Grace Gollasch

London

Reporter at Marketing Week

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Articles

‘Recover its former glory’: Gumtree plots brand revival amid increased investment

2 weeks ago | marketingweek.com | Grace Gollasch

Gumtree is aiming to return to its “former glory” as it embarks on a strategic turnaround, aiming to boost consideration and “retain and regain” users in a competitive market. Launched in 2000 as a London-based classified site aimed at Australians, New Zealanders and South Africans settling in the UK, Gumtree was acquired by eBay in 2005 and remained under its ownership until 2020. In October 2024, it was sold to private equity firm Ocean Link and its portfolio company 58.com.
Has Puma’s brand bet paid off with Gen Z?

3 weeks ago | marketingweek.com | Grace Gollasch

Puma’s increased its marketing investment and focused on elevating its brand in order to reach a younger consumer. How successful has it been one year later? By Grace Gollasch 5 Jun 2025 7:02 am Puma has been on a mission to win over Gen Z, particularly within its sports division, as sportswear brands compete to stay relevant with the next generation of consumers.
Almost 70% of UK households subscribe to a streaming service

3 weeks ago | marketingweek.com | Grace Gollasch

As marketers vie for consumer attention across a variety of platforms, Barb data finds 20.1 million UK households subscribe to at least one SVOD service. By Grace Gollasch 3 Jun 2025 12:01 am As marketers continue to grapple with platform fragmentation, new data shows 20.1 million UK households – 67.5% of the country – now subscribe to at least one subscription video-on-demand (SVOD) service.
Challenger Midnite on its quest to become a ‘tier-one’ gambling brand

3 weeks ago | marketingweek.com | Grace Gollasch

Midnite’s sponsorship of the 2025 World Snooker ChampionshipChallenger brand Midnite is on a mission to take on gambling industry heavyweights by targeting users who expect a modern app experience. Midnite is a UK-based sports betting and casino platform focused on esports and traditional sports. As it enters its next phase of growth, the platform is focused on winning over a “digitally native” audience, according to the brand’s vice-president of growth, Jonathan Shaw.
‘Corporate to human’: Why Avis wants to stop ‘mimicking’ US marketing in EMEA

3 weeks ago | marketingweek.com | Grace Gollasch

Car rental company Avis has refreshed its tone of voice to better connect with its UK and EMEA consumers, aiming to move away from a “corporate image” to one rooted in trust. Its EMEA division recently launched a brand platform, ‘Your Journey Matters’, marking a strategic shift in how the brand communicates across the region. A major part of that shift involves carving its own path away from its US counterpart.
TUI recruits Sky marketing boss as group brand and content director

4 weeks ago | marketingweek.com | Grace Gollasch

Sunny Bhurji will report into TUI’s new CMO, who also joined from Sky in April. By Grace Gollasch 29 May 2025 11:44 am TUI has appointed Sky’s marketing director Sunny Bhurji as group director, brand and content, to help undergo the “transformation and evolution” of the TUI brand. He replaces Toby Horry, who announced in March that he would be leaving to join Merlin Entertainments as senior vice-president of global marketing.
Marketing leaders on building effective agency partnerships

1 month ago | marketingweek.com | Grace Gollasch

Trust and honesty are the foundation of any strong agency-client relationship, but while easy in theory building real trust can be complex, especially in a climate where marketing budgets are being squeezed. With AI adoption, in-housing on the rise and a wave of mergers and consolidations redefining the industry, traditional relationships are being put to the test. With some agencies vague about how they profit, a lack of transparency has eroded trust.
Expansion on social ‘non-cannibalistic’ to growth

1 month ago | marketingweek.com | Grace Gollasch

The broadcaster reached its digital advertising revenue target of 30% a year early amid a decline in linear viewing. By Grace Gollasch 21 May 2025 2:26 pm Channel 4 has reaffirmed its commitment to becoming a digital-first broadcaster by 2030, as it plans to adapt to a “shrinking” linear TV market. In its financial results for the year ending 2024, the broadcaster reported a 1% increase in total revenue to £1.04bn.
Inside Airbnb’s cross-functional marketing model

1 month ago | marketingweek.com | Grace Gollasch

As Airbnb continues its push into services and experiences, the brand’s VP of design and global head of marketing explain how the company had to “rebuild” its way of working to bring the vision to life. By Grace Gollasch 20 May 2025 3:24 pm Source: ShutterstockMany CMOs face the challenge of gaining influence in the boardroom, especially those led by executives with finance or operations backgrounds.
Diageo’s CEO on pricing challenge: ‘There’s a lot of promotion out there’

1 month ago | marketingweek.com | Grace Gollasch

In response to global uncertainty and heightened promotions among competitors, Diageo has continued its push into smaller-sized premium products to appeal to cash-strapped consumers. By Grace Gollasch 19 May 2025 1:44 pm Diageo is continuing its push into smaller-sized premium products as consumers remain “strapped” for cash and rival brands ramp up promotions.