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1 week ago | 
marketingweek.com | Grace Gollasch
Marketers are navigating a tangled web of screens, platforms and acronyms – BVOD, SVOD, AVOD, FAST – each representing a new route to the modern viewer. Gone are the days of only putting spend behind TV or YouTube, now marketers must consider the growing number of platforms available to consumers. The media landscape has fragmented, but a push for unification is gaining ground.
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1 week ago | 
marketingweek.com | Grace Gollasch
A magazine ad for the oat company has landed in the top 1% of all UK ads for “credibility”, making it the most effective ad in the latest edition of Kantar’s ‘The Works’ study. By Grace Gollasch 2 May 2025 6:01 am Readers are in complete control when it comes to what magazine ads they engage with, so creative for this channel needs an attention-grabbing hook to draw people in.
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2 weeks ago | 
marketingweek.com | Grace Gollasch
UK advertising spend increased 10.4% to £42.6bn in 2024, largely driven by online display and search, according to the full-year figures from AA and Warc. By Grace Gollasch 30 Apr 2025 12:01 am The UK advertising market grew by 10.4% in 2024, exceeding the £40bn mark for the first time to reach a total of £42.6bn, according to new data from the Advertising Association (AA) and Warc.
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2 weeks ago | 
marketingweek.com | Grace Gollasch
Source: PwCPwC has unveiled a new brand positioning, including an updated visual and verbal identity to “modernise” its image and better reflect its growing focus on technology and AI. The refresh is part of its new global platform, ‘Catalyst for Momentum’, and includes a simplified logo featuring an orange “momentum mark” – an upward, forward design inspired by the ‘W’ in PwC.
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2 weeks ago | 
marketingweek.com | Grace Gollasch
All five measures making up GfK’s Consumer Confidence Index have declined in April, putting the overall score at its lowest all year. By Grace Gollasch 25 Apr 2025 12:01 am Source: ShutterstockConsumer confidence has dropped by four points in April following the introduction of tariffs and ongoing economic impact, according to GfK’s Consumer Confidence Barometer.
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3 weeks ago | 
marketingweek.com | Grace Gollasch
Marketing teams are under mounting pressure to deliver results on shrinking budgets, as economic uncertainty continues to put budgets under scrutiny. So, how can marketers prove the value of spending, especially on brand building, when leadership wants fast, low-cost wins?
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3 weeks ago | 
marketingweek.com | Grace Gollasch
Google has abandoned plans to introduce a new standalone button that would allow Chrome users to manage third-party cookie preferences, in a reversal of its long-running strategy to phase out the tracking technology. Announced in a blog post by vice-president of Google’s Privacy Sandbox, Anthony Chavez, the tech giant confirmed on Tuesday (22 April) that it will stick with its current cookie settings system and will not introduce the user choice prompt originally announced in July 2024.
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3 weeks ago | 
marketingweek.com | Grace Gollasch
With Guinness becoming the official beer partner of the Premier League, as well as its partnership with the Six Nations tournament, how do non-drinkers really feel about the brand? By Grace Gollasch 23 Apr 2025 7:02 am Guinness has become synonymous with British and Irish pub culture. ‘Splitting the G’ is a trend known across the nation, and recently, demand for the drink has been so high that some pubs were reportedly forced to ration it.
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3 weeks ago | 
marketingweek.com | Grace Gollasch
As part of its wider brand platform to tackle gambling stigmas, GambleAware has unveiled an installation symbolising the 85,000 children in Great Britain thought to be experiencing gambling harm. By Grace Gollasch 17 Apr 2025 2:44 pm GambleAware has launched a new campaign highlighting the growing issue of child gambling harm, urging the public to recognise that the negative elements of gambling can affect anyone.
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4 weeks ago | 
marketingweek.com | Amrit Virdi |Grace Gollasch |Molly Innes |Charlotte Rogers
Sainsbury’s claims to be making “really strong progress” against its “ambitious” growth plans, as the retailer looks to increase value perceptions through an investment in price matching and personalisation. The supermarket reported 4.3% growth in its grocery full year sales, despite a 2.7% decrease in Argos sales.
