Articles
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5 days ago |
thedrum.com | Gordon Young
American footwear brand Merrell is on a mission to get people outdoors and when The Drum sits down with VP of digital marketing Jane Smith at the judging of The Drum Awards for Marketing Americas, she gives us a glimpse into the brand’s evolving strategy: one that leans into AI without losing sight of nature. For a company that makes hiking boots, you’d think the terrain was predictable.
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6 days ago |
thedrum.com | Gordon Young
“I think some brands are still confusing DEI with diversity,” says Edgar Hernandez, leaning forward between back-to-back meetings at IAB NewFronts. “And I get it – it’s a complex moment. But let’s be clear: marketing to diverse audiences isn’t about politics. It’s about growth.” That distinction is something Hernandez has spent a decade building a business around.
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1 week ago |
thedrum.com | Gordon Young
The NewFronts were once positioned as the digital challenger brand to the Upfronts – a kind of side hustle to TV’s main event, where broadcast networks parade their programming slates in front of advertisers in hopes of securing multi-million-dollar commitments. But now, in its 17th year, the IAB’s NewFronts have earned top billing. According to CEO David Cohen, “We’re not the side show. We are the show.
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1 week ago |
thedrum.com | Gordon Young
When Iris Meijer turned up to judge The Drum Awards for Marketing Americas in a “Good Vibes Only” shirt, it wasn’t just a statement outfit – it was a statement of intent. Calm, focused and full of insight, Meijer, who serves as chief product and marketing officer at Verizon Business, brought that energy to a fast-paced judging day. But the biggest statement came not from her T-shirt, but from the way Verizon Business is rethinking its own marketing model – by going back to the fundamentals.
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1 week ago |
thedrum.com | Gordon Young
Judging the very best in marketing isn’t for the faint-hearted. Just ask Pratik Sood of Mastercard and Jessica Murphy of Hasbro, the president and vice-president of The Drum Awards for Marketing Americas 2025. After a full day of spirited debate, unexpected turns, and more than a few changed minds, they walked away with a new appreciation for the passion – and pressure – that defines modern marketing. “One consistent theme that came up is people are so passionate about their choices,” said Sood.
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RT @TheDrum: Welcome, welcome, welcome. But which brand will get the warmest welcome when the awards start rolling at 9pm (EST) @nickloedon…
RT @ZedTrafficker: @Asher_Writes @mikebreed @ericdbealii @VikkiRossWrites @OneMinuteBriefs @ChipShopAwards Thank you! It is a subject close…
Quote of the day from @ChipShopAwards judging. “That is just a gratuitous use of the word quim”. Well done to @beckyMcB who claims saying that in meeting was a lifelong ambition.