Gillian Follett
Social Media and Influencer Marketing Reporter at Ad Age
social media & influencer marketing reporter @adage ✍️ | she/her | send tips to [email protected] 🧚
Articles
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1 week ago |
adage.com | Gillian Follett
Snap is shaking up its marketing leadership ahead of its NewFronts presentation next month. The social media company today announced the promotion of Grace Kao to chief marketing officer, effectively replacing Colleen DeCourcy, who will serve as an advisor before departing the company later this year.
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1 week ago |
adage.com | Gillian Follett |Lindsay Rittenhouse
The ultimate places to see and be seen in the ad business are venues on or near the beaches of the Croisette at the Cannes Lions International Festival of Creativity. These are the settings where the industry’s biggest players show up in a splashy way, create buzz, outshine their competitors and, ultimately, cut some business deals in the process. Staying current is easy with newsletters delivered straight to your inbox. Staying current is easy with newsletters delivered straight to your inbox.
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1 week ago |
adage.com | Gillian Follett
For its first influencer brand trip, eos isn’t flying creators out to Coachella or a resort on Bora Bora. Instead, it’s selected a somewhat unconventional destination to host a group of influencers—the Cannes Lions International Festival of Creativity.
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1 week ago |
adage.com | Gillian Follett
Golin London’s intentionally botched rerecording of Rick Astley’s “Never Gonna Give You Up” for U.K. audiology and optical provider Specsavers won the Audio & Radio Grand Prix at the Cannes Lions International Festival of Creativity on Monday.
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1 week ago |
adage.com | Gillian Follett
Zaidi's video series documenting his journey to become a beauty influencer more than doubled his TikTok following and captured the attention of brands from Milk Makeup to T-Mobile.
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RT @domesticetch: Em dash slander!!! I’ve been overusing the em dash since 2016!!!
RT @ChaseMit: Huge year for body horror. The Substance, the influence that you are https://t.co/2DWO9uPluO
Most brands stuck with celebs for their Super Bowl ads this year, but @drinkpoppi made influencers the stars of its second Super Bowl spot. I spoke with co-founder and chief brand officer Allison Ellsworth about the campaign here! https://t.co/P2aNwgV7ST