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1 day ago | 
marketingweek.com | Grace Gollasch
Marketing teams are under mounting pressure to deliver results on shrinking budgets, as economic uncertainty continues to put budgets under scrutiny. So, how can marketers prove the value of spending, especially on brand building, when leadership wants fast, low-cost wins?
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1 day ago | 
marketingweek.com | Grace Gollasch
Google has abandoned plans to introduce a new standalone button that would allow Chrome users to manage third-party cookie preferences, in a reversal of its long-running strategy to phase out the tracking technology. Announced in a blog post by vice-president of Google’s Privacy Sandbox, Anthony Chavez, the tech giant confirmed on Tuesday (22 April) that it will stick with its current cookie settings system and will not introduce the user choice prompt originally announced in July 2024.
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1 day ago | 
marketingweek.com | Grace Gollasch
With Guinness becoming the official beer partner of the Premier League, as well as its partnership with the Six Nations tournament, how do non-drinkers really feel about the brand? By Grace Gollasch 23 Apr 2025 7:02 am Guinness has become synonymous with British and Irish pub culture. ‘Splitting the G’ is a trend known across the nation, and recently, demand for the drink has been so high that some pubs were reportedly forced to ration it.
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1 week ago | 
marketingweek.com | Grace Gollasch
As part of its wider brand platform to tackle gambling stigmas, GambleAware has unveiled an installation symbolising the 85,000 children in Great Britain thought to be experiencing gambling harm. By Grace Gollasch 17 Apr 2025 2:44 pm GambleAware has launched a new campaign highlighting the growing issue of child gambling harm, urging the public to recognise that the negative elements of gambling can affect anyone.
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1 week ago | 
marketingweek.com | Amrit Virdi |Grace Gollasch |Molly Innes |Charlotte Rogers
Sainsbury’s claims to be making “really strong progress” against its “ambitious” growth plans, as the retailer looks to increase value perceptions through an investment in price matching and personalisation. The supermarket reported 4.3% growth in its grocery full year sales, despite a 2.7% decrease in Argos sales.
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1 week ago | 
marketingweek.com | Molly Innes |Grace Gollasch |Charlotte Rogers
Marketing recruitment intent is at its lowest level in four years, as economic worries hang heavy on businesses. Hiring plans “deteriorated” in Q1 2025, according to exclusive IPA Bellwether data for Marketing Week. Almost a third (30.2%) of respondents anticipate job cuts, compared to just 19.2% that plan on increasing their staffing. Half (50.6%) of companies plan on keeping employment the same at their company in the next three months.
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1 week ago | 
marketingweek.com | Molly Innes |Grace Gollasch |Charlotte Rogers
‘Companies want a superhero’: How bad recruitment is impacting marketing As poor practices like ghosting after interview and overly lengthy tasks become the norm, some argue marketing recruitment is “broken”. Marketing recruitment has been difficult for at least two years, with redundancies and voluntary exits putting more marketers on the job market.
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1 week ago | 
marketingweek.com | Charlotte Rogers |Molly Innes |Grace Gollasch
Writing an agency brief isn’t easy. Marketers need to clearly encapsulate everything relevant to their strategy, so the agency understands the ambition, vision and effectiveness goals. While brief writing is an undoubted skill, it’s not one every business possesses. A third (32.5%) of the more than 3,500 respondents to Marketing Week’s exclusive 2025 Career & Salary Survey identify knowledge of writing agency briefs as a skills gap in their business.
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1 week ago | 
marketingweek.com | Grace Gollasch |Gareth D Turner |Josh Stephenson |Charlotte Rogers
Most marketers, especially in 2025, have a wealth of first, second and third-party data, but knowing how to use it meaningfully is half the battle. Travel tour company Explore Worldwide has been on a journey to better utilise its customer data, from segmentation to informing its brand refresh 18 months ago. The firm specialises in small group adventure travel tours and offers more than 350 tours in around 100 countries.
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1 week ago | 
marketingweek.com | Josh Stephenson |Grace Gollasch |Gareth D Turner |Charlotte Rogers
Who doesn’t love a good courtroom drama? Especially one where the CEO of a major business has to defend its dubious practices in front of an increasingly hostile court. The thrills, the spills, the oh-so-tantalising secrets gleaned from emails sent years ago that were clearly meant to go nowhere, but can you believe they even considered it. It’s a comfort to know that even the most successful businesses are often seemingly run on vibes and bluster.
