Articles
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6 days ago |
thedrum.com | Gordon Young
Andrew Casale isn’t one for hyperbole. But even he admits this moment is big. “It’s surreal,” says the founder of Index Exchange, still digesting the implications of a federal ruling that declared Google had abused its dominance in the adtech stack. “It’s not over – an appeal may happen – but we’ve now got a federal court ruling that says Google’s conduct in the open web was anti-competitive.
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1 week ago |
thedrum.com | Gordon Young
“This is the biggest thing we’ve done since launch 15 years ago,” says Tom Gargiulo, Bodyarmor’s CMO. “We’re overhauling the visual identity. New wordmark. New packaging. New logo. New design system. Everything.” And it’s not just a new look – it’s a whole new positioning. Bodyarmor, once laser-focused on elite athletes, is now widening its aim to reach a much broader audience: the everyday person who just wants healthier hydration without sacrificing taste. Want to go deeper?
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1 week ago |
thedrum.com | Gordon Young
At the center of that fallout is the ending of the de minimis rule, which allows goods valued at or under $800 to enter the United States duty-free and with minimal customs documentation, insulating low-cost retailers like Shein from President Trump’s eye-watering Chinese tariffs. “We’ve been pushing for de minimis reform for over 18 months,” he told The Drum. “It’s not critical to our model.” Want to go deeper?
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2 weeks ago |
thedrum.com | Gordon Young
“I do look at the share price, obviously,” he admits. “But I need to focus on setting the company up for the next five years.” It’s a frank assessment. Since taking the top job at WPP in 2018 following the dramatic exit of Sir Martin Sorrell, Read has quietly gone about dismantling and rebuilding the world’s largest advertising group – streamlining its tangled empire, cutting net debt, merging agencies and betting big on artificial intelligence.
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3 weeks ago |
thedrum.com | Gordon Young
Yes, the Trump administration reportedly isn’t taking Amazon’s offer too seriously. But that misses the point. This isn’t just another tech giant eyeing a buzzy app. This is a first-party data land grab. This is Amazon looking to supercharge its already ridiculous infrastructure with the motherlode of audience attention – and behavior. Let’s be crystal clear: TikTok isn’t just a time-wasting machine. It’s already a shopping channel.
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