Gillian Follett

2 weeks ago | adage.com | Gillian Follett

We and our partners: (16) process personal data such as IP Address, Unique ID, browsing data for: Store and/or access information on a device | Personalised advertising, advertising measurement, and audience research | Content based on limited data and content measurement | Personalised content | Develop and improve services | Use precise geolocation data | Actively scan device characteristics for identification.

2 weeks ago | adage.com | Gillian Follett

The creator economy is set to take center stage at the Cannes Lions International Festival of Creativity next week as dozens of digital celebrities descend on the French Riviera to speak on panels, rub elbows with ad leaders and, of course, create content.

3 weeks ago | adage.com | Gillian Follett

We and our partners: (16) process personal data such as IP Address, Unique ID, browsing data for: Store and/or access information on a device | Personalised advertising, advertising measurement, and audience research | Content based on limited data and content measurement | Personalised content | Develop and improve services | Use precise geolocation data | Actively scan device characteristics for identification.

3 weeks ago | adage.com | Gillian Follett

When content creator Oliver Widger set sail from Oregon to Hawaii at the end of April accompanied by his tortoiseshell cat, Phoenix, he didn’t just go viral—he sparked a real-time brand race. Microsoft and e.l.f. Beauty jumped onboard, turning his voyage into one of the year’s most unexpected influencer marketing case studies.

3 weeks ago | adage.com | Gillian Follett

Gen Z’s spending power is projected to reach $12 trillion by 2030, but when it comes to industry events such as the Cannes Lions International Festival of Creativity, the voices of the age cohort—born between 1997 and 2012—are largely still missing from the stage.