authority (SAQA).
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Nov 20, 2024 | 
bizcommunity.com | Graham Cruikshanks |Lindsey Schutters |Rush Bhana |L.J. Shrum
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In the fast-evolving world of marketing and advertising, brands often need guidance on strategies. For medium to large businesses, success lies in focusing on foundational marketing principles before diving into the latest trends. Here are six critical strategies to help your brand stand out and thrive: In today’s digital-first world, visibility is everything.
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Nov 19, 2024 | 
bizcommunity.com | Lindsey Schutters |Rush Bhana |L.J. Shrum |Elena Fumagalli
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Smirnoff has unveiled its latest bold campaign, Go OFF, featuring Troye Sivan as its newly appointed chief vibes OFFicer (CVO). The collaboration marks the next stage in Smirnoff’s WE DO WE initiative, a movement centered around spontaneous fun, inclusivity, and a collective spirit. Troye Sivan announced his new role in a mock press conference.
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Nov 18, 2024 | 
bizcommunity.com | Lindsey Schutters |Rush Bhana |L.J. Shrum |Elena Fumagalli
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Ifeoma Jibunoh is a force to be reckoned with. With a background spanning consumer goods giants like Heineken and MasterCard, she brings a unique blend of creativity, strategic thinking, and adaptability to her role as CMO of Cassava Technologies. Her journey, as she puts it, is a testament to the transferable skills of a marketer and the power of continuous learning.
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Nov 18, 2024 | 
bizcommunity.com | Brendan Seery |L.J. Shrum |Elena Fumagalli |Gillian Ezra
Selecting the right name for a product can be one of the biggest steps on the road to marketing success. Give your shiny new gizmo a silly name, or a name that doesn’t resonate in the market you’re targeting, and you will crash and burn on the sales spreadsheet. My favourite story about odd product names – or ones which wouldn’t work in a specific context – is one which is close to home, because I have one myself.
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Nov 18, 2024 | 
bizcommunity.com | Rush Bhana |L.J. Shrum |Elena Fumagalli |Gillian Ezra
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Local companies that have joined the AI Leadership Coalition (ALC) in South Africa working groups, include industry giants Shoprite, Standard Bank, MTN, ABSA, and Unilever.
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Nov 18, 2024 | 
bizcommunity.com | Lindsey Schutters |L.J. Shrum |Elena Fumagalli |Rush Bhana
The US elections are over, yet the debate surrounding how President Donald Trump secured his victory remains somewhat ongoing. Social media content creators and podcasts specifically appear to have been the key – as both President Trump and Kamala Harris campaigns used the podcast space to reach out to their prospective voters to try and garner some extra votes. South African Global Marketer Rush Bhana.
