Articles
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1 week ago |
thedrum.com | Gordon Young
If you want to reach the $3.4tn Hispanic market in the US – a younger, faster-growing audience mad about football (the real kind) – Joaquín Duró is your man. As EVP of Sports at Telemundo, part of NBCUniversal, he’s not just covering the 2026 World Cup. He’s rebuilding the playbook for how sport is produced, distributed and monetized. “We don’t have a linear team any more,” he says. “We have one production team that understands every platform.
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1 week ago |
thedrum.com | Gordon Young
“It’s a major crisis,” he says, “People are reeling from body blows – Covid, geopolitics, inflation, job loss from AI. That’s why trust in brands has become more important than ever.” Trust as a purchase driverThe data are clear: trust has become a new axis of competition. “For the first time, trust is equal to price and quality in brand purchase decisions,” Edelman explains. “That’s massive.
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1 week ago |
thedrum.com | Gordon Young
“You’ve got to be able to move in minutes,” says Sherry Weiss, chief marketing officer (CMO) of business news giants Dow Jones and The Wall Street Journal. “If your marketing team can’t keep up with the newsroom, you’re not even at the table.” Speaking to The Drum at Journal House during Cannes Lions, Weiss laid out her case for “marketing at the speed of the newsroom” — a philosophy she’s embedded since joining the business from finance firm Citi back in 2022.
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1 week ago |
thedrum.com | Gordon Young
“You’ve got to be able to move in minutes,” says Sherry Weis, chief marketing officer (CMO) of business news giants Dow Jones and The Wall Street Journal. “If your marketing team can’t keep up with the newsroom, you’re not even at the table.” Speaking to The Drum at Journal House during Cannes Lions, Weis laid out her case for “marketing at the speed of the newsroom” — a philosophy she’s embedded since joining the business from finance firm Citi back in 2022.
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1 week ago |
thedrum.com | Gordon Young
Fenton Bailey doesn’t play by the rules. He never has. “We didn’t listen to our accountant,” he shrugs, recalling the moment he and co-founder Randy Barbato decided to fund RuPaul’s Drag Race themselves. “They said, ‘No, don’t do this.’ But we just wanted to make the show.” That act of creative defiance birthed one of the most iconic franchises in global TV history.
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RT @TheDrum: Welcome, welcome, welcome. But which brand will get the warmest welcome when the awards start rolling at 9pm (EST) @nickloedon…
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Quote of the day from @ChipShopAwards judging. “That is just a gratuitous use of the word quim”. Well done to @beckyMcB who claims saying that in meeting was a lifelong ambition.