Grace Gollasch

1 week ago | marketingweek.com | Grace Gollasch

Sunny Bhurji will report into TUI’s new CMO, who also joined from Sky in April. By Grace Gollasch 29 May 2025 11:44 am TUI has appointed Sky’s marketing director Sunny Bhurji as group director, brand and content, to help undergo the “transformation and evolution” of the TUI brand. He replaces Toby Horry, who announced in March that he would be leaving to join Merlin Entertainments as senior vice-president of global marketing.

1 week ago | marketingweek.com | Grace Gollasch

Trust and honesty are the foundation of any strong agency-client relationship, but while easy in theory building real trust can be complex, especially in a climate where marketing budgets are being squeezed. With AI adoption, in-housing on the rise and a wave of mergers and consolidations redefining the industry, traditional relationships are being put to the test. With some agencies vague about how they profit, a lack of transparency has eroded trust.

2 weeks ago | marketingweek.com | Grace Gollasch

The broadcaster reached its digital advertising revenue target of 30% a year early amid a decline in linear viewing. By Grace Gollasch 21 May 2025 2:26 pm Channel 4 has reaffirmed its commitment to becoming a digital-first broadcaster by 2030, as it plans to adapt to a “shrinking” linear TV market. In its financial results for the year ending 2024, the broadcaster reported a 1% increase in total revenue to £1.04bn.

2 weeks ago | marketingweek.com | Grace Gollasch

As Airbnb continues its push into services and experiences, the brand’s VP of design and global head of marketing explain how the company had to “rebuild” its way of working to bring the vision to life. By Grace Gollasch 20 May 2025 3:24 pm Source: ShutterstockMany CMOs face the challenge of gaining influence in the boardroom, especially those led by executives with finance or operations backgrounds.

2 weeks ago | marketingweek.com | Grace Gollasch

In response to global uncertainty and heightened promotions among competitors, Diageo has continued its push into smaller-sized premium products to appeal to cash-strapped consumers. By Grace Gollasch 19 May 2025 1:44 pm Diageo is continuing its push into smaller-sized premium products as consumers remain “strapped” for cash and rival brands ramp up promotions.